Haas NewsWire

Haas NewsWire, January 14, 2002

Gearing Up for an Event-Filled Spring Semester
New Director of Admissions for Part-Time MBA Programs
Haas Hires a Director of Donor Stewardship
Meet the New Executive Director of the Center for Financial Reporting and Management
Haas in the News
Happening at Haas

Haas NewsWire Archive
Contact Haas NewsWire



The Haas School rings in the new semester with a series of major events. Read on for the highlights coming up this spring and continue to check the Haas NewsWire and the Haas homepage throughout the semester for more detailed information on these and other great events at Haas.

There is still time to get involved in either of the business plan competitions, but the clock is ticking. The National Social Venture Competition's deadline for executive summaries is Friday, January 18. The final round weekend for the NSVC is April 5 and 6. For more information on entering the competition, visit http://www.socialvc.net/.

Executive summaries for the UC Berkeley Business Plan Competition are due Friday, February 1. The competition's web site (http://bplan.berkeley.edu/) has details on entering along with a resource center for creating teams. The final round for the competition is April 23 with public presentations planned for April 24.

This year's Asia Business Conference, "Emerging from Troubled Waters: Turning Crisis into Opportunity," will take place on Saturday, March 2. Dr. F.C. Tseng, deputy chief executive officer of Taiwan Semiconductor Manufacturing Co., Ltd., will be one of the keynote speakers. New to this year's conference is the Business Leader Exchange. The exchange will include discussions with last year's keynote speakers, Dr. Ta-Lin Hsu, chairman of H&Q Asia Pacific, and John S. Wadsworth, Jr., advisory director, Morgan Stanley and honorary chairman, Morgan Stanley Asia, along with Lip-Bu Tan, chairman and founder, Walden International. Tickets will be on sale later this month; check the conference website at http://www.haas-abc.org for updates.

The first of two Business Faculty Research Dialogues features Eric Benhamou, chairman of the board for 3Com Corporation and Palm, on Friday, March 15, at 4:00 p.m. in the Arthur Andersen Auditorium. He will be followed by Eric Schmidt, CEO of Google, later in the spring. They will give their perspectives on this year's theme of "Adding Value with Information Technology."

At the end of the semester, Tom Siebel, founder, chairman, and CEO of Siebel Systems, will give the commencement speech for the Haas School Class of 2002 on Sunday, May 26, at 9 a.m. in the Greek Theatre.

[top of page]


Marjorie DeGraca joined the Haas School in January as the director of admissions for the Evening & Weekend MBA Program and the Berkeley-Columbia Executive MBA Program. The position is new and reports to Ilse Evans, executive director MBA Admissions and Career Services.

DeGraca holds an undergraduate degree from Cal, majoring in business, and received her MBA from The Anderson School at UCLA. Her work experience includes four years of higher education administration as well as eight years in various strategic marketing roles in the private sector.

After business school at UCLA, where she won the prestigious Student Leadership Award and served as vice president of the student government, DeGraca took a position in marketing at Nestle. She later was recruited by UCLA to work as associate director of MBA Admissions and Marketing where she stayed three years. From there she went to the Stanford Graduate School of Business to become the assistant director of Recruiting in the Career Management Center. She spent two years as senior director of Marketing for Sparks.com, initiating a broad variety of successful "e-tailing" marketing programs and taking the lead on brand identity strategy for the firm. Most recently Marjorie was senior brand manager at Broderbund Software, responsible for the company's flagship product "The Print Shop."

DeGraca's office will be in the 3rd floor Recruiting Center to the right of the reception area (S330U). Her e-mail is marjorie@haas.berkeley.edu and her phone number is 510-643-4214.

[top of page]


Claudia Cohan, MBA 83, has joined Haas as the director of donor stewardship. Cohan has more than 18 years of experience in major donor fundraising. She has worked at the Nature Conservancy as a private consultant, as both the director of development and as the executive director of the Lindsay Wildlife Museum in Walnut Creek, and most recently as development and communications director for Sustainable Conservation, a nonprofit in San Francisco.

Cohan is responsible for analyzing all of the development office systems that track endowment and major gifts and for creating and implementing systems that will help the office be more timely in communicating with donors about the uses and positive effects of their gifts. In the future, she will also be recommending new ways to honor our donors for their support of the school. Her position is 50% time.

"I am very enthused about adding Claudia to our team," says Larry Lollar, assistant dean for development and alumni relations. "Not only will she be a terrific director of donor stewardship, but she will add a depth of experience to the staff that will potentially help all of us learn and perform our jobs even better."

Cohan's office is in S546. Her phone number is 510-643-3197and her e-mail address is cohan@haas.berkeley.edu.

