Haas NewsWire

Haas NewsWire, February 28, 2005

Measuring Impact of Corporate Social Responsibility to be Addressed April 8-9


The debate over the value of corporate social responsibility to a business's bottom line will get a boost when leading researchers and practitioners present their findings on how to measure and account for CSR efforts at the upcoming "Measuring and Reporting Social, Environmental, and Financial Performance" conference on April 8 and 9, 2005, at the Haas School.

For this event, the Haas School's Center for Responsible Business (CRB) has teamed up with London Business School, Boston University School of Management, and the Aspen Institute to collaboratively host the conference. Sponsors include the William and Flora Hewlett Foundation and Gap Inc.
"The research focus of this conference addresses one of the most critical and deeply debated topics in the area of corporate social responsibility -- defining the non-financial performance metrics and measuring the impact of CSR," says Kellie McElhaney, executive director and adjunct assistant professor at the Center for Responsible Business. "We have brought together some of the leading researchers in the field, both academics and practitioners, who will connect their research and theoretical findings and real-world practice to find applicable solutions."

The conference features two keynote speakers: John Elkington and Gavin Power. Elkington is the co-founder of SustainAbility and one of the world's leading authorities on sustainable development and on "triple bottom line" business strategy. He has authored or co-authored 16 books and some 40 published reports, including his latest book, "The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation" (Capstone/Wiley 2001).

Power serves as the senior advisor at the United Nations Global Compact, working in the Executive Office of the Secretary-General. In this capacity, Power leads financial-markets initiatives for the Global Compact program, which today includes more than 1,800 companies operating in 70 countries.

Tickets to the conference are $175 for academics (faculty, students, and staff) and $400 for practitioners. For more information, visit the conference web site at http://haas.berkeley.edu/responsiblebusiness/conference/index.htm.

Berkeley MBA Student Teams Up with Clausen Center to Raise Funds to Rebuild Sri Lanka

Sri Lankan victims of the December tsunami disaster are the benefactors of the initiative of Berkeley MBA student Anne Marie Edwards, MBA 05, whose resourcefulness now facilitates the fundraising efforts of the Sri Lankan relief organization Sewalanka that is helping local residents rebuild their lives.

"Local NGOs are really important to relief work," says Edwards . "While large scale donors like the World Bank fund bridges and hospitals, smaller, local organizations, like Sewalanka, fund micro-enterprises and micro-projects to help individuals rebuild their businesses and return to normal life. They can help restock a store or buy a fishing boat or provide school uniforms for children with a relatively small amount of funding."

To help Sewalanka, which supports economically and environmentally sustainable enterprises in Sri Lanka, Edwards engaged the help of Sebastian Teunissen, executive director of the Haas School's Clausen Center for International Business & Policy. Teunissen worked out a deal with online events organizer Acteva to arrange for online credit card donations to Sewalanka at no cost to the organization.

Edwards became involved with Sewalanka last fall when she teamed up with classmates Sam Keniger and Cynthia Fong, both MBA 05, to create a five-year business plan for the organization as part of an independent study project at Haas.

In late December, Edwards was en route to Sri Lanka to discuss implementing the students' plan with Sewalanka's staff when the tsunami hit the region. Instead of arriving to attend a week of meetings, she arrived in the Galle District on the devastated southern coast. She immediately went to work, logging about 20 hours a day helping to distribute water and food, install temporary toilets, and set up tents.

When it was time to return to school, Edwards thought of another way she could continue to help. Sewalanka urgently needed to find a more effective way to collect donations to facilitate tsunami victims' return to their normal routines.

"In the past, contributions to Sewalanka from the United States could be made only through a wire transfer or by sending a check through the mail," says Teunissen. "The new arrangement with Acteva enables quick and easy donations via credit card."

The web site for donating to Sewalanka is www.acteva.com/go/slf. To learn more about Sewalanka go to http://www.sewalanka.org/index.htm.

Lester Center to Honor Silicon Valley's Dick Kramlich for Lifetime Achievement, March 31

C. Richard Kramlich, one of Silicon Valley's early venture capitalists, will be presented with the Lifetime Achievement Award by the Haas School's Lester Center for Entrepreneurship & Innovation at a special Berkeley Entrepreneurs Forum on March 31, 2005.

