Haas NewsWire

Haas NewsWire, February 10, 2003

**Due to the Presidents' Day holiday, the next Haas NewsWire will be published on Tuesday, February 18.**

Business Plans Submitted for Competition Cover Wide Range of Industries
Business Leaders Enrich Classroom Experience at the Haas School
Haas Mourns the Death of Undergraduate Student Albina Wilmoth
Nobel Laureate Myron Sholes to Speak at Financial Engineering Commencement
High-Tech Executive to Conduct Workshops on Principled Entrepreneurship
Fourth Annual Undergraduate E-Business Case Competition Begins this Week
Tune in to UCTV for Programming from the Haas School
Connecting with Central Campus: Promoting Haas News and Events
Faculty, Students, and Staff Pitch In for Good Causes
Haas in the News
Happening at Haas

Haas NewsWire Archive
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As Silicon Valley venture capitalists continue to search for the next big thing, 58 teams competing in the fifth annual UC Berkeley Business Plan Competition have submitted their first round of executive summaries. Their plans cover a wide range of industries from health care and consumer products to wireless technologies and online services.

Teams include students from UC Berkeley and UC San Francisco, members of academia, UC alumni, and individuals from all over the world.

The goal of the competition, which was started by Berkeley MBA students in 1998, is to create viable new businesses. To date, participants from previous years have raised a total of more than $131 million, and several ventures have been bought by larger companies.

Judges from leading venture capital firms, primarily from Silicon Valley, are volunteering for the competition. The 25 judges for the executive round are currently evaluating all 58 submissions based on:

The judges will announce a group of no more than 25 semifinalists to compete in the next round later this week. Semi-finalists' revised executive summaries, business plans, and team resume booklets are due March 26, 2003. The semi-final judging takes place on April 4.

Competition organizers recently announced that the first -place prize is $50,000. The second-place winner will receive $10,000, and $5,000 will go to the third-place team. The competition finals will take place on April 22-23 on the UC Berkeley campus.

Sponsorship for the competition is provided by Comventures, Allegis Capital, Sevin Rosen Funds, Onset Ventures, Versant Ventures, Intel, Newbury Ventures, Sequoia Capital, Fenwick & West, Crosby Heafey, Quimbik, The Price Institute for Entrepreneurial Studies, and individual donations from Kevin Warnock.

More information on the competition can be found at http://bplan.berkeley.edu/.

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The chairman of Levi Strauss & Co., the founder of Odwalla, and the former president of the California Public Utilities Commission are just a few of the preeminent business and public policy leaders sharing the classroom with Haas faculty this spring.

Every year, members of the Haas faculty invite CEOs, founders, and representatives from a wide variety of industries into their classrooms to share their knowledge and experience with Haas students. These speakers don't just bring real-world issues to the class, but also inspire real-time discussions of the challenges they currently face in their work in class sessions with 30 to 60 students at a time.

"The Haas School has always prided itself on being the best at theory and practice," said Andy Shogan, associate dean of instruction. "Bringing business leaders to the classroom helps our students grasp the complexity of practice in the business world and the challenges that often arise."

Below is a sampling of industry speakers coming to Haas classrooms in the coming weeks. In general these classroom appearances are not open to the public, but professors may make exceptions on an individual basis.

Corporate Social Responsibility
Greg Steltenpohl, co-founder of Odwalla; Steve Dillenburg, manager of Total Social Impact Funds; Steven Lynderberg, principal at Domini Social Investments LLC; and Kevin Danaher, co-founder of Global Exchange.

Design as a Strategic Management Issue
Matthew Cross, client director at Landor; Dan Altman, creative director at A Hundred Monkeys; Eleanor Dickinson, artist and California College of Arts and Crafts instructor; and Michael Winer, senior associate at Gensler.

Behavioral Finance
James O'Shaughnessy, senior managing director at Bear Sterns.

Telecommunications Economics, Policy, and Strategy
Richard Clarke, chief economist for AT&T; Mitch Wilk, former president of the California Public Utilities Commission; Simon Wilkie, chief economist at the Federal Communication Commission; and R. Steven Davis, senior vice president for policy and law and deputy general counsel for SBC.

