Haas NewsWire

Haas NewsWire, February 14, 2005

Dean Lyons Sets Ambitious Strategic Goals and Directions for Haas School

Rich Lyons
Acting Dean Rich Lyons

Acting Dean Rich Lyons declared that the Haas School of Business is in "wonderful shape" and called upon the entire community to supply "some radically innovative thinking" to meet a series of ambitious goals he set forth at a State of the School address on Wednesday, February 9th.

He said one of his top priorities is to increase the amount of revenue for the school obtained through gift giving by alumni and other donors, and to increase fundraising awareness among the entire Haas community. He also listed three additional strategic directions, including enhancing career services for students, increasing the size of the faculty, and expanding the size of the Full-Time MBA Program in the future.

Lyons ' address may be viewed via streaming video on the Haas website at http://www.haas.berkeley.edu/haas/video_room/lyons.html. This is his first major public address to the entire Haas community since being named acting dean in December, when Dean Tom Campbell took an extended leave of absence to serve as California's chief budget officer.

Lyons proposed specific fundraising targets in introducing his "10-10-20" campaign. First, he said the school must annually raise $10 million of book value in new endowment in order to stay competitive with the world's best business schools. He noted that the Haas School's endowment of $125 million is smaller than other top schools, such as the $500 million endowment of the Stanford Graduate School of Business. "If we want to win not just against other public business schools such as Michigan and Virginia, but against the Stanfords and Whartons, we need to take this to a different level," he said.

Lyons will also seek to boost the annual giving rates of Haas undergraduate alumni from the current 6% to 10%, and the annual giving rates of Berkeley MBA alumni from 16% to 20% -- both over the next two years. "I want you to hold me to these numbers," he said.

The dean also noted that Haas is seeking major funding for a new, second building that will house both business and law school facilities in the parking lot south of the current Haas building. The building plans are part of a larger effort by the university to redesign the southeast section of the campus, including Memorial Stadium. (See the story at http://www.haas.berkeley.edu/groups/newspubs/haasnews/archives/hn020705.html#story.)

The other three strategic directions that Lyons said would be high priorities are:

+ Enhancing career services for Berkeley MBA students. As part of this effort, he said that the school would begin staffing a part-time account manager in New York City, who will promote Berkeley MBA students among finance and other east coast firms. While Lyons said the school's career services are already of high quality, he called for an external review to identify strengths as well as areas that could be further enhanced. He said undergraduate career services, now supplied by the central campus, might also be studied.

+ Increasing the size of the full-time, permanent faculty from about 70 now to 90, as called for by several recent external reviews of the school to meet the needs of its new and growing academic programs. He noted that 10 new faculty members have been hired over the past two years. He also called for more and better services for part-time faculty members, whom he said are "a huge asset" to the school.

+ Expanding the Full-time Berkeley MBA Program in future years as the program becomes financially self-sufficient and new space becomes available in a second building. A larger program would offer better economies of scale, and might help boost the school's reputation and rankings. He said the time frame for any future growth would be five to ten years or more.

Lyons also described what he considers three core values of the Haas School that help define its distinctive character. They include: 1) thought leadership, which he described as the "pioneering thinking and academic leadership" of the faculty; 2) the connection of theory and practice, which he called the "magic" in between theory and day-to-day business; and 3) a strong Haas community, which he said is created by the school's relatively small size and sense of closeness.

Lyons said Haas faculty members are also helping to differentiate Haas among the world's management scholars by taking leadership positions in four integrated research areas. They are: 1) behavioral decision theory; 2) strategy; 3) organizations; and 4) innovation. "These new research agendas cut across individual areas, such as marketing and organizational behavior," he said. "They don't have this silo feel to them."

Lyons began his talk with a long list of achievements and recent good news for the school.

The new dean, who has been a faculty member here since 1993 and is a 1982 graduate of Berkeley's undergraduate business program, concluded by noting, " Berkeley has given more to me than I have given to Berkeley. I know a lot of you in this room feel the same way."

