Haas NewsWire


Haas NewsWire, May 15, 2000


**The Haas NewsWire switches to its monthly summer schedule after this issue. Look for the NewsWire on June 5, July 10, and August 7. Regular publication will resume with the August 28 issue.**


CONTENTS
Over 600 Students to Graduate at the Haas School Commencement
De Figueiredo Revamps BPP MBA Core Course with New Economy Cases
Haas Makes a Global Impact
Fisher Center Real Estate Conference Focuses on the New Economy
Subscribe to the California Management Review
Haas in the News
Happening at Haas

Haas NewsWire Archive
Contact Haas NewsWire



HAAS HEADLINES


OVER 600 STUDENTS TO GRADUATE AT THE HAAS SCHOOL COMMENCEMENT

On Sunday, May 21, 629 students representing all of the Haas School's four programs will march through the Greek Theatre and into their new roles as Haas alumni.

The Haas School will be conferring 275 undergraduate degrees, 345 MBAs (both day and evening students), and 9 Ph.D.s at this year's commencement ceremony. Rodrigo Rato, deputy prime minister of Spain and minister of the economy and Haas MBA from the class of 1974, will deliver the commencement address. The closing message will be delivered by JoAnn Dunaway, MBA 92, president of the Haas Alumni Network.

The Haas graduation ceremonies on May 21 begin at 9:00 a.m. in the Greek Theatre. They will be followed by a reception on Kleeberger Field from 11:30 a.m. to 1:30 p.m.

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DE FIGUEIREDO REVAMPS BPP MBA CORE COURSE WITH NEW ECONOMY CASES

For students who may find cases on competition in the steel industry not exactly relevant to their up-and-coming New Economy careers, Assistant Professor Rui de Figueiredo has taken on the task of writing six to eight new cases for all sections of the Business and Public Policy (BPP) core course (BA 207B) for the upcoming fall semester.

This infusion of new case materials, designed to bring the challenges of the new economy to the classroom, was created with the help of six dedicated MBA students. De Figueiredo explained that the students he recruited have done exceptional work on the new cases. The students had to find background articles, write a summary of the case, and create a set of questions and answers.

The new cases are primarily about business issues related to market and non-market strategies for Internet, e-commerce, biotechnology, and entrepreneurial ventures. They cover a wide range of topics:


"Our cases need to be focused on decision-makers and managers in firms, contain elements from both the old and new economy, and provide examples of firms from start-ups to Fortune 500's," said de Figueiredo. "The so-called New Economy has provided a wealth of examples in which the political, legal, and social environment of companies plays a crucial role in the development of successful business strategies. This new material will make the class both broader and more relevant for our students."

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HAAS MAKES A GLOBAL IMPACT

Teams of MBA students taking part in the Haas School's innovative International Business Development course will spread out over the globe to conduct on-site consulting projects for a variety of clients ranging from a Mexican orphanage to a Bangladeshi microlender. Fifty-four MBA students, divided into 13 teams will depart for 11 different countries on May 20.

"All of the teams have been given challenging assignments that will test their abilities to deliver high quality results under tight deadlines and tough working conditions," said Sebastian Teunissen, director of international affairs. "This year's teams are perhaps the best prepared yet for their assignments."

One of the Haas MBA student teams will travel to Bangladesh to help Grameen Bank with a project that provides microloans to Bangladeshi villagers to buy or lease wireless phones. These phones become the village phone booths, which the villagers use to make emergency medical calls, contact their family members working abroad, check market prices for their agricultural products, and sell their wares to people outside their villages.

Another team of Haas MBAs is traveling to Mexico to write a business plan for a local orphanage. The orphanage hopes to become self-sustaining by keeping goats and then selling goat milk and cheese.

Ashesi University is having a team of students conduct market research for this private university in Ghana. Ashesi was created by two Haas MBA 99 graduates, Patrick Awuah, a native Ghanaian, and Nina Marini. An IBD team conducted the original feasibility study for Ashesi University in 1998. Future IBD teams will undertake projects covering issues such as branding strategy, faculty and staff training, and operational efficiency.

