Haas NewsWire

Haas NewsWire, April 21, 2003

Lester Center to Honor Ralph Landau with Its Lifetime Entrepreneurship Award
Real Estate Conference to Examine Economic and Investment Prospects, Tuesday, April 22
Rose and Vogel to Spar Over Trade Liberalization, Wednesday, April 23
MOT Lecture Series Spans Technology, Business, Biotech, and Engineering
Photographer and Alumnus Morton Beebe to Speak on his Adventures
Business Forecast Lunch Speech is Available Online
Haas in the News
Happening at Haas

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Ralph Landau, a worldwide leader, innovator, and entrepreneur in the chemical and petrochemical industries, is this year's winner of the Lester Center for Entrepreneurship & Innovation's 2003 Lifetime Achievement Award.

The Lifetime Achievement in Entrepreneurship & Innovation Award is presented annually by the Lester Center to outstanding individuals who have encouraged innovation, created successful entrepreneurial ventures, and, through their example and mentorship, fostered the success of others.

The award will be presented to Landau at the UC Berkeley Entrepreneurs Forum in the Haas School's Arthur Andersen Auditorium 6:30 p.m. on Thursday, April 24, 2003. For registration and ticket information, visit http://entrepreneurship.berkeley.edu/apr03.asp.

Landau co-founded Scientific Design, one of the leading engineering and design firms. Over the years, Landau's companies have developed and commercialized nearly a dozen processes for producing petrochemicals.

"The commercialization of new technologies often requires intense collaboration between large enterprises with market access and young entrepreneurial ventures," said Jerome Engel, executive director of the Lester Center. "This collaboration is a key to true innovation, and Ralph Landau and his entrepreneurial accomplishments exemplify this process."

Landau, together with Harry Rehnberg, co-founded Scientific Design with the objective of improving petrochemical production processes. One of their first successes was an improved method of producing terephthalic acid, the main raw ingredient in polyester fiber. Scientific Design also improved the process for producing propylene oxide, used in polyurethane foams and in rigid polymers, in partnership with Atlantic Richfield, which resulted in a new corporation, Oxirane.

Scientific Design spun off many other subsidiaries, including Halcon. Halcon is credited with the production of ethylene glycol by thermal hydration, used as the chief component of antifreeze and in making Dacron polyester fiber. Its research and development activities have produced more than 1400 patents worldwide.

In 1982, Landau assumed a second career as an academic scholar. He served as a faculty member of the economics department at Stanford University and a fellow at Harvard University's John F. Kennedy School of Government, where he focused on understanding the political and economic environment necessary to encourage technological innovation.

Landau has been recognized for his work by the National Academy of Engineering and has received the chemical industry's two top medals in 1973 and 1981.

Previous winners of the Lester Center's Lifetime Achievement Award include Arthur Rock, pioneering venture capitalist; Gordon Moore, co-founder of Intel Corp.; William Hambrecht, co-founder of Hambrecht & Quist, founder of W.R. Hembrecht + Co.; and Edward Penhoet, co-founder of Chiron Corp. and dean of the UC Berkeley's School of Public Health.

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The eighth annual Fisher Center Real Estate Conference will explore the outlook for both residential and commercial real estate and for related investment questions on Tuesday, April 22, from 8:00 a.m. to 4:15 p.m. at the St. Francis Hotel in San Francisco.

The conference, which is sponsored by the Fisher Center for Real Estate and Urban Economics, features an economic forecast by Haas Real Estate Development Professor Robert Edelstein, who is also the co-chair of the Fisher Center and of this conference. The lunch keynote will be given by Michael Nacht, dean of UC Berkeley's Goldman School of Public Policy.

Sessions will examine the problems and prospects of California's residential real estate, how to choose investment options, tax implications, and the status of commercial real estate.

The event is geared towards real estate entrepreneurs, financiers, investors, attorneys, accountants, and developers and can be used for continuing education credit for these professionals. For more information on the conference, visit http://groups.haas.berkeley.edu/realestate/ExecEd/springconf03.asp.

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Professors Andrew Rose and David Vogel will go head-to-head when they debate over whether the US should participate in multilateral trade liberalization this Wednesday, April 23, at 4:00 p.m. in the Arthur Andersen Auditorium.

This debate will start with short opening statements and will be followed by a question-and-answer period.

The annual debate, hosted by the Clausen Center for International Business & Policy, will be followed by a reception in the Bank of America Forum, sponsored by Volkswagen. Volkswagen will also be bringing a few of its latest cars to the Haas courtyard for attendees to view.

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The Management of Technology Lecture Series is well under way, with just a few more dates left in the spring schedule for students to hear high-tech luminaries sharing their vision on topics from security management to biotechnology to venture capital investing.

The remaining lectures are:

Wednesday, April 23: "Defense and Security Management" with Douglas Brook, dean of the Naval Postgraduate School

Wednesday, April 30: "Silicon Valley's New Investment Environment" with Todd Brooks, general partner of the Mayfield Fund

Wednesday, May 7: "Technology, Turmoil, and Opportunity" with Geoffrey Moore, founder of The Chasm Group

These MOT lectures take place on Wednesdays, 4:00 p.m. to 6:00 p.m., in Cheit Hall room 420.

For a complete schedule visit http://mot.berkeley.edu/lecture/SP2003.html.

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Morton Beebe, BS 56, will chronicle a lifetime of adventure in his presentation, "The Adventures of Morton Beebe," hosted by the San Francisco Chapter of the Haas Alumni Network.