Future Optometrists Get Business Edge from the Haas School

UC Berkeley optometry students are getting a leg up in basic business skills from Haas School faculty as part of a special program to prepare future optometrists to manage a private practice.

Workshops in the new Executive Eyecare Business Program, a new collaboration between the Haas School and the School of Optometry, began this semester. The program is aimed at sharpening the business skills of eye care professionals so that they will be better prepared to run their own private practices after graduation.

"There is an often unrecognized need for management skills in non-corporate environments," says Andy Shogan, associate dean for instruction at Haas. "Similar to our Management of Technology (MOT) collaboration with the College of Engineering and our concurrent degree programs with the School of Public Health and Boalt School of Law, this is an example of Haas leveraging its expertise to help another discipline interested in elevating the business savvy of its practitioners."

Nearly 100% of the third-year optometry students, plus a number of fourth-year students, are participating in the workshops, which consist of nine instruction modules delivered over 12 weeks. Each module features an instructor and an advising consultant, roles shared by faculty from Haas and the School of Optometry. Haas instructors include: Professors Jonathan Leonard on human resources management; Professor David Vogel on ethics; Assistant Professor Thomas Davidoff on microeconomics; and Lecturer David Robinson on marketing. Serving as advisers are: Professor Candace Yano on operations management; Assistant Professor Thomas Davidoff on personal finance; Visiting Associate Professor Godwin Wong on entrepreneurship; and Lecturers Rada Brooks on accounting/finance and Alan Ross on business law.

Classes are not for credit and are cost-free to the participating students, who must fit the additional coursework in with their existing studies. The School of Optometry is funding the program, with corporate support from Vision Service Plan, Alcon, and Vision West, Inc.

"While the primary thrust for any medical practitioner is giving top quality care to patients, this can only be sustained if a medical practice is also a going concern," says Dr. Robert DiMartino, associate professor of clinical optometry. "We already have a reputation as a leading optometry school, training people to be the best eyecare providers they can be. Now, we'd like to widen their options by giving them the tools to be medical providers who can also be successful in an entrepreneurial venture or as a partner in a private practice."

This program was initiated last summer by Dennis Levi, dean of the School of Optometry, and Haas School Dean Tom Campbell (on leave). The program was developed by Shogan and DiMartino.

MFE and MBA Students Connect with Finance Firms at Career Night

Haas Master's in Financial Engineering (MFE) and Berkeley MBA students have a great opportunity to meet with the heavy-hitters in finance at the MFE Finance Night on Thursday, February 17, at 5:30 p.m. at the Marines' Memorial Club in San Francisco.

Organized by Linda Kreitzman, director of the MFE program, the event brings over 20 firms together with students looking for jobs in finance. The event is building on the momentum of last fall, when MFE was able to place 100% of its internship-seeking students with top firms.

Attending firms include Fair Isaac, Redwood Trust, Barbary Coast, Nera Economic Consulting, Bechtel Enterprises, Baystar Capital Management, Greater Bay Bancorp, Franklin Advisers, Robert Half Management Resources, Barra, Thomson Financial (Vestek), Dodge & Cox, Axa, Pacific Gas & Electric Company, Quantal International, PMI Mortgage Insurance, Mellon Capital Management, Barclays Global Investors, Moody's KMV, Avera Global Partners, State Street Global Advisors, and The Aperio Group LLC.

For more information on the event, please contact Nebil Gali, MFE account manager, at ngali@haas.berkeley.edu or at 510-643-8191.

HaasWeek Resumes Publication This Week

HaasWeek, the student newspaper of the Haas School of Business, resumed publication today after a semester-long hiatus and will continue to be published regularly through the spring.

"Our plan is to publish the paper at least twice a month through May," says KJ Yoo, HaasWeek's new editor-in-chief. "We hope to re-establish both our advertising base and our readership in the Haas community."

Publication was ceased last fall due to difficulty finding volunteer staff, but Yoo has gathered a dedicated group of volunteers to work on the newspaper. More volunteers are welcome to join the efforts to keep the paper going. Contact Yoo at kyoo@haas.berkeley.edu for more information.

