Parada Imaging and TubeMogul Tie for First at UC Berkeley Business Plan Competition

Parada Imaging and TubeMogul tied for first place at the UC Berkeley Business Plan Competition. The two teams were selected from eight finalists with business solutions addressing health care, media viewing habits, and winemaking, competing for $45,000 in prize money.

The competition brings UC Berkeley students and alumni together with local entrepreneurs to turn innovative ideas into real businesses.

The finalists presented their pitches to the public and a judging panel of 28 venture capitalists as part of a special Berkeley Entrepreneurs Forum on April 26.

Parada Imaging, a company that hopes to create low-cost magnetic resonance imaging (MRI) devices, shared first place with TubeMogul, a provider of online video analytics. Each team will receive $17,500. ClickerTV, a firm developing targeted advertising through DVRs, received $5,000 for third place. TubeMogul also took the $5,000 people's choice award.

The Parada Imaging team consisted of Dan Bronstein, MBA 07; Patrick Goodwill, a Ph.D. student in bioengineering; and Raphael Michael, MBA 08. The TubeMogul team was Keith Eadie, MBA 08; Tyler Elliston, MBA 08; John Hughes, MBA 07; Paul Ibarra, MBA 08; Tim Wang, an undergraduate Berkeley engineering student; Otto Williams, MBA 08; and Brett Wilson, MBA 07. Michael Berolzheimer, MBA 07; Ryan Jones, MBA 07; Yury Markovsky, a Berkeley Ph.D. student in computer science; and Elliot Poger, who came from Comcast's TVWorks, made up the ClickerTV team.

During the program, Scott Kucirek, MBA 99, co-founder of ZipRealty, shared his business experiences.

ZipRealty was a finalist in the inaugural business plan competition in 1999. The judges included Angela Biever, vice president of Intel Capital; Peter Buhl, a partner at Blue Run Ventures; Gary Little, general partner at Morganthaler Ventures; Tom Quinlan, partner at Reed Smith; and Beckie Robertson, managing director of Versant Ventures.

Now in its ninth year, the UC Berkeley Business Plan Competition is organized by Berkeley MBA students and hosted by the Lester Center for Entrepreneurship & Innovation in partnership with UC Berkeley's College of Engineering and School of Information, as well as the UC San Francisco Innovation Accelerator.

The competition was sponsored by Intel Capital, Reed Smith LLP, Sonnenschein Nath and Rosenthal LLP, Blue Run Ventures, Hummer Winblad Venture Partners, Morganthaler Ventures, Versant Ventures, Wilson Sonsini Goodrich & Rosati, Sony Electronics, and Palo Alto Software.

For more information, visit

Award-winning Researchers to Join Haas School Faculty

Three new faculty will join the Haas School next academic year, Associate Dean for Faculty Jim Lincoln announced on Friday, with possibly additional faculty yet to come.

Brian Uzzi, currently the Richard L. Thomas Distinguished Professor of Leadership at Northwestern's Kellogg School, will join the Organizational Behavior and Industrial Relations Group as a full professor in January 2008. Uzzi has been widely cited and has won numerous awards for his work on trust and cooperation in business networks. He has also won an award for teaching leadership in Kellogg's MBA program. Uzzi plans to teach leadership in the Evening & Weekend MBA Program next spring.

Dmitri Livdan from the Texas A&M University will join the Finance Groupas assistant professor in the fall. Livdan's work focuses on corporate finance. His 2004 Journal of Finance paper was nominated for the Brattle Prize for outstanding work in that field.

Jo-Ellen Pozner will be joining the OBIR Group as an assistant professor in the fall. She is completing her Ph.D. at the Kellogg School of Management. Her research addresses problems in corporate malfeasance and governance. She will contribute to research and teaching strengths in the areas of corporate ethics and responsibility, strategy, and leadership.

"Like last year's hire from Stanford of marketing star Jennifer Aaker and this year's earlier-announced hire of eminent accounting scholar Patty Dechow from Michigan, our success in luring Uzzi away from Kellogg is a major recruiting coup for the Haas School," says Lincoln. "The additions of Brian, Dimitri, and Jo-Ellen mean that 06-07 already stacks up as a great recruiting year. And we're not done yet. More offers are still in the works."

Jennifer Maxwell, BS 88, Honored at Women in Leadership Dinner

PowerBar co-creator Jennifer Maxwell, BS 88, became the first recipient of the Cora Jane Flood Philanthropy Award at the third annual Haas School Women in Leadership Dinner, held at the Claremont Hotel on April 19.

