Haas NewsWire

Haas NewsWire, February 12, 2001

**Due to the holiday, next week's Haas NewsWire will appear on Tuesday, Feb. 20, 2001. **

2nd Year MBAs To Get Their Chance To Learn About Brand Leadership from the Master:    Prof. Emeritus David Aaker
Tickets On Sale Now for Asia Business Conference
Haas in the News
Happening at Haas

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Second-year Haas School MBA students will get the opportunity to learn about branding from one of the world's leading authorities on the subject -- Haas School Marketing Prof. Emeritus David A. Aaker - at a special lecture on Wednesday, Feb. 28, at 4:15 p.m. in the Arthur Andersen Auditorium.

The lecture, entitled "Brand Leadership," will launch the new David Aaker Distinguished Lecture Series in Marketing.

The series will feature an annual lecture by Prof. Aaker, who retired from active service on the faculty last year, thus depriving current MBA students the chance of enrolling in his extremely popular courses in branding and marketing. Prof. Aaker generously agreed to present a special lecture each year on the latest thinking in branding to fill the gap for future generations of 2nd year MBA students. Other top marketing speakers are planned to be part of the Aaker Lecture Series in the future.

Although the lecture is aimed primarily at the MBA Class of 2001, other members of the Haas community, including alumni, are welcome.

Aaker is the E.T. Grether Professor of Marketing and Public Policy Emeritus, as well as vice-chairman of Prophet Brand Strategies, a San Francisco consulting firm.

A recognized master of brand equity and brand strategy, Aaker was a winner of the 1996 Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He has published more than 90 articles and 11 books including several classics in the field: Managing Brand Equity (translated into seven languages); Developing Business Strategies (translated into five languages); and Building Strong Brands.

His most recent book, Brand Leadership (translated into 11 languages), was praised by management guru Tom Peters as "an original. This is 'it' in branding. Read it.or else."

One of the most quoted authors in marketing, David has won awards for the best article in the California Management Review and the Journal of Marketing. He has been an active consultant and speaker in the US, Europe, South America, and Japan.

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International leaders on the forefront of practicing business in Asia will converge from East and West at the Haas Asia Business Conference on Saturday, March 3rd, to discuss new opportunities in the Pacific Rim. Ta-Lin Hsu, chairman of Hambrecht & Quist - Asia Pacific (H&Q's Asian venture arm), and John S. Wadsworth, honorary chairman of Morgan Stanley Asia Pacific, Ltd., will be keynote speakers. Dean Laura Tyson will give the opening remarks.

Hsu and Wadsworth will address the changing state of capital markets and venture capital from an international perspective. They will share their thoughts on which sectors will be hot in timed to come, and the repercussions of recent shifts in the US economy.

The conference offers break-out panel discussions on Telecom & Wireless, Entrepreneurship, E-commerce, and Localization in the morning, and Capital Markets & Venture Capital, Biotech, and Manufacturing in the afternoon. Representatives from Sony, Creative Labs, and Kivera will demonstrate their latest products at an all-day product fair.

Panelists and company reps from Accenture, Angel Engineers, Ariba, Chengwei Ventures, Chevron, eBay, Ericsson, HQ Asia Pacific, Lam Research, Morgan Stanley, NEC, Toyota, TSMC and many others are eager to meet and network with Haas students. Students who are job hunting, should bring their resume for a resume book to be sent to sponsor firms and panelists after the event.

Tickets to the conference go on sale today, February 12, at www.haas-abc.org.

The HABC is the second in the Haas International Business Conference series, and the first that is student-run. According to organizer Jon Metzler, MBA 01, the student team wanted to combine all three planks of the Haas curriculum - Global Management, Management of Technology, and Entrepreneurship - under one roof. The theme of this year's conference is "Rising Asia: A New Chapter of Opportunity."

For updates or further information, check the web site at www.haas-abc.org
or contact info@haas-abc.org.

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Hal Varian, professor in the Haas Manufacturing and Information Technology Group and dean of the School of Information Management and Systems at UC Berkeley, was mentioned in the Feb. 19 issue of Forbes ASAP in an article titled "Tech Records Bigger Means Better - Usually."

Severin Borenstein, E.T. Grether Professor in Public Policy and Business Administration and director of the UC Energy Institute, was mentioned in the Los Angeles Times on Feb. 12. In the piece "California Contemplates a 32,000-Mile High-Wire Act," Borenstein said that both politics and money complicate energy decisions.

Borenstein was also quoted in the Feb. 12 issue of The Financial Times in the story "California Seeks Big Increase in Charges."

A special E-commerce report in The Wall Street Journal featured Hal Varian on Feb. 12. Varian commented on increasing Internet pricing.

The Wall Street Journal quoted David Teece, Mitsubishi Bank Professor of International Business and Finance and director of the Institute of Management, Innovation & Organization, on the front page of its Feb. 9 issue. Teece commented on the high electricity rates and the unplanned outages in the story "California Is Showing Surprise Resistance to Electricity Shock."

Borenstein was featured on the front page of The Wall Street Journal on Feb. 8 in the article "California Sheds Light on Regulation," which discussed two possible solutions for electricity regulation.

Borenstein was also quoted in the Feb. 8 San Jose Mercury News in "Lawmakers consider public risk as they weigh bailout utilities."

An op-ed authored by David Teece appeared in the editorial section of the San Jose Mercury News on Feb. 7. The piece was about the energy crisis and the lack of decision-making by legislators and deregulators.

Jennifer Chatman, Harold Furst Associate Professor of Management Philosophy and Values and chair of the Haas Organizational Behavior & Industrial Relations group, was interviewed on USC's Marketplace radio show regarding company layoffs on Feb. 2.

Abby Scott, director of MBA career services, was quoted in Fast Company's February issue. You can read the article, "Get Smart Part Two: Recruiting Report," at http://www.fastcompany.com/launch/launch_feature/mba_recruit.html.

Catherine Wolfram, assistant professor of economic analysis & policy, appeared on KPIX News on Jan. 28 in a segment on the California electricity crisis.

Wolfram also appeared on KQED's California Report commenting on the impact of energy price increases on low-income households.

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