Kramlich is the co-founder and general partner of New Enterprise Associates (NEA), one of Silicon Valley's premier venture capital firms. "Over the past 30 years, he has become known as an exceptional investor, exemplary leader in the entrepreneurship community, and ardent champion of the venture capital community's interests," says Jerome Engel, executive director of the Lester Center. "NEA was instrumental in creating the template upon which the modern venture economy is based."

The passion for business hit early for Dick Kramlich. At 13, while most of his friends were busy just being kids, Kramlich was persuading his mother to house half a train car's worth of light bulbs -- the minimum order he could get -- in the family basement. The young teenager transported his wares door to door in a little wagon, eventually selling every one. "They were priced competitively," he says dryly.

At the same time, Kramlich has built a reputation as a down-to-earth, informal guy whose skill for picking partners and deals wisely, has led to the success of NEA, which he helped to create in 1978. Of the 500 companies NEA has invested in, 149 have gone public, including 3Com, Silicon Graphics, Juniper Networks, and Ascend Technology. The fund has invested approximately $5 billion in early-stage technology and life sciences companies, and has earned an average annual rate of return on capital of 27 percent.

A mentor to many emerging entrepreneurs and one of Silicon Valley's financial architects, Kramlich has helped hone venture capitalism as a field and has served as a pillar of the entire entrepreneurship economy. He has also worked on many campaigns for the National Venture Capital Association, for which he has served as president and chairman.

Previous winners of the Lester Center's Lifetime Achievement Award include Dr. Alejandro Zaffaroni (1998), Arthur Rock (1999), Dr. Gordon E. Moore (2000), William R. Hambrecht (2001), Dr. Edward E. Penhoet (2002), Ralph Landau (2003), and Sanford R. Robertson (2004).

This special event starts at 6:30 p.m. with a networking session in the school's Bank of America Forum; the program will proceed at 7:00 p.m. in the Arthur Andersen Auditorium. To register, go to http://entrepreneurship.berkeley.edu/Reg&Park.asp. Haas faculty, staff, and students may attend at a special rate; contact the Lester Center at 510-642-4255 or at lester@haas.berkeley.edu for more information.

UC Berkeley Economists to Examine Social Security Reform, March 11

Four UC Berkeley economics professors, including Nobel Laureate Daniel McFadden, will discuss the merits of current proposals to reform the Social Security system in a free symposium that is open to the public on Friday, March 11, from 3:00 p.m. to 5:00 p.m. in Arthur Andersen Auditorium at the Haas School.

The panelists, who will take written questions from the audience, include:

+ Moderator Richard Gilbert, chair of UC Berkeley's economics department;

+ Alan J. Auerbach, professor of economics and law, director of UC Berkeley's Burch Center on Tax Policy and Public Finance, and former deputy chief of staff for the US Joint Committee on Taxation;

+ Ronald Lee, professor of economics and demography, director of UC Berkeley's Center for the Demography and Economics of Aging, and member of the National Advisory Council on Aging;

+ Daniel McFadden, E. Morris Cox Professor of Economics, 2000 Nobel Laureate in Economics, and 2005 president of the American Economic Association.

This event is being co-sponsored by UC Berkeley's Department of Economics and the campus's retirement center. Seats are available on a first-come, first-served basis. For more information on the symposium, call the UC Berkeley Retirement Center at 510-642-5461.

UC Berkeley Conference on Housing Addresses Urban Challenges, March 11

San Francisco Mayor Gavin Newsom, who has declared his absolute commitment to "ending homelessness as we know it in San Francisco," will deliver the keynote address at "Housing and Cities: Mastering New Challenges," the sixth annual Berkeley Conference on Housing and Urban Policy, to be held on Friday, March 11, from 9:00 a.m. to 2:30 p.m. in Arthur Andersen Auditorium.

The conference attracts an annual audience of more than 350 housing and community development professionals, government officials, advocates, faculty, and students. This annual conference honors the memory of Don Terner, the late UC Berkeley faculty member who was the founding president of the Bridge Housing Corporation and a pioneering advocate and builder of affordable housing.

The Berkeley Program on Housing and Urban Policy organizes this annual conference and draws institutional support from the Haas School of Business. The program is administered by Berkeley's Institute for Business and Economic Research (IBER) and associated with the Fisher Center for Real Estate and Urban Economics. Heading the program are director John Quigley, I. Donald Terner Distinguished Professorship in Affordable Housing and Urban Policy, and executive director Larry Rosenthal, lecturer at the Goldman School of Public Policy.

