Haas NewsWire

Haas NewsWire, March 17, 2003

**Due to the spring recess, the next Haas NewsWire will be published on March 31.**


Professor David Aaker to Give Building Brands Lecture on March 19
A Commitment to Entrepreneurship: Lester Fellows Mentor Haas Students
Honesty Counts: Decision to Reject Dishonest MBA Applicants makes Nationwide Headlines
Information Kiosks Provide Convenient Guide to Haas School
Undergraduate Students Pitch Their Proposals at E-Business Finals on March 18
Mot Series Spans Technology, Business, Biotech, and Engineering
Haas in the News
Happening at Haas

Haas NewsWire Archive
Contact Haas NewsWire



All Haas School students -- MBA, undergraduate, MFE, and Ph.D. -- have the opportunity to learn about building brands from one of the world's leading authorities on the subject, Haas School Marketing Professor Emeritus David Aaker, at a special lecture on Wednesday, March 19, at 5:00 p.m. in the Wells Fargo Room.

The lecture, entitled "Brand Building," is part of the David Aaker Distinguished Lecture Series in Marketing, which was launched in spring 2001. Seating will be on a first-come, first-served basis.

An internationally recognized authority of brand equity and brand strategy, Aaker has published more than 90 articles and 11 books including several classics in the field: Managing Brand Equity (translated into seven languages); Developing Business Strategies (translated into five languages); and Building Strong Brands. Aaker is the E.T. Grether Professor of Marketing and Public Policy Emeritus. He now serves as vice-chairman of Prophet Brand Strategies, a San Francisco consulting firm founded by two of Aaker's former students, Scott Galloway and Ian Chaplin, both from the MBA class of 1992.

For more information on this event, contact Sarah Benson at benson@haas.berkeley.edu.

[top of page]


Berkeley MBA students have special access to two prominent entrepreneurs this year, thanks to the Lester Center Fellows Program, which brings business people with longstanding ties to the Haas School to campus to share their business acumen with student entrepreneurs.

Kevin Brown, Inktomi co-founder, and Jim Hornthal, founder of Preview Travel, which he sold to Travelocity, are the Lester Center for Innovation & Entrepreneurship's "Fellows in Entrepreneurship" for 2003.

"Working with Berkeley MBAs, especially the entrepreneurs, is always energizing," says Brown. "These people generate innovation and success, regardless of the business environment."

The Lester Fellows program supports the involvement of entrepreneurial leaders in the varied activities of the Haas School. Fellows are successful Bay Area company founders and venture capitalists who have been closely affiliated with the center for at least one year and serve as mentors to Berkeley MBA students.

Fellows are chosen not only for their entrepreneurial track record, but for their enduring commitment of time and energy to the Haas School. Hornthal has been a guest lecturer at Haas for 10 years and has been leading entrepreneurial ventures for 20 years. Brown, a Berkeley MBA graduate from 1996 who co-founded Inktomi while still an MBA candidate, has stayed connected to the school and involved in the Lester Center.

"Kevin and Jim are making significant contributions to our entrepreneurship program by volunteering their time and skills to mentor our great students," says Jerry Engel, executive director of the Lester Center.

One of the most visible roles for the fellows is the 30-minute consultation sessions, with each of the sessions coordinated by the Lester Center. When these sessions are announced, entrepreneurial students scramble to secure one of the coveted slots.

Past fellows have included such notables as Steve Domenic, managing partner of Sevin-Rosen Funds and Jerry Fiddler, co-founder and chairman of Wind River Systems.

The Lester Fellows are sponsored by the Lester Center for Innovation & Entrepreneurship at the Haas School of Business. For more information, visit http://entrepreneurship.berkeley.edu.

[top of page]


The full-time Berkeley MBA program made headlines across the nation this past week for rejecting five applicants slated for admission because they had lied on their applications.

The rejections followed a new policy, instituted at the start of this year's admissions cycle, to conduct background checks on all applicants the full-time MBA Admissions Office plans to admit. The admissions office in February turned away five applicants who would have been admitted, out of a first-round pool of 100, for lying on their applications.

One of the rejected applicants had made up a series of job promotions and submitted a recommendation that was supposedly written by a former supervisor but in reality had been composed by an assistant. Others fudged how long they had been out of work.

"The sad part is that all five applicants would have been accepted to the program had they told the truth," said Jett Pihakis, co-director for full-time MBA admissions. "We want to make sure that the individuals we admit are who they say they are."

