CITM Launches a New Research & Outreach Program Entitled Business-In-Context (BIC)

Additional information about the event will be vailable soon. See the text below for further description of the subject.

What is BIC?

Business-In-Context is a new Research & Development initiative in Berkeley. While the overall research agenda have been and is pursued by various academic and industry groups - investigating business and technology aspects of creating a dynamic process and technology infrastructure to enable higher levels of customer orientation and personalization -our primary conclusion from past research and analysis of business practices is that despite the accelerated introduction and deployment of the so-called Web 2.0 technologies, the existing methodologies for business process design and implementation are far from being scalable to reach the degree of business dynamics enablement we envision. The main "culprit" is the average business process that is the foundation of most corporations. While it was too expensive in the past to develop and deploy finer granularity processes that can rapidly adapt and combine into new processes dynamically, we believe that with the current state of technology and the right methodologies, the road to moving organizations away from average processes into context-dependent processes can be charted.