Faculty and Executive Leadership Directory

Eduardo B. Andrade

Assistant Professor
Haas Marketing Group
(510) 643-4376
Email: click on the envelope icon below for full email address
Academic Status: Off duty
Office Hours: By appointment only
Personal Homepage: http://faculty.haas.berkeley.edu/eandrade/
Academic Group Homepage: http://groups.haas.berkeley.edu/marketing/
Curriculum Vitae (in PDF format, Adobe Acrobat needed)

Education

BSBA, Business Administration, Universidade Federal de Santa Catarina, Brazil
M.Sc., Marketing, École des HEC - Université de Montréal, Canada
Ph.D., Marketing, University of Florida

Positions Held

At Haas since 2004

External Service and Assignments

Ad Hoc Reviewer (Journals): Psychological Bulletin, Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, Emotion, Cognition & Emotion, and Applied Cognitive Psychology.
Ad Hoc Reviewer (Conferences and Awards): Association for Consumer Research (North-America and Latin America) Conferences, Society for Consumer Psychology Winter Conferences, European Marketing Academy (EMA) Conferences, and SCP-Sheth Doctoral Dissertation Competition.
Conference Program Committee Member: ACR Conference 2008-San Francisco, SCP Conference 2009-San Diego.
Membership: Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), American Marketing Association (AMA), American Psychological Association (APA), Association for Psychological Science (APS), International Society for Research on Emotion (ISRE).

Current Research and Interests

Affect (emotions and mood) and its consequence on information processing, judgment, and decision-making

Selected Papers and Publications

Andrade, Eduardo B. and Teck-Hua Ho (2009), "Gaming Emotions in Social Interactions," Journal of Consumer Research, December (lead article).
Andrade, Eduardo B. and Ganesh Iyer (2009), "Planned versus Actual Betting in Sequential Gambles", Journal of Marketing Research, Vol. XLVI (June), 372-383.
Andrade, Eduardo B. and Dan Ariely (2009), "The Enduring Impact of Transient Emotions on Decision Making," Organizational Behavior and Human Decision Processes, 109 (May), 1-8 (lead article).
Cohen, Joel B., Michel T. Pham and Eduardo B. Andrade (2008), "The Nature and Role of Affect in Consumer Behavior," In Handbook of Consumer Psychology, Eds. Curt Haugtvedt, Frank Kardes, and Paul Herr. Mahwah, NJ: Erlbaum (pp.297-348).
Andrade, Eduardo B. and Joel B. Cohen (2007), "Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk-Taking, Helping and Eating Patterns," In Do Emotions Help or Hurt Decision Making: A Hedgefoxian Perspective, Eds. Kathleen Vohs, Roy Baumeister, and George Loewenstein. New York, NY: Russel Sage, (pp. 35-68).
Andrade, Eduardo B. and Joel B. Cohen (2007), "On the Consumption of Negative Feelings," Journal of Consumer Research, 34 (October), 283-300 - LEAD ARTICLE (in pdf format).
Andrade, Eduardo B. and Teck-Hua Ho (2007), "How is the Boss's Mood Today? I Want a Raise," Psychological Science, 18 (August), 668-671 (in pdf format).
Andrade, Eduardo B. (2005), "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms," Journal of Consumer Research, 32 (December), 355-362 (in pdf format).
Cohen, Joel B. and Eduardo B. Andrade (2004), "Affective Intuition and Task-Contingent Affect Regulation," Journal of Consumer Research, 31 (September), 358-367 (in pdf format).

Teaching

Consumer Behavior - MBA 260, Spring 2007, 2008
Consumer Behavior - UGBA 160, Spring 2005, 2006, 2007, 2008
Consumer and Strategic Behavior - PhD 269, Spring 2006 (with Priya Raghubir and Ganesh Iyer)

Honors and Awards

2007-2008 Schwabacher Fellowship, Executive Committee, UC Berkeley.
2007 Marketing Science Institute (MSI) Young Scholar.
2006-2007 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
2005-2006 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
2004-2005 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
2004 CASBS Scholar - Summer Institute on Emotion and Decision - Stanford University.
2003 AMA Doctoral Consortium Fellow - Minneapolis, MN.
1994-1996 CIDA (Canadian International Development Agency) Masters Fellowship through École des HEC (CETAI) – Université de Montréal.

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