Marketing: Sample Program of Study

Sample Program of Study for Ph.D. Students in Marketing

Berkeley Course Catalog

FIRST STAGE OF COURSEWORK:

Common Core (Required):
- Econ 201A (Microeconomics)
- Psych 260A (Social Psychology)
- Stat 200A (Intro to Probability and Stat)
Common Core (Options):
- Econ 204 (Math for Economists)
- Math 104 (Analysis)
- Math 105 (Measure Theory)
- Math 110 (Linear Algebra)
- Math 202B (Measure Theory)
Basic Discipline (Required):
2 doctoral level courses in the same outside department, usually Economics or Psychology.

Research Methodology: Consumer Behavior (Required):
- BA 292B (Behavioral Science)
- Pol Sci 233 (Psychometric and Econometric Methods)
- Psych 201A or Psych 205A (Data Analysis)
- Psych 220G or Pub Pol 278 (Behavioral Decision Theory)
- Econ 240A or Ag Econ 212 (Intro to Econometrics)
Research Methodology: Consumer Behavior (Options):
- BA 292D (Applied Behavioral Science Methods)
- Psych 201B or Psych 205B (Data Analysis)
- Psych 220A (Cognition)
- Psych 220C (Memory)
- Psych 220D (Problem Solving)
- Psych 208C (Psychological Scaling)
- Psych 208D (Multidimensional Scaling)
- Psych 220F (Cognitive Science)
- Stat 200B (Statistics)
- Stat 232 (Experimental Design)
- Stat 242 (Multivariate Analysis)
- Stat 261 (Statistics in the Social Sciences)
- Pb Hlth 240C (Biostatistical Methods: Clinical Trials)
- Any of the courses listed under Marketing Science
Research Methodology: Marketing Science (Required):
- BA 292A (Microeconomics)
- Econ 240A (Intro to Econometrics)
- Econ 240B (Econometrics)
- Econ 241A (Econometrics)
- Econ 220A (Industrial Organization)
- Econ 220B (Industrial Organization)
Research Methodology: Marketing Science (Options):
- BA 292C (Applied Econometric Methods)
- BA 292E (Stochastic Modeling)
- Econ 209A (Game Theory)
- Econ 209B (Game Theory)
- Econ 241B (Econometrics)
- Econ 243 (Special Topics in Econometrics)
- Econ 244 (Applied Econometrics)
- Econ 206 (Contract Theory)
- Econ 224 (Economics of Institutions)
- Econ 207A (Mathematical Economics)
- Econ 207B (Mathematical Economics)
- EE 226A (Continuous Time Stochastic Processes)
- Stat 205A (Probability and Measure Theory)
- Any of the courses listed under Consumer Behavior
Field (Required):
Field (Options):
- BA 293 or BA 299 (independent studies)
SECOND STAGE OF COURSEWORK

Required:
- BA 292C (Applied Econometric Methods) -or-
- BA 292D (Applied Behavioral Science Methods) -or-
- BA 292E (Stochastic Modeling)
- BA 298 in each semester after the written examination
Options:
- BA 602 or BA 299 independent studies

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