Applications for this session will be accepted through June 15, 2015.
- Build confidence and learn about their strengths through teamwork.
- Enhance their communications and oral presentation skills
- Explore a variety of business subjects through an interactive curriculum
- Learn how to write a business plan and turn their ideas into a business
- Learn to conduct research essential to business.
- Receive a UC Berkeley Business Academy for Youth Certificate of Completion
- Meet like-minded students from across the globe
- Have fun!
Through guided instruction, research, computer lab assignments, and peer-group activities students will study the following topics and create a comprehensive business plan.
Teamwork and Leadership
Students will learn the different leadership styles and analyze their own leadership qualities as well as recognize qualities of an effective leader and the benefits and challenges of working in a team.
Learn the four main characteristics of entrepreneurship, as well as how entrepreneurs identify market needs and structure their businesses.
Students will evaluate the purpose of marketing and the process of marketing planning, the role of market research in analyzing customer requirements, perform a SWOT analysis, examine the marketing mix (product, price, place, promotion) to help achieve competitive advantage, analyze marketing strategies used by a business to fit different needs and critically think through the strategies for marketing a product at different stages of its product lifecycle.
Finance focuses on the study of prices, interest rates, money flows and the financial markets. Learn sources of initial funding for a business learn about capital and how it moves and works look at competition and positioning. Acquire an understanding of the language of finance and the fundamentals of how financial markets function.
Learn how to prepare financial reports that provide information about a company's performance to external investors, creditors and tax authorities. Understand income statements, balance sheets, financial planning concepts, and finance strategies.
This session is a study of the main ideas and techniques of game-theoretic analysis related to bargaining, conflict, and negotiation. The goal of the session is to provide students with a foundation to: Apply game-theoretic analysis, both formally and intuitively, to negotiation and bargaining situations. Feel comfortable in the process of negotiation.
Management of Organizations
Management of Organizations allows students to understand how organizational design, strategy, culture leadership, compensation, decision-making structures, and other human resource characteristics influence organizational performance. Students will take information learned and develop and implement effective remedies for the case study.
Corporate Social Responsibility/Introduction to Case Studies
Learn about global economics and why money and ideas move faster today than at any time before. What is ethical behavior in business and why I should care about it?
Public Speaking - Presentation Skills Workshop
Learn the skills necessary to be a polished and competent communicator. We'll teach you how to use body language and gestures while speaking, how to give a more persuasive presentation and even how to take charge of your fears