Students and Alumni to Build Connections at Annual Celebration in Silicon Valleyn

Haas graduate students and South Bay alumni will make new connections at the sixth annual Haas Alumni Network Celebration in Silicon Valley on Wednesday, February 23, 2005, from 6:00 p.m. to 8:00 p.m. at the Menlo Circus Club in Atherton.

To facilitate networking, alumni from a variety of business sectors, class years, and backgrounds will serve as industry experts, mingling and sharing insights with Haas students from the Berkeley MBA (Full-time, Evening & Weekend, and Berkeley-Columbia Executive), MFE, and Ph.D. programs. The event helps to bolster the school's presence in the valley while helping students develop a network to assist in job searches.

The evening of conversation, industry networking, and cocktails is sponsored by Siebel Systems and hosted by Steve Herrick, BS 60, and a member of the Haas School Advisory Board.

Tickets are $15 per person for alumni and guests and free for current Haas graduate students. Pre-registration is required at : http://www.acteva.com/go/haasalumni. For more information please contact Alumni Relations at alumni@haas.berkeley.edu or 510-642-7790.

Let the Bidding Begin: Attend the Challenge for Charity Auction, Saturday, February 26

Every year Berkeley MBA students face stiff competition in the MBA Challenge for Charity (C4C) as they try to volunteer more hours, organize more events, and raise more money for the Special Olympics than the MBA students from the five west coast business schools they are competing against.

Now is the time to get involved in the event that is the biggest money-maker for Challenge for Charity: the 22nd Annual Challenge for Charity Auction. This year's auction titled, "That 70s Auction" will take place February 26 from 7:00 p.m. to 11:00 p.m., at the Berkeley City Club (located at 2315 Durant Avenue).  Last year's auction brought in nearly $40,000 for the Special Olympics.

Items up for grabs at this year's auction include how to brew your own keg of beer; a rock climbing lesson; a cooking session with authentic Mexican food; and guitar lessons. Organizers are still looking to get more donations from faculty, students, and staff. Visit http://mbaa.haas.berkeley.edu/c4cauction/ to make a donation. The deadline for donations is February 18.

The MBA Challenge for Charity is a competition among six west coast business schools (Haas, Stanford, UCLA, UC Irvine, USC, and the University of Washington) to raise money and provide volunteer hours for the Special Olympics. For more information, visit http://groups.haas.berkeley.edu/c4c/index.htm.

Tickets for the auction will be sold in the Bank of America Forum over the next two weeks and at the door. For more information e-mail Rob Koerner at koerner@haas.berkeley.edu.

"Top 100" Venture Investor to Deliver Keynote Address at Asia Business Conference

Wu-Fu Chen, ranked by Forbes Magazine as one of the Top 100 Venture Investors in the US, will join the fifth annual Asia Business Conference as the keynote speaker on Saturday, February 26, at the Haas School of Business.

Chen is co-founder and vice president of engineering of Cascade Communications. He also co-founded and acted as chairman and CEO of Arris Networks (acquired by Cascade), Ardent (acquired by Cisco), and Shasta (acquired by Nortel). He previously served as vice president of technologies for Cisco Systems.

This year's conference will focus on the growing leadership role Asia plays in the global economy. Titled "Asia's Global Leadership: Catch IT if You Can," this year's conference features more than a dozen panelists with industry and regional expertise who will share their knowledge on biotech, wireless technologies, electronic gaming opportunities, venture capital investing, and corporate social responsibility. BizPark, an annual product exhibition, will feature hands-on demonstrations of cutting-edge technology, such as the latest Xbox and PS2 machine and games.

The conference is hosted by the Asia Business Conference Club in collaboration with the Management of Technology Program (MOT), the Clausen Center for International Business & Policy, and the Lester Center for Entrepreneurship & Innovation. For more information and to register, visit http://berkeleyabc.org/2005/index.htm.