For more information and to register, visit http://urbanpolicy.berkeley.edu/2005conference.htm.

Spring MOT Lectures Focus on New Opportunities in Technology

Speakers with insights gleaned from history, venture capital, consulting, and more will delve into new opportunities in technology as part of the spring Management of Technology (MOT) lecture series, titled, "Innovation at the Crossroads."

"This semester's line-up of MOT speakers is extraordinary for their range of experience and understanding of the big picture in global technology business," says Andrew Isaacs, MOT executive director and adjunct professor. The spring series launched on February 16 with a presentation by Jeff Hawkins, founder of Palm Computing and Handspring, who founded the Redwood Neuroscience Institute in 2002.

All lectures take place in the Wells Fargo Room at the Haas School of Business, from 4:00 p.m. to 5:30 p.m., with a reception to follow.

March 2: Sir Harold Evans, author of They Made Am erica , will bring historical perspective to a review of two centuries of innovation.

April 6: Kevin Fong, managing director of Mayfield, will address the new technology investment environment.

April 13: Geoffrey Moore, founder of The Chasm Group and author of Inside the Tornado, will discuss the business of technology.

April 27: Michael Marks, CEO of Flextronics, will speak about global manufacturing.

May 4: Will Swope, corporate vice president of Intel and director of Intel's Software and Solutions Group, will explore innovation in technology business.

Admission to the lectures is free to UC Berkeley students, staff, and faculty. For more information, visit http://mot.berkeley.edu. The Management of Technology Program is a joint program between the Haas School, the College of Engineering, and the School of Information Management and Systems.

Women in Leadership Conference Sells Out for the Sixth Year in a Row

J More than 400 students, alumni, and professionals snapped up tickets to the ninth annual Women in Leadership Conference this year, causing the event to sell out weeks before it is scheduled to take place.

Attendees will gather to network and discuss professional opportunities at the all-day conference on March 5 at the Haas School of Business. Keynote speakers at the event include Sheryl O'Loughlin, CEO of Clif Bar, Inc., and Barbara Desoer, MBA 77, Chief Technology, Service & Fulfillment Executive for Bank of America.

Conference sponsors include Bank of America, Ford, and the Guidant Foundation. For more information about the conference, visit http://www.wilconference.org/2004-5.

Corporate Leaders Join Haas School Advisory Board

Two new members have joined the Haas School Advisory Board: Shantanu Narayen, MBA 93, who was recently appointed president and chief operating officer of Adobe Systems Inc.; and Jack Russi, BS 82, vice chairman and regional managing partner of Deloitte & Touche LLP.

Haas School Advisory Board members advise and support the dean in his efforts to attain the highest level of quality in research, education, and outreach at the Haas School. The current chair of the Advisory Board is Howard Lester, chairman of Williams-Sonoma, Inc. The full membership roster of the board is available at: http://haas.berkeley.edu/news/advisoryboard.htm.

Staff News

Joshua Dullaghan to Provide Reception and Advising Assistance to Undergraduate Program

Joshua Dullaghan joined the Undergraduate Program office on February 14 as an administrative assistant/receptionist, contributing to general administration and undergraduate advising. Previously, Dullaghan worked as an assistant to the dean of students at UC San Diego's John Muir College and as assistant to the director of Medicare marketing at Blue Shield of California. He holds a BA in theatre from UC San Diego and hopes to participate in the Bay Area performing arts scene when not cooking or turbo kick-boxing.

e-mail: Joshua@haas.berkeley.edu
phone: 510-642-1421
office: S450

Yvette Koth to Direct Marketing for Center for Executive Development

On January 25, Yvette Koth began work as director of marketing for the Center for Executive Development (CED). Koth develops and implements the strategic marketing plan for CED and works closely with the CED sales/program management team, as well with the Haas Marketing and Communications Office. Previously Koth worked as national allocation manager for LegalMatch; as a lead generation manager for Mindjet Inc.; and as a senior media planner with Just Media Ltd. She holds an MA in theatre arts from San Jose State University and an undergraduate degree in media management, applied communication research, and philosophy from a German college. Koth is an avid equestrian and reader, with an interest in ecological economics.

e-mail: koth@haas.berkeley.edu
phone: 510-643-5502
office: S460

Laquel Wright Joins Full-time MBA Admissions

Laquel Wright joined the Full-time MBA Program staff as an admissions specialist on February 14. Wright assists would-be MBA students with the application process and financial aid matters, and provides support on web site and database maintenance, as well as advising and recruiting. She comes to Haas from the UC Berkeley Office of Human Resources and holds a BS in managerial economics from UC Davis. Wright enjoys exploring the Bay Area and the world at large, and photographing her experiences.

