First-Person

Ron Berman

Ron Berman

PhD Candidate, Marketing

Previous degree:
MBA
Tel Aviv University, Israel

MSc, Computer Science
Tel Aviv University, Israel

BSc, Physics/Mathematics/Computer Science
Hebrew University of Jerusalem,
Israel

"After leading software teams in the Israeli military, I worked in management positions. I enjoyed that, but missed the intellectual challenge of researching questions and problems that may not have answers. My doctoral studies bring me back to that challenge."

"It was very important to me to study in a large public university. Berkeley has unrivalled diversity among the students and the faculty. Because we take classes in other Berkeley graduate schools, not just Haas, we get to see how business research is used in different disciplines — a study on decision-making related to kidney transplants, for example. I really appreciate the opportunities here to explore and surprise myself "

"Because the Marketing program here is small, it is very intimate. We all — professors and students — get to know each other very well. I feel comfortable going to professors' houses for dinner or having a beer after class."

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