Other teams have been hired by such well-known companies as Ford Motor, Hewlett Packard, and Lucent. A few teams have been engaged by incubators, venture capitalists, or e-commerce entities. These teams will be operating in Thailand, China, Taiwan, Costa Rica, Cuba, Egypt, Switzerland, and France.

The teams will not head off empty handed. Clif Bar Inc. of Berkeley has for the second year provided IBD teams with their energy bars. For the first time, the Oakland office of Lonely Planet Publications has supplied all teams with guidebooks for their respective destinations. For further information on the IBD program, please see the IBD web site: http://www.haas.berkeley.edu/groups/HaasGlobal/IBDindex.htm

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FISHER CENTER REAL ESTATE CONFERENCE FOCUSES ON THE NEW ECONOMY

"Real Estate and the New Economy: Strategic Anticipation" is the theme for the fifth annual Fisher Center Real Estate Conference that will take place June 6 in San Francisco. The speakers and panels at the conference will focus on the effect the New Economy has had on all aspects of the real estate market, from booming commercial real estate to the creation of online real estate ventures.

Like the Fisher Center's prestigious Annual Real Estate and Economics Symposium, this conference is designed to keep real estate and financial professionals on the cutting edge of their industries. Leading experts will share their ideas about the changing face of today's real estate business and their visions for the new economy. Time is allocated for questions and answers to give attendees the opportunity to have an exchange with some of the most knowledgeable authorities in e-commerce, real estate, and finance.

Robert T. Parry, president and CEO of Federal Reserve Bank of San Francisco, will speak on "The Economy and Public Policy"; Kenneth T. Rosen, chairman, Fisher Center for Real Estate & Urban Economics at the Haas School, will speak on "The Economy, Real Estate, and Capital Markets."

Discount registrations at the $235 rate must be received by May 31, 2000. On June 1, the rate increases to $275 per person. All Haas School of Business faculty and faculty associates of the Fisher Center for Real Estate are invited to attend the conference, free of charge. If you wish to attend, please e-mail Zee Zeleski (zeleski@haas.berkeley.edu) who is handling the registrations. Nametags will be held at the will-call desk at the conference.

The 5th Annual Fisher Center Real Estate Conference will be held on Tuesday, June 6, 2000 from 8:00 a.m. to 5:15 p.m., at the Westin St. Francis Hotel, San Francisco.

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SUBSCIBE TO THE CALIFORNIA MANAGEMENT REVIEW

The just published spring issue of the California Management Review is now available for all Haas students in the lounges and program offices. This issue features the following articles: "E-Retail: Gold Rush or Fool's Gold?" by Haas Professor Kenneth T. Rosen and Amanda L. Howard and "Why Corporate Demography Matters: Policy Implications of Organizational Diversity" by Haas Professor Glenn R. Carroll and Michael T. Hannan. (Check out the full issue's contents at http://www.haas.berkeley.edu/news/cmr/).

The California Management Review is available to Haas students on a complimentary basis while they are at Haas. Graduates can continue to receive CMR after graduation by subscribing at the Special Alumni Rate of only $35 (45% off the regular rate). The International Alumni Rate is only $50 (a savings of $55). To subscribe, simply send e-mail to cmr@haas.berkeley.edu, with current address information. CMR will send the subscription invoice with the August issue.

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HAAS IN THE NEWS

Kim Fisher (MBA 96) is on the cover of the May 15 issue of the US News and World Report. She is profiled in "A Start-up of Her Own" which is about woman CEO's. The full text of the article can be found at http://www.usnews.com/usnews/issue/000515/women.htm.

The Berkeley Business Incubator was featured on the front page of the business section of the May 14 issue of the Contra Costa Times. The article, "Persistence.com" mentioned the following current businesses in the incubator: Evolve Living Inc., Life Circles, Inc., MyHaystack.com, and Startivity.

