Haas NewsWire

Haas NewsWire, April 17, 2006

Evening & Weekend MBA Students Win Operations Simulation Competition

Haas School of Business

A team of Evening & Weekend Berkeley MBA students beat out 45 teams competing online from seven countries to win the 2006 International Operations Simulation Competition on April 12.

The members of team “ HAASELO" (ELO for Everybody Loves Operations) were Sharath Veldanda, Sachin Agarwal, Swastik Bihani, Vitaliy Kuznetsov, and Aleksandr Oysgelt, all first-year Evening & Weekend Berkeley MBA students.

"Our strategy was two-fold," says Sharath Veldanda. "The first step was to figure out the expected demand within certain levels of variability and second, based on that, to be able to manage the factory capacities to meet the most optimal order contract that would maximize overall profits."

Runners-up included teams from the China Europe International Business School ( China), the Melbourne Business School ( Australia), IPADE Business School ( Mexico), and the Sloan School of Management at MIT. The three-day competition involved managing Littlefield Technologies on-line manufacturing plant for 200 simulated days of production.

"Our students out-maneuvered a strong set of international business schools," says Jennifer Chizuk, executive director of the Evening & Weekend MBA Program. "This competition showcased our students' ability to apply their classroom knowledge and to work effectively in a team in order to run a simulated manufacturing plant profitably."

More information on the competition can be found at: http://web.mit.edu/sloanops/SubPages/OpsSimCom.html  

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Heat or Eat? Wolfram Finds Some Households Cut Spending When Energy Costs Rise

Spiking home energy bills this winter means that some households are likely eating out less and cutting back on other spending, according to research by Associate Professor Catherine Wolfram.

In a working paper co-authored with Julie Berry Cullen of UC San Diego and Leora Friedberg of the University of Virginia, Wolfram found that households without savings cut back their spending by roughly 40 cents for each dollar that they didn’t expect on their energy bills.

In their paper, “Consumption and Changes in Home Energy Costs: How Prevalent Is the ‘Heat or Eat’ Decision?”, the trio distinguished between anticipated changes in energy spending – for instance because it is winter in the Northeast – from those that are unanticipated – for instance because it is an unusually cold winter.

“The people who had savings didn’t change their consumption,” says Wolfram, a member of the Haas Economic Analysis and Policy Group. “But the people without savings had to take it out of somewhere when energy bills unexpectedly spiked.”

Households without savings didn’t reduce spending on food, Wolfram notes. Instead, they cut spending on other nondurable goods – including entertainment, eating out, and personal care items – when higher energy bills were unanticipated.

The bulk of Wolfram’s research has centered on the electricity industry, taking her to countries such as Norway and the United Kingdom that have been ahead of the US on deregulation. She also has investigated pharmaceutical pricing in response to the threat of government intervention.

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Berkeley MBA Programs to Recognize Top Graduates

Beginning with the classes entering in 2006, the Full-time, Evening & Weekend, and Berkeley-Columbia Executive Berkeley MBA Programs will recognize students who graduate in the top 10% of their class with the distinction of honors.

“This step further strengthens the culture of academic rigor at the Haas School and aligns us even more closely with top-level peers already conferring this distinction,” says Dean Tom Campbell.

A benchmarking survey conducted across other highly-ranked business schools prompted Associate Dean for Instruction Andy Shogan to put forth the proposal to confer honors, which was recently approved by the Haas School faculty. Institutions such as the Harvard Business School, the Graduate School of Business at Stanford University, the Wharton School at the University of Pennsylvania, and the Kellogg School of Management at Northwestern University all recognize students who graduate at the top of their class.

Berkeley MBA students who achieve a GPA across all courses in the top 10% of graduating students in the same degree program will graduate with honors. In addition, the Haas School’s Master’s in Financial Engineering (MFE) Program will also begin a “Graduation with Honors” program, recognizing the top 5% of each graduating class beginning with the class entering in 2007.

Students who graduate with honors will be recognized at a pre-commencement reception. They will also be honored during in the commencement program and will stand for applause during a portion of the commencement ceremony.

