Marketing Curriculum

There are specific requirements for the doctoral program in each field of study. The faculty group can specify how certain departmental requirements are to be met and can add requirements or increase minimum standards. Optional courses may be taken in addition to the required courses, not instead of them. Students must consult with their field advisor to ensure that their choices make a sensible program.

Marketing Curriculum



Teck Ho

William Halford Jr. Family
Professor of Marketing

"A society without marketing is one without sparks of ideas and passion. The Haas marketing group is widely recognized for its capability to create cutting-edge knowledge and new theories in the marketing field as well as its related fields such as economics and psychology. We probably have the highest research productivity on a per-capital basis."