Jeff Manning, president of the California Milk Processors Board; and Sue Ream, senior vice president at Hoffman/Lewis.

Brand Management and Strategy
Bill Samuels, CEO of Makers Mark Distillery; Phil Schiller, senior vice president for worldwide product marketing for Apple Computer; Allison Johnson, senior vice president for global brand and communications for Hewlett-Packard; Doug Milliken, vice president for brand development for The Clorox Company; and John Oppedahl, CEO and publisher of the San Francisco Chronicle.

Risk Management
Carlos Blanco of Financial Engineering Associates and Stephen Kealhofer of Moody's KMV.

Real Estate Strategy
Dana Hamilton, executive vice president for Archstone; Steve Meckfessel, principal at SRM Associates; Diane Olmstead, executive vice president at I-Star Financial; Carole Galante, president of Bridge Housing; and John Grassi, president of Spear Street Capital.

Andy Hogenson, senior vice president for pricing and revenue optimization for Manugistics.

Intermediate Accounting
Tim VanOppen, partner of Deloitte and Touche.

In addition to the speakers in the classroom, the Haas School organizes several speaker series and major events throughout the year that are open to the entire Haas School community. Check the Haas NewsWire and Haas calendar for upcoming events.

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Undergraduate student Albina Wilmoth, age 23, was killed in an auto accident in Mexico on December 18, 2002.

Wilmoth transferred to UC Berkeley and the Haas undergraduate program from Diablo Valley College at the start of fall Ssemester 2002. She had emigrated to the United States from Russia to attend school.

A memorial was held for Wilmoth on February 10 at the Haas School. Attendees shared their memories of Wilmoth and wrote notes of condolence to her parents. These will be translated into Russian and mailed to Wilmoth's parents, who still live in Russia. The undergraduate program office will accept notes to be included in the packet for her parents until the end of this week (February 14).

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Nobel Laureate Myron S. Scholes will give the keynote address at this year's commencement of the Master's of Financial Engineering (MFE) program on Saturday, March 15, 2003.

MFE commencement will take place in the Haas School's Arthur Andersen Auditorium from 10:00 a.m. to 1:30 p.m. The commencement is an invitation-only event.

Myron S. Scholes, the Frank E. Buck Professor of Finance Emeritus at the Stanford Graduate School of Business, received the Nobel Prize in Economic Science in 1997 along with Harvard Professor Robert Merton (who spoke at the 2002 MFE commencement). Scholes and Merton are credited with changing the nature of financial markets around the world with their work on evaluating risk associated with derivatives and creating a new method for determining the value of these derivatives. Much of their work was done in conjunction with the late Fischer Black, who passed away in 1995. Scholes holds a Ph.D. from the University of Chicago.

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The Center for Responsible Business (CRB) has created yet another way for Berkeley MBA students to learn the core tenets of socially responsible business.

Pauline Lo Alker, a veteran Silicon Valley entrepreneur and current CEO, president, and chairman of the board of Amplify.net, is conducting a series of six weekend workshops for Berkeley MBA students who are interested in both entrepreneurship and socially responsible business.

This series of workshops is titled "Principled Entrepreneurship: How to Succeed in High-Tech Startups without Sacrificing Principles." Sponsored by the Haas School's Center for Responsible Business, this workshop series will begin on Saturday, February 15, and continue through November 2003.

"Principled Entrepreneurship" is not solely focused on business ethics but approaches the various aspects of entrepreneurship from a principled perspective.

The workshops will be conducted in an informal, interactive format conducive to stimulating discussions over six half-day sessions.

Enrollment in this special workshop series is limited to the first 50 respondents. Please send RSVPs and questions to Ben Wu (bwu@haas.berkeley.edu). All workshops are scheduled from 9:30 a.m. to 12:30 p.m. at the Haas School, Cheit Hall 220.

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For four years running, the Haas School has hosted the E-Business Case Competition to give undergraduates from across the Berkeley campus an opportunity to develop their skills in the areas of management consulting, supply chain management, international business, and e-commerce through an intense case competition experience.