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Branding Guru David Aaker to Speak on Branding Innovation, April 19

The entire Haas School community is invited to hear marketing professor Emeritus David Aaker critique a wide range of current corporate branding strategies, including those of IBM and P&G, when he speaks on “Branding Innovation” at a special lecture on Wednesday, April 19, at 12:30 p.m. in the Wells Fargo Room.

Aaker is the E.T. Grether Professor of Marketing and Public Policy Emeritus at the Haas School. He also serves as vice chairman of Prophet Brand Strategies, a San Francisco consulting firm founded on the basis of Aaker's brand principles by two of his former students, Scott Galloway and Ian Chaplin, both from the MBA class of 1992. The lecture is part of the David Aaker Distinguished Lecture Series in Marketing, which was launched in spring 2001.

Seats will be available on first-come, first-served basis. For more information, contact Sarah Benson at benson@haas.berkeley.edu.

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Mobil Medics for India Wins Global Social Venture Competition in New York

An international team bringing mobile and affordable health care to rural India won the $25,000 first prize at the Eighth Annual Global Social Venture Competition at Columbia Business School on April 7.

The Global Social Venture Competition (GSVC), which was founded by Berkeley MBA students in 1999/2000, has grown into a global partnership between the University of California, Berkeley’s Haas School of Business, Columbia Business School in New York, and London Business School. In 2005, the Indian School of Business became the first school in Asia to help run the Global Social Venture Competition.

Mobile Medics is a traveling healthcare service that would provide private sector, high quality, and affordable medical care through mobile clinics to paying villagers in India. The team is comprised of Columbia MBA students and students from the Indian school BITS Pilani.

Second place ($10,000) went to Advanced Transit Enterprises (ATE), a venture presented by a team from Tuck School of Business at Dartmouth College. ATE commercializes heavy truck aerodynamics technology to reduce global oil consumption by over 200 million barrels annually.

The Highland Tea Company, a Columbia MBA team, won third prize ($5,000). The Highland Tea Company seeks to create a Fair Trade for Tea program that will contribute to the economic growth of Kenya.

The Social Impact Assessment Prize ($5,000) was earned by OneWorld Medical Devices. This Sloan MBA team from the Massachusetts Institute of Technology is introducing an innovative and safe vaccine service that they estimate could save the lives of 4.3 million people each year, primarily in developing countries and during natural disasters.

The Social Impact Assessment Prize is awarded to the team that demonstrates the best social impact assessment analysis. The SIA analysis of OneWorld Medical Devices will be available on the GSVC web site at www.socialvc.net.

SVC was the first competition in the nation to reward business plans with quantifiable social and financial goals. It is supported by The Goldman Sachs Foundation and the Omidyar Network.

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Graduating Students to Make a Lifelong Commitment to Support the Haas School

The Full-time Berkeley MBA and Haas School Undergraduate classes for 2006 just launched their student fundraising campaigns for the Haas Annual Fund.

The MBA class will be gathering pledges from their classmates to make a "Lifelong Connection" pledging 1% of their projected salary, while the undergraduate students will be gathering pledges for their "Feed the Bear" campaign.

Each class gift committee is working hard to get their classmates enthusiastic about supporting the school and learning about the services and tools available to them as alumni.  The MBA committee is working on a time capsule in Bank of America Forum to capture their class memories for the MBA 06 "Lifelong Connections" campaign. The undergraduate committee has created badges for their undergraduate professors to wear to encourage supporting "Feed the Bear." Both committees will be working hard to beat the current records for class participation in both programs: 98% for the MBA class of 1998 and 84% for the undergraduate class of 2000.

Student committee members will be talking with classmates in the courtyard beginning next week and continuing through the first week  in May.  Both committees will present their gifts and pledges to Dean Tom Campbell at the End of the Year Party on May 5.

For more information about the campaigns and to make on-line pledges, please visit http://www.haas.berkeley.edu/alumni/llc/index.html.