e-mail: laquel@haas.berkeley.edu
phone: 510-642-9198
office: S420

Haas in the News

Kellie McElhaney, adjunct assistant professor and executive director of the Center for Responsible Business, was interviewed for the Executive Dialogue feature, which is published on Economist.com. The interview was about corporate social responsibility and companies' approaches to it. The interview will be made available in the next month on the Economist's web site at http://www.economist.com/business/globalexecutive/dialogue.

Henry Chesbrough, executive director of the Center for Open Innovation, was quoted in the March edition of Technology Review in an article titled " Microsoft: Getting from R to D." Chesbrough commented on Microsoft's Advanced Technology Center and the potential problems the organization might face in its research field. For full text: http://www.technologyreview.com/articles/05/03/issue/brief_microsoft.asp?p=1.

Rich Wong, associate director of career services, was quoted in Investor's Business Daily on February 24, in an article titled "Tech Industry Recruiting more MBA graduates." For full text: http://www.investors.com/breakingnews.asp?journalid=26118323&brk=1

The Haas School of Business was mentioned in the Alameda Times-Star in an article titled "Berkeley Sues Cal Over Long-Range Plan" on February 24. For full text: http://www.insidebayarea.com/timesstar/localnews/ci_2583401

Peter Sealey, adjunct professor, was quoted in the New York Times in an article titled "Disney's Next Hero: A Lion King of Kings" on February 23. For full text: http://www.nytimes.com/2005/02/20/movies/20kehr.html?ex=1109566800&en=e6ead6093650dba9&ei=5070

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was mentioned in the Press-Enterprise in an article titled "GE Makes $500 Million Inland Power Play" on February 22. For full text: http://www.pe.com/localnews/inland/stories/PE_News_Local_powerplant22.ed09.html

Michael T. Dance, executive director of the Center for Financial Reporting and Management, was mentioned in the San Francisco Chronicle in an article titled "People in Business" on February 21. For full text: http://www.technologyreview.com/articles/05/03/issue/brief_microsoft.asp?p=1

Borenstein was interviewed on Channel 5 News in a segment titled "Gas Prices Could Shoot Up This Summer" on February 21. For full text: http://www2.cbs5.com/topstories/local_story_052182945.html

Cynthia Kroll, senior regional economist for the Fisher Center for Real Estate and Urban Economics, was interviewed on KQED FM's Forum by Michael Kransny on February 17. Kroll discussed the local housing market and home prices. For full interview: http://www.kqed.org/epArchive/R502170900

Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor of Business Administration, currently on leave as the San Francisco Federal Reserve President, was featured in MarketWatch in an article titled "Yellen Upbeat on Productivity" on February 11. For full text: http://cbs.marketwatch.com/news/story.asp?guid=%7B9F6EFB6D-511C-40A2-A11A-3DABB33571C5%7D&siteid=google&dist=google

Sealey was quoted in the Sacramento Bee in an article titled "Wal-Mart Has Some City Fans" on February 20.

The Haas School of Business was mentioned in Interior Design, in an article titled "Dean of the D-School" in its February edition. A course offered at the business school called "New Product Development: Design Theory and Methods" was praised. For full text: http://www.interiordesign.net/id_article/CA505226/id?stt=000&text=alisa+carroll

Alumnus Thomas Wright, Ph.D. 84, was quoted in Time Magazine on January 17 in an article titled, "Thank God It's Monday." Wright commented on the importance of employee well-being.

Happening at Haas

"Two Centuries of Innovation" by Sir Harold Evans, publisher, editor, and author
Wednesday, March 2
4:00 p.m. to 6:00 p.m.
Wells Fargo Room
Harold Evans is a world-renowned author and editor on the subject of innovation, technology and business. His acclaimed documentary "They Made America," on innovation in America, aired on PBS in November, 2004.

"Reflecting Forward"
Saturday, March 5
8:00 a.m. to 5:00 p.m.
Haas School of Business
For more information, visit http://www.wilconference.org/2004-5/.

"Housing and Cities: Mastering New Challenges"
Friday, March 11
9:00 a.m. to 2:30 p.m.
Arthur Andersen Auditorium
For more information and to register, visit http://urbanpolicy.berkeley.edu/2005conference.htm.