This year's competition is presented by the Haas Undergraduate Program in association with Cisco Systems, Deloitte Consulting, the Schlinger Family Foundation, Alpha Kappa Psi, and Delta Sigma Pi. It begins on Wednesday, February 12, at 10:00 a.m.

To participate, each team must send a representative to the undergraduate program office at that time to complete a sign-up sheet. Spaces are limited and spots are reserved on a first-come, first-served basis.

Cisco Systems and Deloitte Consulting have designed a case based on a currently unsolved situation they are facing. Case materials and instructions will be available on Wednesday, February 19, at 10:00 a.m. on the Haas undergraduate program web site at http://haas.berkeley.edu/Undergrad/casecomp.html. Finished cases are due on Wednesday, March 5, by 10:00 a.m.

Three to five teams will be selected to participate in the final round based on the finished cases. Final presentations will take place on Tuesday, March 18 at Haas.

Detailed information on the competition is available at http://haas.berkeley.edu/Undergrad/casecomp.html.

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UCTV, the cable channel of the University of California system, has entered a new partnership with the Haas School to televise select events of the business school across the state of California, allowing a wider audience to access to major events at the Haas School.

The first event to be aired on UCTV is the Haas faculty panel discussion, "The Conflict with Iraq: What are the Economic Consequences?" with Dean Tom Campbell (moderator) and Professors Janet Yellen and Andrew Rose from November 25, 2002. The show will air on UCTV on February 12 at 6:00 p.m. and 9:00 p.m.; February 13 at 4:00 p.m.; and February 16 at 5:00 p.m. and 8:00 p.m.

UCTV can be viewed via the following:

Those who cannot attend Haas School events and do not have access to UCTV can also watch videos of select events via the Haas School's existing video room on the web at http://www.haas.berkeley.edu/haas/video_room/.

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As the Haas School gears up for a busy spring, there are a few new ways to promote Haas events to the greater campus and Berkeley communities.

UC Berkeley's online NewsCenter, which debuted today, provides a new way to keep abreast of news and events happening at Cal. This news portal features research news, campus developments, student newsmakers, the latest sports headlines, a Critic's Choice of campus events for the coming week, multimedia features, and much more. The NewsCenter is updated each day. Visit the site at http://newscenter.berkeley.edu/.

To post Haas events on the UC Berkeley web events calendar visit http://www.berkeley.edu/calendar/calend_instructions.html. It takes two days for events submitted through the web form to appear on the calendar. In addition, events on this calendar are occasionally selected to appear in the Berkeleyan, the weekly print publication for Berkeley faculty and staff.

For the Haas School community, all events should be posted on the new Haas web calendar. To post at Haas, please visit http://www.haas.berkeley.edu/calendar/. To submit events to the Haas NewsWire, please e-mail a detailed description of the event to haasnews@haas.berkeley.edu. All submissions must include title, date, time, location, cost, a contact person, and who is invited to attend.

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The results of last year's Toys for Tots and MBA Food Fight just came in, and once again they demonstrate the Haas community's tremendous generosity and commitment to the local community.

Two barrels brimming with toys, donated by Haas staff and faculty, made their way to Toys for Tots in December. Gundars Strads, the school's longtime coordinator for Toys for Tots, was recognized last week for his efforts with a plaque from the Department of the Navy for his years of service to the program.

The MBA students' final tally for the 2002 MBA Food Fight was $4,555.75. At 7 pounds of food to the dollar, their donation translates into 28,474 pounds of food. Half of this donation came from a matching gift from professors Mark Seasholes, Severin Borenstein, and Dwight Jaffee. An additional 375 pounds of food were collected in barrels around the school. All donations went to the Alameda County Food Bank.

Created as a contest between the four full-time MBA student cohorts, the Food Fight draws leadership from both classes of full-time MBA students, the 2003 and 2004 candidates. The Gold cohort placed first with $744.25 in donations.