The full-time MBA program has conducted spot checks on about 10% of its pool of admitted applicants for years. The widespread corporate scandals of the previous year led the office to change its policy to check on all admits.

The story unfolded in a media blitz at the end of last week. It broke in Business Week Online on Wednesday, March 12, and was picked up by the Daily Californian, UC Berkeley's student newspaper, the next day. AP subsequently ran a wire story, which was picked up by The New York Times, by CNN, and by newspapers around the country. The Los Angeles Times, KCBS Radio, KTVU Channel 2 News, and ABC Channel 5 News ran their own news reports.

The Haas School is not the only business school doing full background checks. The University of Pennsylvania's Wharton School requires admitted applicants to pay a $35 fee to pay for an outside firm to audit their applications.

[top of page]


Two new Haas School information kiosks went live today to give visitors, students, faculty, and staff access to event information and floor plans of the Haas School buildings.

The new kiosks were made possible thanks to a generous gift from UC Berkeley alumni and the hard work of Haas School staff members.

The kiosks, a stand-alone model located in the Bank of America Forum and a wall-mounted model in the fourth floor entrance of the student services building, provide touch-screen access to maps of the Haas School, with location details and a daily event calendar. The kiosk in the Bank of America Forum uses the school's wireless network.

The kiosk project was supported by a donation from the founders of Timbre Technologies, the 1999 winner of the UC Berkeley Business Plan Competition. Timbre Technologies, which sold for $138 million in March of 2001 to Tokyo Electron Limited, was founded by Nick Sturiale, MBA 00, who served as founding CEO, two UC Berkeley engineering Ph.D.s, Nickhil Jakatdar, Ph.D. 2000, and Xinhui Niu, Ph.D. 1999, and Junwei Bao, MS 00 (electrical engineering).

Lezlie Vincent of the Haas Web Team developed the web-based images of the calendar and the maps, and Forrest Smalley of Haas Computing Services developed programming for the kiosk interfaces. Other project participants included Mike Pivonka, Jessie Paraiso, Kristina Vera, and Debra Goldentyer.

[top of page]


Four teams of UC Berkeley students will go head to head on Tuesday night to present the best solution for Cisco System's cable business unit in the fourth annual E-Business Case Competition at the Haas School.

Sponsored by the Haas undergraduate program, Cisco Systems, Deloitte Consulting, the Schlinger Family Foundation, Alpha Kappa Psi, and Delta Sigma Pi, the final presentations of the competition take place Tuesday, March 18 at 5:30 p.m. in the Arthur Andersen Auditorium. The event is free and open to the public. A reception will follow the final presentations.

For more information on the competition, visit http://haas.berkeley.edu/Undergrad/casecomp.html

[top of page]


Next month marks the start of the spring 2003 Management of Technology lecture series, which brings high-tech luminaries to the Haas School to share their vision on topics from security management to biotechnology to venture capital investing.

The MOT Lecture Series, begun in 2000, has grown to attract 100 to 150 attendees. The events are open to the Berkeley community.

"It has been a great addition to the MOT Program to hold these seminars each semester, bringing technology business leaders to the Haas School for lectures open to the Berkeley community," commented Andrew Isaacs, executive director of the MOT Program.

The topics covered in the series have evolved with the changing landscape of high-tech business. "We adjust the focus of the series each semester to stay abreast of developments in high tech, and we also maintain a high level of continuity in the most basic fields of technology, especially software and semiconductors," says Isaacs.

All lectures take place on Wednesdays from 4:00 p.m. to 6:00 p.m. in the Wells Fargo Room at Haas.

Wednesday, April 2: "Technology and Design in Silicon Valley" with Alan Cooper, founder of Cooper Interactive Design

Wednesday, April 9: "Challenges in Biotechnology" with Keith Grossman, CEO of Thoratec Corporation

Wednesday, April 16: "Technology, Entrepreneurship, and Investment" with Guy Kawasaki, chairman of Garage Technology Ventures

Wednesday, April 23: "Defense and Security Management " with Douglas Brook, dean of the Naval Postgraduate School

Wednesday, April 30: "Silicon Valley's New Investment Environment" with Todd Brooks, general partner at Mayfield Fund

Wednesday, May 7: "Technology, Turmoil, and Opportunity" with Geoffrey Moore, founder of The Chasm Group

For a complete schedule visit http://mot.berkeley.edu/lecture/SP2003.html.