Friday, March 11
3:00 p.m. to 5:00 p.m.
Arthur Andersen Auditorium
A panel on the proposed changes to the Social Security system moderated by Richard Gilbert, chair of UC Berkeley's economics department, and featuring Alan J. Auerbach, professor of economics and law, Ronald Lee, professor of economics and demography, and Daniel McFadden, E. Morris Cox Professor of Economics and 2000 Nobel Laureate in Economics.
For more information on the symposium, call the UC Berkeley Retirement Center at 642-5461.


"Governance and CEP Turnover: Do Something or Do the Right Thing?" by Ray Fisman, Columbia University
Thursday, March 3
4:00 p.m. to 6:00 p.m.
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

"The Political Economy of Dominant Investors" by Enrico Perotti, Universiteit van Amsterdam
Thursday, March 3
4:10 p.m. to 5:40 p.m.
For more information, contact June Wong at june@haas.berkeley.edu.

Dmitri Kuksov, Washington University
Friday, March 4
4:00 p.m. to 5:30 p.m.
For more information, contact Laura Gardner at Lgardner@haas.berkeley.edu.

"Pay and Police Effectiveness," by Alex Mas, Haas School of Business
Wednesday, March 9
2:00 p.m. to 3:30 p.m.
For more information, visit http://faculty.haas.berkeley.edu/marko/EAPSeminar2005.htm.

"Piracy on the High C's: Music Downloading, Sale Displacement, and Social Welfare in a Sample of College Students" by Joel Waldfogel, University of Pennsylvania
Thursday, March 10
4:00 p.m. to 6:00 p.m.
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

Stephen Ross, Massachusetts Institute of Technology
Thursday, March 10
4:10 p.m. to 5:40 p.m.
For more information, contact June Wong at june@haas.berkeley.edu.

Grainne Fitzsimons, Stanford University
Friday, March 11
4:00 p.m. to 5:30 p.m.
For more information, contact Laura Gardner at Lgardner@haas.berkeley.edu.

Alumni Events

"The American Economy in the 21st Century: Where Are We Going?" by Dr. Paul Tiffany
Wednesday, March 2
12:00 p.m. to 1:30 p.m.
Milwaukee Athletic Club, 758 N. Broadway, Milwaukee
RSVP to Rosemarie, (414) 256-2309
Dr. Tiffany is an Adjunct Professor at both the Wharton School at the University of Pennsylvania and the Haas School of Business at the University of California, Berkeley.

"US Economic Outlook" by Janet Yellen, President and CEO, Federal Reserve Bank
Wednesday, March 2
5:00 p.m. to 7:00 p.m.
Park Hyatt San Francisco
Cost: $35/person. Register at www.law.berkeley.edu/alumni/register.

Sempai Seminar – "How to Watch and Enjoy Japanese Traditional Dancing"
Thursday, March 3
6:30 p.m. to 9:00 p.m.
Tennouzu Central Tower, Tokyo
Cost: 2,500 ¥/person
The speaker and performer is Mrs. Hatsusino Fujima, a Japanese traditional dancer in the Fujima Style. She has given numerous performances at various theaters. For this special occasion, she will give a talk on Japanese traditional dancing vis-a-vis Japanese, and how to watch and enjoy traditional dancing, even for children and beginners. For more information and to register, contact Ms. Maeda at Stanford@blue.ocn.ne.jp.

"Leveraging Technology to Build a New Entertainment Brand" by Gregg Spiridellis
Wednesday, March 9
6:30 p.m. to 8:30 p.m.
Piper Rudnick, LLC, 1261 Avenue of the Americas, 29th Floor, New York
Cost: $30 for members, $50 for non-members
Gregg Spiridellis co-founded JibJab Media Inc. with his brother Evan in 1999 to create and distribute original entertainment to a worldwide audience using the Internet. Since then, he has developed a reputation as a pioneer in digital entertainment, leveraging new technologies to produce innovative and compelling JibJab branded content to a worldwide audience.

The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to haasnews@haas.berkeley.edu .

Archived issues of Haas NewsWire are available online at

To subscribe to Haas NewsWire, address e-mail to majordomo@haas.berkeley.edu ; in the body of the message type "subscribe haasnewswire" in the first line, and "end" in the second line. To unsubscribe to HNW, type "unsubscribe haasnewswire" in the first line, and "end" in the second line.