The 2002 student leaders were:

MBA 03
Blue: Tim Richman, Justin Makeig, and Jen Sang
Gold: Sean Besser and Yamini Rangan
Oski: Diane Lee, Robert Lee, and Julie Kim
Axe: Han Feung, James Man, and Greg Amrofell

MBA 04
Blue: Nicole Puckhaber and Evan Barlow
Gold: Andy Jagoe and Stephanis Fujii
Oski: Kathy Poettcker and Rodrigo Moreira
Axe: Sid Suri and Steffany Yee

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Haas in the News

Bob Lutz, BS 61, MBA 62, was included in BusinessWeek on February 10 in the article titled "Rick Wagoner's Game Plan." The story mentioned Lutz's success in improving the craftsmanship of GM's interiors.

Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor of Business Administration, remarked on California's increasing budget deficit in the following news sources:

Kellie McElhaney, executive director of the Center for Responsible Business, commented on the business ethics program at the Haas School on KTVU on February 7 in the article, "White Collar Crime: A Lesson in Ethics 101." Read the full text at http://www.ktvu.com/news/1962889/detail.html.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was interviewed on KGO radio on February 7 about gasoline prices.

Former dean Laura Tyson was mentioned in The London Times as one of the highest paid vice chancellors on February 7 in the article, "Clarke to raise student grant income threshold."

Pablo Spiller, the Joe Shoong Professor of International Business and Public Policy, appeared on NBC11 News at 6:00 p.m. discussing crude oil prices and the possible war. Text of the piece can be found at http://www.nbc11.com/news/1962884/detail.html.

Benjamin Hermalin, the Willis H. Booth Professor of Banking and Finance, was quoted in the Daily Californian on February 6 in an article about salary gaps between UCs and other schools. Read the full article, titled "Report: Salary Disparities put UC, CSU at Competitive Disadvantage," at http://www.dailycal.org/article.asp?id=10795.

Borenstein commented on the pending antitrust case against California's energy companies in the San Francisco Chronicle on February 6. Read the full article, titled "State energy probe turns to data firm: Houston company gives outrage reports," at http://www.sfgate.com/cgi-bin/article.cgi? file=/chronicle/archive/2003/02/06/MN97781.DTL&type=printable.

Dean Tom Campbell was mentioned in Dow Jones Newswires on February 6 in an article, titled "Professors Urge Calif to Restructure Elec Markets Quickly," which featured the "manifesto" on the energy crisis.

Brett Trueman, the Donald and Ruth Seiler Professor of Public Accounting, commented on the new FASB 142 accounting rule in USA Today on February 6 in the article, "Accounting rule targets goodwill; Companies must tell realistic value."

Severin Borenstein remarked on the extent that Enron was involved in the California energy crisis in Forbes magazine on February 5. Read the full article at http://www.forbes.com/business/2003/02/05/cx_da_0205topnews.html.

Benjamin Hermalin commented on whether CEOs should also act as chairmen of the board in the Associated Press Newswires on February 4 in the article, "Planar CEO named board chairman."

Phillip Gordon, director of the Center for IT and Management Transformation, commented on UC Berkeley student Ankur Luthra's acceptance of the Cecil Rhodes scholarship in The Daily Californian on February 4. Read the full article, titled "Scholar Will Take Rhodes To Oxford," at http://www.dailycal.org/article.asp?id=10758.

Benjamin Hermalin remarked on whether companies should allow CEOs to act as chairmen of the board in The Portland Oregonian on February 3. Read the full article, titled "Planar consolidates power on top," at http://www.oregonlive.com/business/oregonian/index.ssf? /base/business/104410435550333.xml.

Cynthia Kroll, senior regional economist at the Fisher Center for Real Estate and Urban Economics, commented on the Bay Area housing market in the Contra Costa Times on February 2 in the article, "Home prices run-up has built-in worry." Read the full text at http://www.bayarea.com/mld/cctimes/5088198.htm.

The Bay City News story on the "Manifesto on the California Energy Crisis," ran in Vallejo News and Benicia News on February 1. Dean Tom Campbell was mentioned as an endorser of the manifesto. Read the full article, titled "UC Berkeley issues manifesto on state power crisis," at http://www.vallejonews.com/articles/index.cfm?artOID=27743&webpage=79&s=1.

Dean Tom Campbell was interviewed on both KGO and KCBS radio on January 29 regarding President Bush's State of the Union address.

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The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

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