The dinner celebrates women's leadership and philanthropy at the Haas School. This year's dinner, which attracted 90 attendees, included a panel discussion with Margo Alexander, BS 68; Carol Meyer, MBA 71; and Barbara Desoer, MBA 77. The discussion was facilitated by Laura Tyson, a professor in the Business and Public Policy Group and former Haas School dean.

Maxwell, a nutritionist, started the popular energy bar company in 1986 and began selling PowerBars out of her kitchen, launching an entirely new food category. Over the next 13 years, PowerBar grew to become a company with 300 employees and $150 million in sales. In 2000, Maxwell sold the company to Nestle SA.

In addition to her successes in business, Maxwell has given generously to the university community, helping fund the Haas Pavilion, the Maxwell Family Field, and even a faculty chair at the School of Public Health. Most recently, Maxwell created the Brian Maxwell Fellows Program at the Haas School, which helps creative and entrepreneurial students fund their MBA educations.

The Cora Jane Flood Award recognizes a member of the Haas School community whose philanthropy has made a significant impact on the school. The award is named in honor of Cora Jane Flood, who provided the seed money for the Haas School in 1898 by donating property and stock in the Bear Creek Water Company to UC Berkeley with the condition that the proceeds be used to fund commercial education. Flood's gift was the largest private contribution in UC Berkeley's then 30-year history.

Seventh Class Underway in Master's in Financial Engineering Program

Sixty-five students have joined the Master's in Financial Engineering (MFE) Program, which kicked off its seventh year last month.

The students possess a wealth of experience, from working at banks such as Goldman Sachs, Morgan Stanley, and BNP Paribas to conducting research at the Max Planck Institute (an institute of evolutionary anthropology in Leipzig), and Lawrence Berkeley National Laboratory. The class members have worked in research and development, finance, consulting, education, engineering, and information systems.

Andrew Cowan, previously a manager of statistical analysis for Capital One in Toronto, has come to the program from an engineering background. "I had always assumed that the most interesting and intellectually challenging problems were in the physical sciences. But as soon as I started reading about finance, I was hooked," Cowan says. "Here was a social science where new theoretical developments could cause profound shifts in society through the action of the capital markets."

Like Cowan, who holds a master's degree in electrical engineering from McGill University, more than half of the students in the class of 2008 hold advanced degrees, with 23% holding Ph.D.s and 35% holding master's degrees. They hail from 16 different countries in North America, Europe, South America, and Asia.

"This is an exciting time for the program, with consistently outstanding candidates and an abundance of firms anxious to snatch them," says Linda Kreitzman, the executive director of the MFE program.

Cowan says the first weeks have already begun to deliver the solid grounding in financial theory and mathematics he needs to understand the complex products being traded in today's markets. Kreitzman notes that over the course of the year-long program, students acquire a comprehensive set of skills to master careers in arbitrage, hedging, futures and options pricing, portfolio management, trading, and dynamic investment strategies in bond, currency, options, and other financial markets.

For more information on the MFE program, visit

Berkeley MBA Student Clifford Dank Elected President of Graduate Business Foundation

Clifford Dank, MBA 08, was elected chairman of the Graduate Business Foundation President's Forum, an international organization for MBA student leaders, for the 2007-2008 academic year at the 25th annual Graduate Business Conference in Singapore on April 13.

Dank was elected to the position by student body presidents from 40 of the world's top business schools. As chairman of the forum, he is responsible for coordinating the organization's next Graduate Business Conference. UC Berkeley hosted the event in 1996.

Dank is the Haas School MBA Association president, co-founder and co-president of the Leadership Club, and works as a graduate student instructor in both the Leadership and Leadership Communications classes. He holds a BA in English from Johns Hopkins University and worked as an international trader for First New York Securities in New York City before coming to the Haas School.

"I am honored to have been elected by my peers and entrusted with the responsibility of presiding over next year's President's Forum," Dank says. "Above all, I think this speaks volumes to the Haas MBA Association's quality of work, best practices, and the extent to which it serves as a model to our peers. Along with Jeff Ford and Luke Dunnington, I was honored to represent Haas at this year's conference; I look forward to doing so again next year."

Founded in 1983, the Graduate Business Foundation is a nonprofit focused on fostering leadership and innovation at the graduate business level, enhancing the value and perception of the graduate business education and promoting exchanges of information between student leaders around the world. The organization keeps students and school administrators at the forefront through a variety of annual workshops, seminars, and other programs.

