Applications for this session will be accepted through June 30, 2015
- Build confidence and learn about their strengths through teamwork.
- Enhance their ability to interact, discuss, argue, debate and give oral presentations
- Enhance their communications and leadership skills
- Learn business fundamentals and vocabulary
- Learn to conduct research essential to business
- Take a social impact idea and assess its potential for creating an enviromental impact and financial sustainability
- Understand how to create and validate a business model intended to create social impact
- Receive a UC Berkeley Business Academy for Youth Certificate of Completion
- Meet like-minded students from across the globe
- Have fun!
As part of the Institute for Business and Social Impact, led by Laura D'Andrea Tyson, Economist, policy-maker, professor, former dean, and a long-time leading champion of positive social change in the for-profit, nonprofit, and public sectors the Berkeley Business Academy for Youth Case Study session will focus on cases that address social and environmental challenges.
In the 21st Century the word SMART is used to describe technology, mobility, meters, cities...The challenges of change in population growth, climate, demographic, urbanization and resource depletion mean that the world’s great cities need to adapt to survive and succeed. SMART technology tools will not only drive the way citizens interact with each other but also how they interact with infrastructures. Understanding the ethical, legal, social and competitive issues surrounding the access and use of information will also drive the implementation of SMART technology. Through guided instruction, discussions, research, case study analysis, mock business meetings and critical thinking teams, computer lab assignments, and peer-group activities students will use the subjects below to focus on and critically think through and understand a social or environmental case study and make recommendations concerning the issues.
Teamwork and Leadership
Students will learn the different leadership styles and analyze their own leadership qualities as well as recognize qualities of an effective leader and the benefits and challenges of working in a team.
Critical Thinking /Communication
Enhance your ability critically think through an issue by brainstorming and deciding on what the real issue is and the critical question to answer. Students will also interact, communicate, discuss, think critically and give oral business presentations on smaller issues surrounding the case study.
The goal of the session is to provide students with a foundation of guidelines to measure social impact at a foundational level. Students will learn to critically think through some social implications of modern technology and/or impacts of environmental challenges.
This session will provide a very broad overview of the capital markets. What is the difference between debt and equity? What are the determinants of common stock returns? How do basic human instincts influence investing? How do local governments use debt to finance their obligations? What can economics tell us about how local agencies manage water in a period of drought?.
Management of Organizations
Management of Organizations allows students to understand how organizational design, strategy, culture leadership, compensation, decision-making structures, and other human resource characteristics influence organizational performance. Students will take information learned and develop and implement effective remedies for the case study.
Corporate Social Responsibility/Introduction to Case Studies
Learn about global economics and why money and ideas move faster today than at any time before. What is ethical behavior in business and why I should care about it?
Design Thinking Problem Finding Problem Solving (PFPS)
This session will teach the students design thinking/problem finding, problem solving (PFPS). In teams, students will define a problem, create hypotheses, test the hypotheses, and narrow down potential solutions.
Students will evaluate the purpose of marketing and the process of marketing planning in the case, the role of market research in analyzing customer requirements, perform a SWOT analysis, examine the marketing mix (product, price, place, promotion) to help achieve competitive advantage, analyze marketing strategies used by a business to fit different needs and critically think through the strategies for marketing a product at different stages of its product lifecycle.
Finance focuses on the study of prices, interest rates, money flows and the financial markets. Learn sources of initial funding for a business learn about capital and how it moves and works look at competition and positioning. Acquire an understanding of the language of finance and the fundamentals of how financial markets function.
Public Speaking - Presentation Skills Workshop
Learn the skills necessary to be a polished and competent communicator. We'll teach you how to use body language and gestures while speaking, how to give a more persuasive presentation and even how to take charge of your fears.