Faculty and Executive Leadership Directory

Michaela Draganska

Visiting Associate Professor
Marketing
(510) 642-4023
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Address: L698 Academic Group Homepage: http://groups.haas.berkeley.edu/marketing/
Curriculum Vitae (in PDF Format, Acrobat Reader required)

Education
Ph.D., Marketing, J.L. Kellogg School of Management, Northwestern University
M.S., Marketing, J.L. Kellogg School of Management, Northwestern University
Diplom-Kauffrau, Marketing and Statistics, Humboldt-Universität zu Berlin

Positions Held
At Haas since 2008
2008 - present Visiting Associate Professor, Haas School of Business, UC Berkeley
2005 - present Associate Professor of Marketing, Stanford - Graduate School of Business
2001 - 2005 Assistant Professor of Marketing, Stanford - Graduate School of Business
1999 - 2001 Instructor, Kellogg School of Management, Northwestern University

External Service and Assignments

Editorial board Marketing Science
Ad-hoc reviewer for Journal of Econometrics, Journal of Industrial Economics, Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Marketing Letters, Quantitative Marketing and Economics

Current Research and Interests

Product Assortment Decisions, New Product Positioning
Competitive Strategy
Advertising, Distribution Channels

Selected Papers and Publications

Berger, Jonah, Draganska, Michaela and Simonson, Itamar (2007), "The Influence of Variety on Brand Perceptions, Choice, and Experience," Marketing Science, vol. 26, No. 4, pp. 460-472 (lead article).
Draganska, Michaela and Jain, Dipak (2006), "Consumer Preferences and Product-line Pricing Strategies: An Empirical Analysis," Marketing Science, vol. 25, No. 2, pp. 164-174
Doraszelski, Ulrich and Draganska, Michaela (2006), "Market Segmentation Strategies of Multiproduct Firms," Journal of Industrial Economics, vol. 54, No. 1, pp. 125-149
Draganska, Michaela and Jain, Dipak (2005), "Product Line Length as a Competitive Tool," Journal of Economics and Management Strategy, vol. 14, No. 1, pp. 1–28 (lead article)
Draganska, Michaela and Jain, Dipak (2004), "A Likelihood Approach to Estimating Market Equilibrium Models," Management Science, vol. 50, No. 5, pp. 605–616

Teaching

MBA261, Marketing Research
EWMBA261, Marketing Research

Honors and Awards

Honorable mention, 2004 MSI/JCP competition "Product Assortment and Variety Seeking in Consumer Choice"
Procter & Gamble Marketing Innovation Research Fund Award, 1999-2000
AMA-Sheth Doctoral Consortium Fellow, 2000
Haring Symposium Fellow, Indiana University, 1999
Northwestern University, Doctoral Fellowship 1996-1999
University Fellowship, Humboldt University Berlin (Germany), 1991

Problems? Contact www

haas.berkeley.edu
Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

Top of page

Maintained by Haas School Marketing and Communications Office. Faculty members can contact us to update the page.