[top of page]


Jett Pihakis, director of domestic admissions in the full-time MBA program, commented on what MBA applicants need to do to get accepted in Business Week on March 17 in the article, "What B-Schools Want Now." Read the full article at: http://www.businessweek.com/magazine/content/03_11/b3824108_mz025.htm.

Bob Lutz, BS 61, was featured in Business Week on March 17 in the article, "An 'American BMW'? Don't Hold Your Breath." Lutz plans to revamp Pontiac and make it into "an affordable, American BMW."

Jett Pihakis commented on the Haas School's decision to reject five MBA applicants because they were dishonest in their applications in the following news sources:

Ken Rosen, the California State Professor of Real Estate and Urban Economics, commented on Santa Clara County's increase in homes and condominiums on the market in the San Francisco Chronicle on March 13. Rosen also compared Santa Clara County home prices to those in San Francisco. Read the full article, titled "Saturated Market," at http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/03/13/BU205246.DTL.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, appeared on a Marketplace segment on March 13. Borenstein discussed the increasing price of crude oil and how that is translating into increasing gas prices for consumers.

Hal Varian, dean of the School of Information Management and Systems, commented on what the US response to the domestic deficit and debit will be in the Australian Financial Review on March 13 in the article, "US Debt Will Come Back to Bite."

Assistant professor Terrance Odean's research on active versus passive stock traders was included in CBS MarketWatch on March 13 in the section, "Derivatives are the Kiss of Death." Read the full text at http://cbs.marketwatch.com/news/story.asp?guid=%7B5B269766-78B5-49ED-8D10-DC3F9 164E5B%7D&siteid=google&dist=google.

Brett Trueman, the Donald and Ruth Seiler Professor of Public Accounting, commented that investors should examine financial statements and not CEO letters in CBS MarketWatch on March 12 in the section, "Corner-Office Spin Doctors." Read the full article at http://cbs.marketwatch.com/news/story.asp?guid=%7B30048561-ED4E-4F09-A40C-3E8DC D7F6DB%7D&siteid=google&dist=google.

Severin Borenstein addressed the issue of oil refineries making more money by producing less gasoline in The Sacramento Bee on March 12 in the article, "Switch to Ethanol Drives up Gasoline Price." Read the full article at http://www.sacbee.com/content/business/story/6259548p-7213703c.html

Severin Borenstein commented on gasoline pricing on KTVU Channel 2's ten o'clock news on March 10.

Benjamin Hermalin, the Willis H. Booth Professor of Banking and Finance, commented on Iraq's opinion of Jay Garner, head of the Pentagon's Office of Reconstruction and Humanitarian Assistance, in The Daily Star on March 11 in the article, "Iraq's New Rulers waiting in the wings." Read the full article at http://www.dailystar.com.lb/opinion/12_03_03_c.htm

Severin Borenstein remarked on major airlines' declaration that they need government help in the following news sources:

Cynthia Kroll, senior regional economist at the Fisher Center for Real Estate and Urban Economics, commented on the Bay Area's increasing unemployment rate in the Contra Costa Times on March 8. Read the full article, titled "Bay Area's jobless see benefits slip away under federal rules" at http://www.bayarea.com/mld/cctimes/5346452.htm?template=contentModules/printstory.jsp.

Severin Borenstein appeared on KTVU Channel 2's ten o'clock News on March 7 in a segment about crude oil and gasoline prices.

Severin Borenstein appeared on KTVU Channel 2's ten o'clock News on March 5 in a segment on increasing oil prices and filling the Strategic Petroleum Reserve.

Severin Borenstein appeared on KCBS Radio on March 3 in an interview of FERC refund hearings on California electricity.

Severin Borenstein appeared on KQED Radio on March 3 in a segment on FERC refund hearings on the California electricity market.

Terrance Odean's research on investor behavior appeared in the Oakland Tribune on March 2 in the article, "Active trading hazardous to your wealth." Read the full article at http://www.oaklandtribune.com/Stories/0,1413,82~10834~1215617,00.html.

An interview with Terrance Odean appeared in Corrierre della Serra (Italy) on February 3 in the section CorrierEconomia. Odean spoke on investor behavior.

[top of page]


[top of page]

The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

Archived issues of Haas NewsWire are available online at

To subscribe to Haas NewsWire, address e-mail to majordomo@haas.berkeley.edu; in the body of the message type "subscribe haasnewswire" in the first line, and "end" in the second line. To unsubscribe to HNW, type "unsubscribe haasnewswire" in the first line, and "end" in the second line.