Richard Kurovsky, executive director of marketing and communications, was quoted on why a greater percentage of women enroll at the Haas School than other business schools in an article in the Los Angeles Times on May 13. The article, "Women Face More Obstacles In Getting MBA," was based on a recent survey of MBA graduates.

ZipRealty.com, a company founded by Juan Mini and Scott Kucirek, MBA 99's, was featured in Realty Times on May 12. Read the full text of the article at http://realtytimes.com/rtnews/rtapages/20000512_opportunity.htm.

Regina Jacobs, MBA 92, was featured on NPR's All Things Considered on May 12. She will be going for the gold at the Summer Olympics in the 1,500 meter run, an event that has never been won by an American woman. NPR will be following her progress in a continuing series.

The Haas School's New Economy Forum was mentioned on the Wall Street Journal on May 11, in the "Digits" column.

Justice Department anti-trust chief Joel Klein's speech at the Haas School's New Economy Forum was written up in the Wall Street Journal on May 10. The article, "Antitrust Chief Says Microsoft Breakup Would Minimize Need for Regulation," quotes both Klein and Microsoft representatives on the issue.

The new Economy forum was mentioned on NPR's Morning Edition show on May 10. Joel Klein was quoted on the anti-trust lawsuit against Microsoft.

Dan Geiger, MBA 98, co-founder and CEO of OpNet, was featured in the May issue of Business 2.0.

The Haas School's New Economy Forum was featured in the San Francisco Chronicle on May 10. "New Economy Graded Well at Silicon Summit" included quotes from several speakers and commentary on the Microsoft lawsuit.

An interview with Ilse Evans, executive director of MBA admissions and career services, was published on Business Week's web site on May 9. Evans discusses all aspects of providing career services at Haas.

The annual MBA Draft article in the May 8 issue of the Industry Standard mentioned that 23% of 1999 Haas MBAs went into Internet/e-commerce/software careers and quoted Ilse Evans, the Haas School's executive director for MBA Admissions and Career Services, on the difficulty of figuring out which offer is the best when dealing with startups. You can read the article at http://www.thestandard.com/article/display/0,1151,14825,00.html.

Professor Severin Borenstein was mentioned in several publications in the past week. On May 7, he was quoted in the Memphis Commercial Appeal on Northwest's Airline's high prices and hub dominance. He was quoted in the San Francisco Examiner on May 9, saying that the California Attorney General is unlikely to be able to prosecute the California refiners successfully for the high gasoline prices in the state. He was quoted in the San Jose Mercury News on May 9, saying that the gasoline supply problems in California are going to get worse as we phase out MTBE. Finally, he was quoted on May 11, in a page one story in the Wall Street Journal on the problems with electricity deregulation and the possible power shortages that parts of the country face this summer.

"The Demography of Corporations and Industries" by Professor Glenn Carroll, is featured on the Harvard Business School Web site HBS Working Knowledge. The feature can be found at http://hbsworkingknowledge.hbs.edu/topics/organizations/.

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HAPPENING AT HAAS

ALUMNI EVENTS

Haas Alumni Network South Bay Chapter (in conjunction with the Harvard Business School and Stanford GSB)
"The US Economic Boom - How Long Can It Last?"
A dinner and speaker presentation featuring Dr. Janet Yellen, past chairman of the President's Council of Economic Advisors and Haas School professor
Tuesday, May 16, 2000
6:00 to 9:00 p.m.
Santa Clara Marriott Hotel

What does the future hold for our unprecedented economic expansion? How will the economy affect the stock and IPO markets? Please join with your fellow South Bay MBA and BS alumni in exploring the answers to these critical questions.

Cost: $30.00 for Haas students and staff at the door. Seating is limited and will be on a "first-come, first-served" basis, so please reserve early. Web registration through Acteva.com at the following URL:http://www.acteva.com/booking.cfm?bevaID=4817. Registration by check (made out to "HAN/South Bay") may be sent to: William P. Ledeen, Haas Alumni Network/South Bay, 10265 Parkwood Drive #1, Cupertino, CA 95014.

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The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

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