[top of page]


Tom Veit was appointed as the executive director for the Center for Financial Reporting and Management and as a lecturer in the Accounting Group in fall 2001. He has been teaching part-time for 15 year and full-time for eight years. He has held several academic administrative positions including the that of Dean of the School of Accounting at Golden Gate University and Director of the Master of Accounting and Financial Management Program for Keller Graduate School of Management.

Veit has 20 years of professional accounting and finance experience including positions in public accounting, internal audit, and controller, and as vice president of business and finance. He earned his BS in business administration in 1970 from Colorado State University and a MBA and MLA in 1989 from Alaska Pacific University. He is a certified public accountant.

Veit's office is in F502D. His phone number is 510-643-4133 and his e-mail is veit@haas.berkeley.edu.

[top of page]


Kenneth Rosen, the California State Professor of Real Estate and Urban Economics and chairman of the Fisher Center for Real Estate and Urban Economics, was quoted in the New York Times on January 14 in an article titled, "Signs of a Rebound Appear in the High-Tech Heartland." The article was about signs of rebound in Silicon Valley, but Rosen did not agree with this assessment. "It's not a depression, but it's very close," said Rosen. "It's the most serious recession the Valley has faced in the postwar era."

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration and director of the University of California Energy Institute, was interviewed for KCBS radio's "In Depth" program, which aired on January 13. The subject was California's energy situation.

Senior Lecturer Sara Beckman's appointment to the board of Building Materials Holding Corp. was mentioned in the "People in Business" column of the San Francisco Chronicle on January 11.

The appearance of the Orpheus Orchestra at the Haas School was featured in the Financial Times on January 10.

Florian Zettelmeyer, assistant professor in the Marketing Group, appeared on CNN January 10 discussing his recent study of Internet car buying.

Andrew Rose, the Bernard T. Rocca Jr. Professor of International Trade, was quoted in Business Week Online on January 3 in an article titled, "Euros in Hand, Europe Expects a New Era." Read the full article at http://www.businessweek.com:/print/bwdaily/dnflash/jan2002/ nf2002012_3609.htm?mainwindow.

Zettelmeyer's research was mentioned in Black Issues in Higher Education on January 3 in an article titled, "Study Says Minorities Get Better Deal Auto Deals Online."

Borenstein appeared on several radio and television shows in the past month


Borenstein was also mentioned in the San Francisco Chronicle on December 29, in an article titled, "PG&E Customers Should See Big Drop in January Gas Bills."

Borenstein was quoted in the Los Angeles Times on December 25, in a news analysis piece titled, "Bright Lights Cannot Hide Energy Woes Power." Borenstein commented that there isn't a functioning energy market in California. "We don't have a structure that is viable going forward."

Borenstein was also quoted in the San Francisco Chronicle on December 24, in an article titled, "The Energy Crunch, a Year Later."

Zettelmeyer's research was also mentioned in the Boston Herald on December 13.

Kenneth Rosen was also mentioned in the San Francisco Chronicle on December 28 in the article "Year in Review: Office Boom Goes Bust." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/ 12/28/BU121001.DTL.

Hal Varian, dean of the School of Information Management and Systems and professor in the Operations and Information Technology Management Group, wrote an article for the New York Times on December 20 titled "Economic Scene: For Too Many, Social Security Is Main Retirement Plan."

Tulin Erdem, interim co-associate dean for Academic Affairs and associate professor in the Haas Marketing Group, was interviewed by Channel 5 News on Saturday, December 15, on the topic of NBC accepting ads from liquor companies.

David Teece, the Mitsubishi Bank Professor of International Business and Finance and the director of the Institute of Management, Innovation, and Organization, was quoted in the San Diego Union-Tribune on December 17, in an article titled, "Critics Blame Governor for Making Energy Crisis Lengthy Financial Burden." The article also mentioned the "Energy Manifesto" created by professors at UC Berkeley, UCLA, Harvard, and MIT that was issued last year.

Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor of Business Administration, was quoted in the Atlanta Journal and Constitution on December 9 in an article titled, "Deflation Threatens to Rear its Ugly Head."

[top of page]



Ph.D. Seminars


Alumni Events


[top of page]

The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

Archived issues of Haas NewsWire are available online at
http://www.haas.berkeley.edu/groups/newspubs/haasnews/archives/ hnarchiv.html.

To subscribe to Haas NewsWire, address e-mail to majordomo@haas.berkeley.edu; in the body of the message type "subscribe haasnewswire" in the first line, and "end" in the second line. To unsubscribe to HNW, type "unsubscribe haasnewswire" in the first line, and "end" in the second line.