HIGH SCHOOL ACADEMY

 

ENTREPRENEURSHIP SESSION (July 6 - July 17, 2015)

 

Applications for this session will be accepted through June 26, 2015.

 

Students who participate in the Entrepreneurship Session will:

  • Build confidence and learn about their strengths through teamwork.
  • Enhance their comunications and oral presentation skills
  • Explore a variety of business subjects through an interactive curriculum
  • Learn how to write a business plan and turn their ideas into a business
  • Learn to conduct research essential to business.
  • Receive a UC Berkeley Business Academy for Youth Certificate of Completion
  • Meet like-minded students from across the globe
  • Have fun!

 

Through guided instruction, research, computer lab assignments, and peer-group activities students will study the following topic and create a comprehensive business plan.

 

Entrepreneurship
Recognize qualities of entreprenerus and how entrepreneurs identy opportunity. Understand the advantages and disadvantages of being an entreprener, and the challenges that entreprenerus face.


Organizational Behavior
Organizational Behavior is the study and application of knowledge about how individuals and groups act in organizations. Enhance your ability to interact, discuss, argue, debate, communicate, think critically and give oral business presentations.


Corporate Structure and Corporate Social Responsibility
Learn the types of legal structures, disadvantages and advantages. Learn what ethical behavior is in business and why we should care about it.


Financial Accounting/Pricing Strategies/Financial Statement Workshop
Learn the accounting financial statements about a company's performance. Learn how to calculate profit and ROI, understand basic definition and revenue and expenses and profit and loss. The financial statement are crucial oututs of the accounting system that provide important financial informaiton about a compnay to dicision-makers. In this session students will walk through a company's recent annual report to learn about the key information disclosed in the financial statements, important equations in accounting and the relationship between statements.


Marketing
Develop an understanding of the key principles, take steps to understand customer behavior, buyer-seller interactions, consumer choice processes, product development, decide on a marketing strategy based on analysis and market assessment, effective brand, develop a logo, Slogan and mission statement


Financial Management
Finance focuses on the study of prices, interest rates, money flows and the financial markets. Learn sources of initial funding for a business, learn about capital and how it moves and works, look at competition and positioning. Acquire an understanding of the language of finance and the fundamentals of how financial markets function.

 

Creating A Business Plan
The process taken in creating a business plan is critical to ensure proper reaseach has been conducted on the product or service and to avoid mistakes in a business. This session will teach students the purpose of a business plan, how to identify the market and potential customers, business plan format and what exactly they are selling. It will provide students with a combination of life skills, business fundamentals and knowledge to start their own business, decide if studying business is of interest in higher education or get a job.

 

Public Speaking - Presentation Skills Workshop
Learn the skills necessary to be a polished and competent communicator. We'll teach you how to use body language and gestures while speaking, how to give a more persuasive presentation and even how to take charge of your fears.