For more information, visit

Fisher Center Real Estate Conference Unearths Market Risks and Opportunities, May 7

From investing in casinos to the possible implosion of the residential housing market, the Fisher Center Real Estate Conference will explore the evolving complexity of today's real estate business at its 12th annual conference, being held on May 7 from 8:00 a.m. to 5:00 p.m. at the St. Francis Hotel in San Francisco.

The conference's featured speakers include Ken Rosen, chairman of the Fisher Center for Real Estate & Urban Economics, who returns to provide his outlook on the economy and the US real estate market. Award-winning journalist Orville Schell, dean of the Graduate School of Journalism, will be the luncheon keynote speaker, sharing his insights on China and the global economy.

The conference aims to give a mid-year update to real estate and financial professionals. Its panel topics include "The Residential Housing Market: In a Lull or Ready to Implode?"; "Perspectives on Community Development Finance"; "Wheel of Fortune: Investing in Casinos; MegaDeals - Is Big Real Estate Going Private?"; and "The Capital Provider vs. The Capital Consumer."

For more information or to register, visit

Days at Haas Gives School a Chance to Shine for New MBA Admits

With applications to the Full-time MBA Program up 20%, the Days at Haas events for newly admitted students continue to play a key role in encouraging prospective students to choose the Haas School.

The events are designed to give prospective students a detailed look at life at Haas through interactions with current students, faculty, and alumni.

Ninety people, including newly-admitted students and partners, attended this year's first Days at Haas weekend, held April 12 through April 14. The admits were treated to small-group dinners in the homes of current students, a wine-tasting trip in the Napa Valley, and the chance to see the Global Social Venture Competition final presentations. They also participated in a mock case study, heard from faculty members about academics at Haas, and learned about the school's many student organizations. Days at Haas will be held again May 3 through 5.

The Days at Haas event was a key factor in helping me make the decision of where to attend business school," says Kathy Barris, MBA 08, vice president of admissions for the MBA Association. "The energy and enthusiasm displayed by nearly everyone I met that weekend made me want to be a part of the admissions process. Once I arrived at Haas, I learned how student-driven the school really is, and I wanted to contribute to the future of the program."

Haas for Students Raises Over $35,000 for Non-profit Internships

Haas for Students, an initiative that raises money to supplement the summer internship salaries of first-year MBAs working in the non-profit or public sector, raised $35,293 in its drive, which concluded last Wednesday.

During the seven-day drive, Haas students were invited to donate a tax-deductible contribution either online or in person. Fifty-two percent of first-years and 12 second-years participated in the drive.

The $35,293 will be added to monies raised during previous fundraisers including various tailgates and concession sales, a chili cook-off, corporate donations from Whole Foods and Adobe, the dean's donation of $10,000, and an intern-matching donation from

Now in its third year, Haas for Students will offer about two dozen Haas students, who have accepted summer internships in the nonprofit or public sectors, fellowship aid to help cover their basic living expenses.

Applications for Haas for Students fellowship awards are due Friday, May 4. Recipients announced May 11. For more information or to help sponsor a fellowship, contact Luke Dunnington, MBA 08, at

Berkeley MBA Students Place Third at Challenge 4 Charity Sports Weekend

Berkeley MBA students placed third at the Challenge 4 Charity (C4C) Sports Weekend as they competed against seven other west coast business schools to raise money and provide volunteer hours for the Special Olympics.

The event, which was hosted at Stanford on April 21 and April 22, included competitions in squash, softball, soccer, tennis, running, swimming, golf, and darts. Haas had several successes, placing first in the men's softball and winning the co-ed soccer tournament. For the latter, a win was eked out by Haas after the tied game went into overtime.

The Haas team raised $14,563 and served 1,060 hours. UCLA and Stanford took first and second, respectively. Collectively, the eight business schools raised $474,777, at least half of which will go directly to the Special Olympics. The eight schools served a total of 14,607 volunteer hours.

The Sports Weekend was the culmination of the academic year's fundraising efforts. Previous C4C events included a Halloween party, a casino night, and a charity auction.

This year, in addition to coaching the Richmond Buffalos Special Olympics team in basketball and bowling, Haas students worked with the Alameda Point Collaborative, a neighborhood community providing affordable housing, mental health facilities, and employment assistance to individuals and families in need.

MBA Students Defeat Faculty and Staff in Softball

The MBA student team beat the faculty and staff team 19 to 14 at the annual softball game last Friday, April 27.