This event will take place on Thursday, May 8 from 6:30 p.m. to 9:00 p.m. at San Francisco's Fort Mason in Landmark Building A in the Golden Gate Room. To register visit http://www.acteva.com/booking.cfm?bevaid=46889

Photographer Morton Beebe, a third-generation San Franciscan and a Haas School undergraduate alumnus, went from the paintbrush to the camera at age ten. His career started while in naval flight school in Pensacola, Florida, where he was offered an assignment in the South Pacific, which turned out to be Antarctica. Making the most of an interesting situation, he became the 39th person to reach the South Pole. He produced photo essays that ended up in National Geographic, Life, Paris Match, and Stern magazines. He returned to Antarctica 45 years later, after two trips to the North Pole, Ice Islands T3, and Site Alpha.

Beebe will share with fellow alumni the winding path that brought him to a career that he could never have anticipated. He will also discuss his current involvement with Deep Flight Aviator, the revolutionary new flying submersible.

The event sponsors, Clif Bar, Lonely Planet, Mission Cliffs, the North Face, and Wilderness Press will bring product samples for attendees. For more information about Beebe, visit: http://mortonbeebe.com.

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Members of the Haas community who didnot make it to San Francisco for this year's Business Forecast Luncheon on April 9, 2003, can now read the remarks of keynote speaker Robert E. Grady, managing director of The Carlyle Group, online.

Visit http://www.haas.berkeley.edu/news/Grady.html to read Grady's well thought predictions on the economy.

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The MFE members of the combined Berkeley MBA/Master's in Financial Engineering student team that won the 6th annual Financial Engineering Competition in New York two weeks ago were actually recent alumni, not current students. The team members are Allen Cheung, MFE 03; Matt O'Hara, MFE 03; and Nate Anthony, MFE 03. The Berkeley MBA member was Bob Basso, MBA 03.

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Haas in the News

Assistant professor of finance Terrance Odean's research in investor behavior was cited in the Wall Street Journal on April 21 in the article, "Trading Ranges Keep the Bulls In for Now."

Kellie McElhaney, executive director of the Center for Responsible Business, was featured in the Contra Costa Times business section on April 20 for her outstanding work in corporate responsibility. Read the full article at http://www.bayarea.com/mld/cctimes/business/5676015.htm.

David Vogel, the George Quist Professor of Business Ethics, commented on the European Union's policy on environmental standards in The New York Times on April 20 in the article titled "Europe Gets Tougher on U.S. Companies."

Assistant professor Priya Raghubir remarked on the new marketing initiatives to promote private schools in California in the Sacramento Bee on April 20. Read the full article, titled "Private school's ads raise ruckus," at http://www.sacbee.com/content/news/v-print/story/6488427p-7439610c.html.

The Haas School of Business was mentioned in the Oakland Tribune and the Tri-Valley Herald on April 17 in the article, "Cal halts Asia trips in response to SARS." Read the full article at http://www.oaklandtribune.com/Stories/0,1413,82~1726~1332022,00.html#.

Kenneth Rosen, the California State Professor of Real Estate and Urban Economics, remarked on California's home prices in the Wall Street Journal and San Francisco Chronicle on April 15. Read the full article, titled "Growing scarcity of land alters home economics," at http://www.sfgate.com/cgi-bin/article.cgi? file=/news/archive/2003/04/15/financial1021EDT0061.DTL&type=printable.

Terrance Odean's work in investor overconfidence was mentioned in the Dow Jones News Service on April 15 in the article, "SmartMoney: When To Follow Analysts: And When To Read The Local Paper Instead."

The National Social Venture Competition was featured in the Columbia Daily Spectator on April 15 in the article, "Socially Aware Business Ideas Earn Funding From B-School." Read the full article at http://www.columbiaspectator.com/vnews/display.v/ART/2003/04/15/3e9bc373bd016.

Hal Varian, professor in the Operations and Information Technology Management Group, commented on the decline of the technology industry and its effects on the Bay Area in the Contra Costa Times on April 14. Read the full article, titled "The Bay Area Top 100: Tech is down but not out for the count," at http://www.bayarea.com/mld/cctimes/business/5629539.htm? template=contentModules/printstory.jsp.

John Quigley, I. Donald Terner Distinguished Professor and director of the Berkeley Program on Housing and Urban Economy, commented on the stock market's effect on people's attitudes and feelings of confidence in the Contra Costa Times on April 14. Read the full article, titled "Stock plunge hits home in Bay Area," at http://www.bayarea.com/mld/cctimes/business/5629552.htm.

Sebastian Teunissen, director of International Affairs, was interviewed on ABC 7 News on April 14 regarding the continued effects of SARS on both Haas programs in China and on business activities in general.

Hal Varian was quoted in the Contra Costa Times on April 14, in the article The Bay Area Top 100: Tech is down but not out for the count."

Peter Sealey, adjunct professor in the Marketing Group, remarked on the shifting strategies of television advertising in the Los Angeles Times on April 13. Read the full article, titled "Revolution by remote," at http://www.latimes.com/templates/misc/printstory.jsp? slug=la%2Dca%2Dbaker13apr13001450§ion=/printstory.

Hal Varian wrote an article, titled "Economic Scene; Some risks are more manageable than others. Can we design markets to change that?" published in the New York Times on April 10.

Kellie McElhaney was featured in the East Bay Business Times on March 21 in the section, "40 under 40." McElhaney was hailed as one of the Bay Area's business leaders who have reached success ahead of schedule.

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