21st Century technology has tools to research, organize, evaluate and communicate information. These tools not only drive the way consumers interact with each other but also businesses' understanding of the ethical, legal, and competitive issues surrounding the access and use of information. Through case studies, discussions, research, mock business meetings and critical thinking teams, students will make recommendations about a current business issue pertaining to technology.
Through guided instruction, case studies, research, corporate guest speakers, computer lab assignments, and peer-group activities students will study:
Leadership and Teamwork
Recognize qualities of entrepreneurs and how entrepreneurs identify opportunity. Understand the advantages and disadvantages of being an entrepreneur, and the challenges that entrepreneurs face; realize the benefits and challenges of teamwork, learn the different leadership styles and analyze own leadership qualities
Organizational Behavior/Communication/ Critical Thinking
Organizational Behavior is the study and application of knowledge about how individuals and groups act in organizations. Enhance your ability to interact, discuss, argue, debate, communicate, think critically and give oral business presentations.
Corporate Structure/Corporate Social Responsibility/ Introduction to Case Studies
Learn the types of legal structures, disadvantages and advantages. Learn about global economics and why money and ideas move faster today than at any time before. What is ethical behavior in business and why I should care about it.
Financial Accounting/Pricing Strategies
The purpose of accounting is to provide information that is needed for sound economic decision making. Learn the accounting financial statements about a company's performance. Learn how to calculate profit and ROI, understand basic definition and revenue and expenses and the tools of good negotiation
Develop an understanding of the key principles, take steps to understand customer behavior, buyer-seller interactions, consumer choice processes, product development, decide on a marketing strategy based on analysis and market assessment, learn how to Identify the market environment, how businesses select the appropriate target segment. Learn how to establish an effective brand, develop a logo, Slogan and mission statement
Managerial Accounting identifies measures, analyzes and interprets information about an organization's goals. Finance focuses on the study of prices, interest rates, money flows and the financial markets. Learn sources of initial funding for a business, learn about capital and how it moves and works, look at competition and positioning. Acquire an understanding of the language of finance and the fundamentals of how financial markets function.
Game Theory/ Negotiations
This session is a study of the main ideas and techniques of game-theoretic analysis related to bargaining, conflict, and negotiation. The goal of the session is to provide students with a foundation to: Apply game-theoretic analysis, both formally and intuitively, to negotiation and bargaining situations. Feel comfortable in the process of negotiation.
Public Speaking - Presentation Skills Workshop
Learn the skills necessary to be a polished and competent communicator. We'll teach you how to use body language and gestures while speaking, how to give a more persuasive presentation and even how to take charge of your fears.
Day in the Life of a College Student
A panel of university students will discuss their college experience and answer questions. Admissions advisors from Haas School of Business and UC Berkeley Undergraduate Admissions lead an interactive session to assist you in improving your understanding of the domestic and international college admissions process and applying to CAL.
Other Activities: Board games, Team building Ropes Course, UC Berkeley tour and Community outreach projects