The score was close for most of the contest, with the faculty-staff team holding an 11-6 lead going into the final inning, but the student team scored 13 times in the top of the final inning to take the lead for good.

"Faculty-staff team manager Gundars Strads said that a single-digit loss would have been a moral victory," says Dan Sullivan, the director of MBA Academic Affairs, who served as umpire for the game." Certainly the faculty and staff met that goal."

A picnic followed the game.

Staff News

Robert Gleeson Selected for Berkeley Staff Assembly Excellence in Management Award

Robert Gleeson, the executive director of the Berkeley-Columbia Executive MBA program, has been selected by the Berkeley Staff Assembly to receive an Excellence in Management Award.

This year's award, themed "Leading by Mentorship and Example," recognizes managers who exemplify outstanding professional qualities and who guide staff in developing their own skills and career goals.

Gleeson will be presented the award on May 10 in a ceremony at the International House. Chancellor Robert Birgeneau will be the keynote speaker for the event.

Guilfoyle, Hoch, and Wilson Win Outstanding Staff Awards

The Haas School celebrated the outstanding achievements of three Haas School staff members with Outstanding Staff Awards at the Staff Appreciation Luncheon on April 17.

The recipients were Kim Guilfoyle, Ph.D. program administrative director; Beth Hoch, assistant director of the Evening & Weekend MBA program; and Carol Wilson, an account representative in Business and Personnel Services.

The awards, which were presented by Dean Tom Campbell, recognize the recipients' extraordinary contributions to the Haas School community.

Ainka Fulani Joins Career Services as Associate Director

Ainka J. Fulani has joined Career Services, in an entirely new position, as associate director of MBA career advising and programs. In this role, Fulani provides strategic direction for her department on advising and curriculum development. She oversees advising services and manages programs for all MBAs. Fulani also advises students.

Before coming to Haas, Fulani was a manager of operations, recruiting, and staffing for Gap, Inc. in San Bruno. She holds a bachelor's degree in English literature from UC Berkeley, a certificate in human resources management from NYU, and an MBA from Wharton. Originally from New York, Fulani loves food and travel and has most recently visited Italy and China.

Phone: (510) 642-8126
Office: S420K

Haas in the News

Henry Chesbrough, executive director of the Center for Open Innovation, was mentioned in an April 26 Market Wire article titled "Vinod Khosla, Legendary Venture Capitalist, and Dr. Henry Chesbrough, Open Innovation Expert, Keynote 2007 Venture Forum," on the country's largest showcase of early stage innovation at the annual Venture Forum. For the full article:

Robert Cole, professor emeritus, and Sebastian Teunissen, Executive Director of the Clausen Center for International Business and Policy, were mentioned in an April 24 ABC7 News story titled "Toyota Tops General Motors In Sales Worldwide." For the full article and video:

Thomas Davidoff, assistant professor, was quoted in an April 22 San Francisco Chronicle article titled "Why we shouldn't be bailing out subprime lenders or borrowers." For the full article:

Professor Robert Edelstein was quoted in an April 21 Gulf News article titled "Property hedging is over the horizon," on minimizing real estate investment risk. For the full article:

Kellie McElhaney, executive director of the Center for Responsible Business, was quoted in an April 21 Oakland Tribune article titled "Companies jumping on the Earth Day wagon" regarding Bay Area businesses presenting their eco-friendly ventures at Earth Day. For the full article:

Peter Vlastelica, MBA 06, and John Kloster, MBA 06, were mentioned in an April 18 Oakland Tribune article titled "Cal grads launch sports website." For the full article:

Kristin Goos Richmond, MBA 06, and Kirsten Tobey, MBA 06, were mentioned in an April 18 GreenBiz News article titled "Berkeley MBAs Win Global Social Venture Competition," on winning the grand price in the recent Global Social Venture Competition held at the Haas School. For the full article:

Chesbrough was mentioned in an April 18 Consultant News article titled "PRTM Management Consultants form academic affiliation with Henry Chesbrough." For the full article:

Terrance Odean, the Willis H. Booth Chair in Banking and Finance I, was mentioned in an April 17 Business Day article titled "Street Dogs: Don't let dips ruin the long term" on investor behavior after the recent Chinese sell-off. For the full article:

Odean was also mentioned in an April 17 The Dominion Post article titled "To sell, or not to sell, that is the question," on constant choice between sale and retention for investors. For the full article:

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was quoted in an April 16 Congressional Quarterly article titled "Concerns Grow Over Funding Energy Projects," regarding funding for alternative-energy production. For the full article:

Barbara Mellers, Milton W. Terrill Professor of Business Administration, was quoted in an April 15 The Mercury News article titled "Execs defend use of lopsided layoffs in Maxtor acquisition." For the full article:

Paul Frankel, lecturer, was quoted in an April 15 San Francisco Chronicle article titled "Responsibility is in their sites," on entrepreneurs building ventures that deliver both financial and social returns. For the full article:

David Levine, the Eugene E. and Catherine M. Trefethen Professor of Business Administration, was highlighted in the April edition of the Aspen Institute's Beyond Grey Pinstripes: A Closer Look at Business Education, which investigates Economics courses in the MBA curriculum through the lens of social impact management. For the full article:

Happening at Haas

Saturday, May 12
10:30 a.m. to 12:00 p.m.
Wells Fargo Room
Haas School
The 2007 Ph.D. Commencement will begin at 10:30 a.m. in the Wells Fargo Room. Brunch reception to follow for graduates and guests.
For more information, contact Sheela Jhaveri at 510-642-1409.


NEW ENGLAND ALUMNI - Cross Business School Happy Hour
Tuesday, May 1
6:00 p.m. to 9:00 p.m.
Julien Bar and Lounge
Langham Hotel
250 Franklin Street
Join alumni from Wharton, Sloan, INSEAD, IMD, Stanford, Stern, Tuck, Yale, London Business School, Johnson, Fuqua, Harvard, and Columbia for the monthly Cross Business Happy Hour.
For more information, e-mail Celine Pan at

BAY AREA ALUMNI - National Black MBA Association Diversity Career Fair
Friday, May 4
8:30 a.m. to 12:00 p.m.
San Francisco Marriott Hotel
55 Fourth Street
San Francisco
Bay Area alumni are cordially invited to attend a diversity career fair hosted by the National Black MBA Association - San Francisco Chapter.
To register, visit
For more information, e-mail Jon Faulks at or call him at 415-282-5672.

For more information, please contact Laura Gardner at

Shansby Marketing Seminar
Joel Huber, Duke University
Friday, May 4
11:30 a.m. to 1:00 p.m.
C320 Cheit Hall

Shansby Marketing Seminar
Berkeley - Davis - Santa Clara - Stanford Colloquium
Friday, May 11
11:30 a.m. to 1:00 p.m.
C320 Cheit Hall

For more information, please contact Deborah Houy at

"The power of shame and the rationality of trust"
Joel Baum, Rotman School of Management, University of Toronto
Wednesday, May 2
4:00 p.m. to 5:30 p.m.
C330 Cheit Hall

For more information, contact June Wong at

"The Equity Premium Implied by Production"
Urban Jermann, University of Pennsylvania
Thursday, May 3
4:10 p.m. to 5:40 p.m.
C220 Cheit Hall

Joint Stanford-Berkeley Finance Seminar
Joy Ishii, Stanford University; and Christopher Hennessy, UC Berkeley
Wednesday, May 9
2:30 p.m. to 5:30 p.m.
C230 Cheit Hall


"Opportunities in Technology Investing with Mark Kvamme:
Wednesday, May 2
4:00 p.m. to 6:00 p.m.
Wells Fargo Room, C420
Mark Kvamme is widely known for his successful launch of Apple Computer in the European market and for his creation of Internet companies in the 1990s. At Sequoia, Kvamme leads new investments in software and services start-ups.
For more information, please contact or call 510-643-1398.

For more information, contact Milton Fong at

IO Seminar
"Broadcasting Competition and Programming Costs"
David Genesove, (Hebrew University, Jerusalem, visiting University of Toronto)
Tuesday, May 8
4:10 p.m. to 5:30 p.m.
Evans 608-7

For more information, visit

The Oliver E. Williamson Seminar on Institutional Analysis (formerly IDS270)
"An Eliot Effect? Prosecutorial Discretion in Mutual Fund Settlement Negotiations, 2003-2007" - Eric Zitzewitz - Stanford GSB
Thursday, May 3
4:00 p.m. to 6:00 p.m.
C325 Cheit Hall


Lester Center Dinner
Thursday, May 10
5:00 p.m. to 9:00 p.m.
Wells Fargo Room
For more information, email

Monday - Friday, May 14 - 18
8:00 a.m. to 5:30 p.m.
Investment Management Consultants Association/ Certified Investment Management Analysts Program
For more information, contact Leta Hillman 510-643-4481.

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