Haas Venture Capital Team Advances to Nationals in April

A second-place showing in the February western regional finals of the Venture Capital Investment Competition (VCIC) has netted the Haas School's Epoch Ventures team a place in the VCIC Nationals, which will take place April 7 through 9 at the University of North Carolina's Kenan-Flagler Business School.

Epoch Ventures' team members include Manuel Rodriguez, MBA 05; Daniel Yoo, MBA 05; Camille Landis, MBA 05; Alex Jeffers, MBA 05; and Josh Scott, MBA 05.

At last week's western regional competition, the team faced Georgia Tech, UCLA, USC, Washington University, and San Diego State University to earn its chance to compete in the nationals for $2000 in prize money. The University of Texas placed first at the Western Regionals.

For the VCIC competition, student teams play the role of venture capitalists charged with evaluating investment opportunities and deciding where to place their money. The last time a Haas team made it to the VCIC National was in spring 2002.

Student News

Haas MBA Student Finished Second at 2005 MBA Poker Championship

Berkeley MBA student Alexander Taylor, MBA 06, turned $225 into over $4,000 by finishing in second place out of 113 at the No Limit Texas Hold'em main event of the 2005 MBA Poker Championship at Binion's Horseshoe Casino in Las Vegas on January 16.

The event, co-promoted by University of Chicago MBA student Brad Jones and Georgetown University MBA student Andrew Favorov, raised over $15,000 for the Alzheimer's Association. Taylor's Haas teammates included Daniel Nash, MBA 06, and Oliver Tse, MFE 04.

Haas in the News

Research by Andrew K. Rose, the Bernard T. Rocca Jr. Professor of International Trade, was featured in the Business Standard in an article titled, " TCA Srinivasa-Raghavan: Parties and golf, Yes. But exports?" on February 11. For full text: http://www.business-standard.com/common/storypage.php?storyflag=y&leftnm=lmnu5&leftindx=5&lselect=2&chklogin=N&autono=180450

David Levine, professor in the Economic Analysis and Policy Group and the Organizational Behavior and Industrial Relations Group, was interviewed on the Lehrer News Hour discussing the dismissal of Carly Fiorina from Hewlett-Packard on February 10.

The February 2005 Harvard Business Review features two Haas School faculty members, Henry Chesbrough and Peter Goodson.

+ Chesbrough , visiting assistant professor andexecutive director of the Center for Open Innovation, made a case for the study of management in the services sector or "services sciences" to become an academic discipline in its own right, which was featured as one of 20 HBR "Breakthrough Ideas for 2005." Chesbrough used the emergence of computer science as a legitimate field of study as a model in defining the criteria for achieving such status and illustrating how "services sciences" is ready to come into its own.

+ Goodson , a lecturer with the Haas Finance Group, served as an expert adviser for an HBR Case Commentary titled "Springboard to a Swan Dive." Goodson was one of four commentators offering opinion on whether or not a hypothetical high-tech CFO should join the board of a Fortune 500 company. From Goodson's perspective, board membership no longer ensures opportunity and, in fact, holds inherent risks and liabilities.

Cynthia Kroll, senior regional economist at the Fisher Center for Real Estate and Urban Economics, commented on the housing market in the San Francisco Chronicle in an article titled " Experts See No Housing Bubble: Economist Notes Predicted Price Cuts Haven't Happened" on February 10. For full text: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/10/BUGDRB8FS61.DTL

The Haas School of Business was mentioned in the Tri-Valley Herald in an article titled "Mixed Messages on New Stadium Plan" on February 10. The article referred to the campus building campaign that includes a new building for the Haas School. For full text: http://www.insidebayarea.com/trivalleyherald/localnews/ci_2558649

Peter Sealey, adjunct professor of marketing, was quoted in USA Today in an article titled "Podcasting: It's All Over the Dial" on February 8. Sealey commented on podcasting, audio blogs posted on the web for download to MP3 players. For full text: http://www.usatoday.com/life/lifestyle/2005-02-08-podcasting_x.htm