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Winner Selected at Second Annual Undergraduate CSR Case Competition

By successfully balancing innovation and responsibility to solve a real-world case on marketing in the context of an overall corporate social responsibility strategy, a team of undergraduate students took top honors at the second annual Gap Undergraduate CSR Case Competition organized by the Haas School’s Center for Responsible Business (CRB) on April 12.

CRB and Gap Inc. co-hosted the competition, won by Jessica Chen, Howard Cho, Morgan Kyauk, Michelle Taing, and Jacqueline Yu, who were awarded $1,000 from Gap Inc. They competed against four other finalist teams, selected from the eleven original teams of UC Berkeley undergraduate students who entered the competition.

Finalists presented their solutions to the case to a judging panel comprised of Gap Associates Chris Wrede and Monica Oberkofler; Professor Priya Raghubir; Lecturer Lynn Upshaw; Katharine Brewer, associate director of the Center for Responsible Business; and Seth Bindernagel, MBA 2006.

For more information on this competition, visit http://www.haas.berkeley.edu/responsiblebusiness/.

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Haas in the News

Jerry Engel, adjunct professor and executive director of the Lester Center for Entrepreneurship & Innovation, and David Charron, associate director of the Lester Center for Entrepreneurship & Innovation, were quoted in an April 11 Economic Times article titled “Where techies can learn entrepreneurship,” regarding the Intel Education workshop that they delivered. For full article: http://economictimes.indiatimes.com/articleshow/1485200.cms

Hal Varian, professor of the Haas Operations and Information Technology Management Group, was quoted in an April 9 Los Angeles Times article titled “How Piracy Opens Doors for Windows.” For full article: http://www.latimes.com/business/la-fi-micropiracy9apr09,1,5537423.story?coll=la-mininav-business

The Haas School was featured in an April 9 MSNBC article titled “Top colleges take class act to companies -- Haas School makes grade as customized training travels abroad.” For full article: http://msnbc.msn.com/id/12248863/

Cynthia Kroll, a senior economist at the Fisher Center for Real Estate and Urban Economics, was mentioned in an April 7 Business Times article titled “Higher costs, old woes erode offshoring savings,” regarding the offshore outsourcing trend. For full article: http://www.bizjournals.com/eastbay/stories/2006/04/10/focus2.html

Jennifer Chatman, the Paul J. Cortese Distinguished Professor of Management, was mentioned in an April 7 Stanford Report article titled “Advanced project management program wins international award.” For full article: http://news-service.stanford.edu/news/2006/april12/apm-041206.html

Varian was mentioned in an April 6 Fast Company article titled “Beauty and the Repeat,” regarding his report that good-looking people often have better paying jobs. For full article: http://blog.fastcompany.com/archives/2006/04/06/beauty_and_the_repeat.html

Executive Associate Dean Richard Lyons was quoted in the April 4th San Francisco Chronicle article titled “Web of oil intrigue.” For full article: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/04/04/BUGQRI2OAI1.DTL&hw=Richard +Lyons&sn=002&sc=728

Priya Haji, MBA 03, was featured on ABC News regarding the importance of ethical sourcing and how World of Good, her company, can be found in Whole Foods. For full news segment: http://abcnews.go.com/Video/playerIndex?id=1776742

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Happening at Haas

"Is the World Really Flat?" with Professors Andrew Rose and Richard Lyons
Tuesday, April 18
4:00 p.m.
Wells Fargo Room
Andrew Rose, the Bernard T. Rocca Jr. Professor of International Trade and director of the Clausen Center for International Business & Policy, and Richard Lyons, the Sylvan Coleman Professor of Finance and executive associate dean of the Haas School, will discuss the recent work of Thomas Friedman, Pulitzer Prize-winning foreign affairs columnist for the New York Times. For more information, go to http://www.haas.berkeley.edu/HaasGlobal/index.html.

