Haas Ph.D. Program
Faculty
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Eduardo B. Andrade Assistant Professor |
Ph.D. from University of Florida in marketing
Research: affect (emotions and mood) and its consequence on information processing, judgment, and decision-making
Publication Highlights: "On the Consumption of Negative Feelings," October 2007Journal of Consumer Research
“How’s the Boss’s Mood Today? I Want a Raise,” with Teck-Hua Ho, 2007 Psychological Science
"Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms, 2005 Journal of Consumer Research
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Rashi H. Glazer Professor |
Ph.D. from Stanford University in marketing
Research: high-technology marketing, information-intensive marketing, customer relationship management, consumer and managerial decision making, e-business, e-commerce, marketing strategy, knowledge management
Publication Highlights: “Meta-Technologies and Innovation Leadership: Why There May Be Nothing New Under the Sun,” Fall 2007 California Management Review
“Business in the Nanocosm,” February 2007 Harvard Business Review
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Teck H. Ho William Halford Jr. Family Professor of Marketing |
Ph.D. from University of Pennsylvania in decision sciences
Research: behavioral and experimental economics, quantitative marketing, marketing and operations interfaces
Publication Highlights: "Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?" With N. Lim, 2007 26 (3) Marketing Science
“Modeling the Psychology of Consumer and Firm Behavior Using Behavioral Economics,” with N. Lim and C. Camerer, August 2006 Journal of Marketing Research
“A Cognitive Hierarchy Model of One-Shot Games," With C.F. Camerer and J-K Chong, August 2004 Quarterly Journal of Economics
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Ming Hsu Assistant Professor |
Ph.D. from California Institute of Technology in economics
Research: behavioral economics, neuroeconomics, experimental economics
Publication Highlights: “The Right and the Good: Distributive Justice and Neural Encoding of Equity and Efficiency,” with Cédric Anen, and Steven Quartz, Science, 320: 1092-1095, 2008
“Neural Systems Responding to Degrees of Uncertainty In Human Decision Making,” with Meghana Bhatt, Ralph Adolphs, Daniel Tranel, and Colin Camerer, Science, 310: 1624-1625, 2005
“Neural Response to Anticipated Reward under Risk is Nonlinear in Probabilities,” with Ian Krajbich, Chen Zhao, and Colin Camerer, Journal of Neuroscience, 29: 2231-2237, 2009
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Ganesh Iyer Edgar F. Kaiser Professor of Business Administration Associate Dean for Academic Affairs |
Ph.D. from University of Toronto
Research: competitive marketing strategy, coordination and contractual issues in distribution channels, marketing information and its effects, internet institutions and competition, bounded rationality and marketing strategy
Publication Highlights: "Information and Inventory in Distribution Channels," with C. Narasimhan and R. Niraj, 2007 Management Sciences
"Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory," with Markus Christen and David Soberman, January 2006 Journal of Marketing
"The targeting of advertising," with David Soberman, J. Miguel Villas-Boas, Summer 2005 Marketing Science
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Zsolt Katona Assistant Professor |
Ph.D. from INSEAD, Management (Marketing)
Research: online marketing, search advertising, network economics, social networks
Publication Highlights: "Network Formation and the Structure of the Commercial World Wide Web," with Miklos Sarvary, Marketing Science
"A New Class of Scale-Free Graphs," with Tamas Mori, Statistics and Probability Letters 76, no. 15: 1587-1593
"Levels of a Scale-Free Tree," Random Structures and Algorithms 29, no. 2: 194-207
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Barbara Ann Mellers Milton W. Terrill Professor of Business Administration |
Ph.D. from University of Illinois, Champaign- Urbana in psychology
Research: psychological models of decision making: effects of emotions on judgment and choice: perceptions of fairness
Publication Highlights: "What can we learn from our mistakes?" with C. Locke, 2006 Advances in Decision Analysis
"Emotions and cooperation in economic games," with M. Haselhuhn, 2005 Cognitive Brain Research
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Leif Nelson Assistant Professor |
Ph.D. from Princeton University in psychology
Research: human judgment and decision making, consumer preferences and choices, consumption experience and consumer well being
Publication Highlights: "On southbound ease and northbound fees: Literal consequences of the metaphoric link between vertical position and cardinal direction," with Simmons, J.P. Journal of Marketing Research, forthcoming
"Enhancing the television-viewing experience through commercial interruptions," with T. Meyvis and J. Galak. Journal of Consumer Research, forthcoming
"Interrupted consumption: Adaptation and the disruption of hedonic experience," with T. Meyvis. Journal of Marketing Research 45 (2008): 654-664
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J. Miguel Villas-Boas J. Gary Shansby Professor of Marketing Strategy |
Ph.D. from Massachusetts Institute of Technology in management (applied economics)
Research: competitive strategy, customer relationship management, internet strategies, organization design
Publication Highlights: "Product Variety and Endogenous Pricing with Evaluation Costs," Management Science, forthcoming
“Learning, Forgetting, and Sales,” with Sophia B. Villas-Boas, Management Science, 2008, 1951-1960
“Endogeneity and Individual Consumer Choice,” with Dmitri Kuksov, Journal of Marketing Research, 2008, 702-714
"Behavior-Based Price Discrimination and Customer Recognition," with Drew Fudenberg, Handbook on Economics and Information Systems, T.J. Hendershott, Ed., 2006, pp. 377-436
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Florian Zettelmeyer Associate Professor On sabbatical 2009-10 |
Ph.D. from Massachusetts Institute of Technology in management
Research: marketing implications of consumer search and uncertainty, implications of the internet on traditional industries, electronic selling formats, distribution channels, integration of behavioral and economic approaches to consumer choice
Publication Highlights: "$1000 Cash Back: The Pass-Through of Auto Manufacturer Promotions," with Meghan Busse and Jorge Silva-Risso, 2006 American Economic Review
"How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data," with Fiona Scott Morton and Jorge Silva-Risso, 2006 Journal of Marketing Research
