HIGH SCHOOL ACADEMY

 

ENTREPRENEURSHIP SESSION (July 7 - July 18, 2014)

 

CLICK HERE FOR THE 2014 ONLINE APPLICATION

 

Students who participate in the Entrepreneurship Session will:

  • Build confidence and learn about their strengths through teamwork.
  • Enhance their comunications and oral presentation skills
  • Explore a variety of business subjects through an interactive curriculum
  • Learn how to write a business plan and turn their ideas into a business
  • Learn to conduct research essential to business.
  • Receive a UC Berkeley Business Academy for Youth Certificate of Completion
  • Meet like-minded students from across the globe
  • Have fun!

 

Through guided instruction, research, computer lab assignments, and peer-group activities students will study the following topic and create comprehensive a business plan.

 


Entrepreneurship

Recognize qualities of entrepreneurs and how entrepreneurs identify opportunity. Understand the advantages and disadvantages of being an entrepreneur, and the challenges that entrepreneurs face.


Organizational Behavior
Organizational Behavior is the study and application of knowledge about how individuals and groups act in organizations. Enhance your ability to interact, discuss, argue, debate, communicate, think critically and give oral business presentations.


Corporate Structure and Corporate Social Responsibility
Learn the types of legal structures, disadvantages and advantages. Learn what ethical behavior is in business and why we should care about it.


Financial Accounting/Pricing Strategies
Learn the accounting financial statements about a company's performance. Learn how to calculate profit and ROI, understand basic definition and revenue and expenses and the tools of good negotiation


Marketing
Develop an understanding of the key principles, take steps to understand customer behavior, buyer-seller interactions, consumer choice processes, product development, decide on a marketing strategy based on analysis and market assessment, effective brand, develop a logo, Slogan and mission statement


Finance
Finance focuses on the study of prices, interest rates, money flows and the financial markets. Learn sources of initial funding for a business, learn about capital and how it moves and works, look at competition and positioning. Acquire an understanding of the language of finance and the fundamentals of how financial markets function.

 

Public Speaking - Presentation Skills Workshop
Learn the skills necessary to be a polished and competent communicator. We'll teach you how to use body language and gestures while speaking, how to give a more persuasive presentation and even how to take charge of your fears.


Day in the Life of a College Student
A panel of university students will discuss their college experience and answer questions. Admissions advisors from Haas School of Business and UC Berkeley Undergraduate Admissions lead an interactive session to assist you in improving your understanding of the domestic and international college admissions process and applying to CAL.

 

Other Activities: Board games, Team building, UC Berkeley tour and Community outreach projects