”Branding Innovation” with David Aaker, professor emeritus of marketing
Wednesday, April 19
12:30 p.m.
Wells Fargo Room
The entire Haas School community is invited to learn the latest thinking on building brands from one of the world's leading authorities on the subject, Haas School Marketing Professor Emeritus David Aaker. Aaker is the E.T. Grether Professor of Marketing and Public Policy Emeritus at the Haas School. He now serves as vice chairman of Prophet Brand Strategies, a San Francisco consulting firm founded on the basis of Aaker's brand principles by two of his former students, Scott Galloway and Ian Chaplin, both from the MBA class of 1992. The lecture is part of the David Aaker Distinguished Lecture Series in Marketing, which was launched in spring 2001.
Seats will be available on first-come, first-served basis.
For more information, contact Sarah Benson at benson@haas.berkeley.edu.

"Advances in Biotechnology" with Keith Grossman, CEO, Thoratec Corporation
Wednesday, April 19
4:00 p.m. to 6:00 p.m.
Wells Fargo Room
Keith Grossman has grown Thoratec into a $1 billion market-cap biotechnology firm and a leader in implantable medical devices. Grossman will discuss the challenges of building a successful biotech firm, and new opportunities.
For more information contact, Susan Reneau at sreneau@haas.berkeley.edu.

"Finding Real Estate Opportunities in a Changing World"
Thursday, April 20
8:00 a.m. to 5:00 p.m.
St. Francis Hotel, San Francisco
Leading experts will share their ideas about the evolving complexities of today's real estate business and how the industry will be affected by the challenges of an ever-changing economy. Ample time will be allotted for questions, answers, and the exchange of ideas with some of the most knowledgeable authorities on the economy, real estate, technology, and finance.
For more information or to register, go to http://groups.haas.berkeley.edu/realestate.
To contact a representative, send an e-mail to zeleski@haas.berkeley.edu or call 510-643-6109.

Friday, April 21
2:00 p.m.
Mark your calendars! Call up your personal trainers! Start eating better! Hone your trash-talking skills! Join in the fun at the annual Haas faculty/staff vs. MBA students softball challenge. All talent levels accepted.
For more information, contact Gundars Strads at strads@haas.berkeley.edu.

"Technology, Growth, and Innovation" with Tom Duerig, CEO, NDC Division, Johnson and Johnson
Wednesday, April 26
4:00 p.m. to 6:00 p.m.
Wells Fargo Room
No company has seized opportunities in global biotech investment and growth as effectively as Johnson & Johnson. CEO of J&J's NDC Division Tom Duerig will discuss the company's strategy and the road ahead.
For more information, contact Susan Reneau at sreneau@haas.berkeley.edu.

Thursday, April 27
6:00 p.m. to 8:30 p.m.
Arthur Andersen Auditorium
The UC Berkeley Business Plan Competition finalists will present their pitches to the public before the winners are announced at the UC Berkeley Entrepreneurs Forum, in the Arthur Andersen Auditorium. The audience will vote to determine which team wins the 2006 People's Choice Award.
For more information, visit http://bplan.berkeley.edu.

"Key Success Factors for Development: Why Economic Liberalism Disappoints So Many in Latin America" with Ricardo Guajardo, MBA 72
Friday, May 5
12:15 p.m.
Cheit Hall 230
Guajardo is the former CEO of BBVA Bancomer (Mexico's largest bank) and serves on the boards of some of Mexico's largest corporations. This event is co-sponsored by the Latin American and Hispanic Business Student Association.
For more information, contact Santiago Campero at campero@haas.berkeley.edu.


"The Limits of Equality: Insights from the Israeli Kibbutz" by Ran Abramitzky, Stanford University
Thursday, April 20
4:10 p.m. to 6:00 p.m.
Cheit Hall 325
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

Jordan Holzman, Haas School
Friday, April 21
4:00 p.m. to 5:30 p.m.
Cheit Hall 250
For more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

"Executive Exercise Explained:  Patterns for Stock Options" by Vicky Henderson, Princeton University
Thursday, April 27
4:10 p.m. to 5:40 p.m.
Cheit Hall 220
For more information, contact June Wong at june@haas.berkeley.edu.