Jihong Sanderson, lecturer in the Management of Technology Program, was featured in the RFID Journal in an article titled "Understanding RFID Adoption in China" on February 7. Sanderson contributed to the article on understanding RFID (Radio Frequency Identification) and its potential in the Chinese market. For full text: http://www.rfidjournal.com/article/articleview/1391/1/128/

Sealey was quoted in the Pittsburgh Post-Gazette in an article titled "Armchair Ad Experts Size Up the Contenders of Advertising" on February 6. Sealey commented on the ads that aired during the Super Bowl. For full text: http://www.post-gazette.com/pg/05037/452463.stm

Michael Katz, the Edward J. and Mollie Arnold Professor of Business Administration, commented in the San Francisco Chronicle on February 6 in an article titled " Takeover Bandwagon Keeps Rolling: More Megadeals Seen as Firms Reap Benefits of Mergers." Katz commented on consolidation between businesses in the telecom sector. For full text: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/06/BUG7FB6ER31.DTL

Janet Yellen, Eugene E. and Catherine M. Trefethen Professor of Business Administration currently on leave as the San Francisco Federal Reserve President, was quoted in USA Today in an article titled " Fewer Americans Participating in Labor Force or Seeking Jobs" on February 6. For full text: http://www.usatoday.com/money/economy/employment/2005-02-06-jobs-usat_x.htm

Richard Lyons, acting dean, was quoted in the Tri-Valley Herald in an article titled " Cal Makes a Great Pass for Upgrades" on February 4. For full text: http://www.insidebayarea.com/trivalleyherald/ci_2551930

Sealey was quoted in The New York Times in an article titled "Clicks Add Up to Big Ad Dollars at Search Sites" on February 4. For full text, visit http://query.nytimes.com/gst/abstract.html?res=F60713F63B5F0C778CDDAB0894DD404482&incamp=archive:search (subscription required).

Hal Varian, professor in the Operations and Information Technology Management Group, was quoted in the February 2005 issue of Fast Company in an article titled "You Got Game Theory!" Varian commented on game theory and its role in the business market today. For full text: http://www.fastcompany.com/magazine/91/debunk.html

Jason Anderson, MBA 04, was featured in the East Bay Business Times in an article titled "Video Gaming Becomes Event Attraction" on January 28. Anderson was featured for his computer gaming company called Senet Entertainment Inc. For full text: http://www.bizjournals.com/eastbay/stories/2005/01/31/story6.html?page=1

Happening at Haas

Wednesday, February 16
4:00 p.m. to 6:00 p.m.
Arthur Andersen Auditorium
The student-run Corporate Social Responsibility speaker series invites the Haas community to hear former US Labor Secretary Robert Reich speak about multinational corporations and what, if any, are their responsibilities related to labor practices.
For more information, contact Marcy Scott Lynn at lynn@haas.berkeley.edu.

Jeff Hawkins, Founder, Redwood Neuroscience Institute on Intelligence
Wednesday, February 16
4:00 p.m. to 6:00 p.m.
Wells Fargo Room
Jeff Hawkins, the founder of Palm Computing and Handspring and architect of the Palm Pilot, Visor and Treo, today works at the crossroads of neurobiology and computational science, researching the biological basis of memory and cognition.

"Corporate Spinouts: An Emerging Source of New Venture Opportunity" featuring Glen Solomon, general partner, Partech International; George Hoyem, managing partner, Blueprint Ventures; and Farshid Arman, director of Venture Technology, Siemens Technology-to-Business Center.
Thursday, February 24
6:30 p.m. to 8:30 p.m.
Arthur Andersen Auditorium
For more information, visit http://entrepreneurship.berkeley.edu/feb05.asp.

" Asia's Global Leadership: Catch IT if You Can"
Saturday, February 26
9:00 a.m. to 5:00 p.m.
Haas School of Business
For more information, visit www.berkeleyabc.org.

"That 70s Auction"
Saturday, February 26
7:00 p.m. to 11:00 p.m.
The Berkeley City Club (located at 2315 Durant Avenue)
For more information, contact Rob Koerner at koerner@haas.berkeley.edu.

"Reflecting Forward"
Saturday, March 5
8:00 a.m. to 5:00 p.m.
Haas School of Business
For more information, visit http://www.wilconference.org/2004-5/.


"A New Look at Racial Profiling: Evidence from the Boston Police Department" by Kate Antonovics, University of California, San Diego
Wednesday, February 16
2:00 p.m. to 3:30 p.m.
For more information, visit http://faculty.haas.berkeley.edu/marko/EAPSeminar2005.htm.

Ph.D. candidates Vinit Desai, Nydia MacGregor, and Michael Haselhuhn, Haas School
Wednesday, February 16
4:00 p.m. to 5:30 p.m.
For more information, contact, Deborah Houy at houy@haas.berkeley.edu.

"Do Enhancements to Loyalty Programs Affect Demand? The Impact of International Frequent Flyer Program Partnerships on Domestic Airline Demand" by Mara Lederman, University of Toronto
Thursday, February 17
4:00 p.m. to 6:00 p.m.
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

"Networks and Knowledge Transfer: The Transfer Problem is Revisited" by Ray Reagans, Columbia University
Thursday, February 17
4:00 p.m. to 5:30 p.m.
For more information, contact Deborah Houy at houy@haas.berkeley.edu.

Eduardo Schwartz, University of California, Los Angeles
Thursday, February 17
4:10 p.m. to 5:40 p.m.
For more information, contact June Wong at june@haas.berkeley.edu.

Mark D'Esposito, University of California, Berkeley, Psychology Department
Friday, February 18
4:00 p.m. to 5:30 p.m.
For more information, contact Laura Gardner at Lgardner@haas.berkeley.edu.

"Stacking the Deck: Idling and Reactivation of Capacity in Offshore Drilling" by Ken Corts, University of Toronto
Wednesday, February 23
2:00 p.m. to 3:30 p.m.
For more information, visit http://faculty.haas.berkeley.edu/marko/EAPSeminar2005.htm.

Mike Hannan, Stanford University
Wednesday, February 23
4:00 p.m. to 5:30 p.m.
For more information contact, Deborah Houy at houy@haas.berkeley.edu.

Tan Wang, University of British Columbia
Thursday, February 24
4:10 p.m. to 5:40 p.m.
For more information, contact June Wong at june@haas.berkeley.edu.

Abhijit Banerjee, Massachusetts Institute of Technology
Thursday, February 24
4:00 p.m. to 6:00 p.m.
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

Alumni Events

US-Russia Technology Symposium
Wednesday, February 16
5:30 p.m. to 8:30 p.m.
Russian Consulate, 2790 Green Street, San Francisco
Cost: $30/person
Featuring a special presentation by Pitch Johnson, Founding Partner of Asset Management, a leading venture capital firm in Silicon Valley. All presentations will be in English. For more information and to register, visit www.clumba.com/news.asp?ob_no=3961.

Harvard Alumni Club presents "In the Boardroom—Who runs the Board?"
Thursday, February 17
5:30 p.m. to 8:30 p.m.
Register online at www.hbsanc.org.
In an intimate and interactive event, the speaker will provide insights in to the recent thinking and practice of the corporate governance structure and trends. The separation of the Chairman and CEO roles and alternative structures are debated by regulators, and CEO roles and alternative structures are debated by regulators, investors, executives and other interested parties. For more information, e-mail Chris Hrut at chrut@comcast.net.

Sixth Annual Haas Alumni Network Celebration in Silicon Valley
Wednesday, February 23
6:00 p.m. to 8:00 p.m.
Menlo Circus Club, 190 Park Lane, Atherton
Register online at www.acteva.com/go/haasalumni.
Cost: $15/person for alumni and guests, free for students.
For more information, contact Haas Alumni Relations at alumni@haas.berkeley.edu.

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