"Consortium Contracts" by Dean Williamson
Thursday, April 27
4:10 p.m. to 6:00 p.m.
Cheit Hall 325
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

David Zilberman, Haas School
Friday, April 28
4:00 p.m. to 5:30 p.m.
Cheit Hall 250
For more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

"Incentives in Markets: Firms & Governments" by Atif Mian, University of Chicago
Thursday, May 4
4:10 p.m. to 6:00 p.m.
Cheit Hall 325
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

Loraine Lau, UC Irvine
Friday, May 5
4:00 p.m. to 5:30 p.m.
Cheit Hall 250
For more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

Alumni Events

Multi-School Happy Hour
Thursday, April 20
6:00 p.m. to 9:30 p.m.
Courtyard Lounge, The Cigar Bar, 850 Montgomery Street, San Francisco
Friends, MBAs, business alumni - join us at the Cigar Bar for the SF Multi-School Happy Hour. The last business school social hosted by the SF Chapter of the Haas Alumni Network was outstanding, with 175+ people from a dozen schools attending.
For information, contact David Gimpelevich at gimpelev@alumni.haas.org.

Rebuilding Together Oakland
Saturday, April 22
8:00 a.m. to 5:00 p.m.
The Berkeley Real Estate Alumni Association (BREAA) is partnering with the Berkeley Real Estate Club (BREC) on behalf of Rebuilding Together Oakland. Mix with other Berkeley real estate alums and put your weekend remodeler skills to work for a worthy cause. Join Rebuilding Together Oakland's neighbor-helping-neighbor team as we work to transform homes and community facilities this April. Everyone 14 and over is welcome!
For more information, contact Steve Shanks at shanks@haas.berkeley.edu.

Spring Potluck BBQ
Saturday, April 22
1:00 p.m. to 4:00 p.m.
Gregory Amrofell's home, 2336 N. 51st Street, Seattle, WA
Seattle alumni are invited to a casual Spring Potluck BBQ for Haas alumni, family and friends.
RSVP to Gregory Amrofell at amrofell@mba.berkeley.edu.

All-Alumni Reunion Conference
Saturday, April 29
9:30 a.m. to 5:30 p.m.
Haas School of Business, Arthur Andersen Auditorium
All Haas alumni are invited back to Haas for the All-Alumni Reunion Conference. Join fellow alumni, Haas faculty and industry leaders for a day of discussions and presentations on "Future Trends in Business: A Look Behind The Headlines." The All-Alumni Reunion Conference brings together a selection of outstanding faculty and alumni who will discuss the issues and concerns facing business leaders today. We will hear from Haas alumni working at Google, beloved faculty from your days in the classroom and new Haas superstars. The day will include the conference, lunch and a consumption function after the conference. Join us for a wonderful day back at Haas.
To register, go to www.haas.berkeley.edu/alumni/reunion.
For more information, contact reunion@haas.berkeley.edu.

Cross-Business School Happy Hour
Tuesday, May 2
6:00 p.m. to 9:00 p.m.
Julien Bar and Lounge, Langham Hotel, 250 Franklin Street, Boston
Join alums from Wharton, Sloan (MIT), INSEAD, IMD, Stanford, Stern (NYU), Tuck (Dartmouth), SOM (Yale), London Business School, Johnson (Cornell), Fuqua (Duke), Harvard, and Columbia for the monthly Cross-Business School Happy Hour. It is a great way to meet and mingle with alums from Haas and other business schools.
For more information, contact Celine Pan at celine_pan@yahoo.com.

Bar Night
Thursday, May 11
6:30 p.m. to 8:30 p.m.
HiDive, Pier 28 1/2 (at Bryant Street), San Francisco
Join the Berkeley-Columbia Executive MBA Bay Area alumni for bar night in San Francisco at HiDive. It's a great way to meet up with old friends, meet new students and have a fun evening.
For more information, contact Martha Gerhan at magerhan@mindspring.com.

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