Haas NewsWire

Haas NewsWire, August 25, 2003

AMD Founder to Deliver the Keynote Address at Leading Edge Conference Sept. 20
New Marketing Professor Sheds Light on Consumer Choice and Firm Pricing
US News Ranks Haas Undergraduate Program #3
From Wi-Fi to Social Ventures: Berkeley Entrepreneurs Forum Announces Lively Fall Line-up
Career Center's Extra Efforts to Place Berkeley MBAs Pay Off
Business 2.0 Profiles Haas Among Top 25 Business Schools
Haas School Ranked #14 in the World by Latin American Business Magazine
Haas in the News
Happening at Haas

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AMD Founder to Deliver the Keynote Address at Leading Edge Conference Sept. 20

Advanced Micro Devices (AMD) founder and Chairman Jerry Sanders will share his experiences from the front lines of battling for market share in the highly competitive semiconductor market at the 6th annual Leading Edge Technology Conference at the Haas School on September 20.

The annual MBA student-organized conference will be held on the Haas campus on Saturday September 20th, 2003. Tickets are available now at http://www.theleadingedge.org/2003/register.htm. Early-bird prices (students $35, alumni $50, and general admission $75) remain in effect until September 5, so sign up early.

Sanders launched AMD with seven co-founders in 1969. Over the past three decades, AMD has challenged industry giants and overseas competitors for market share. During the course of his remarkable career, Sanders, has received many awards and accolades, including the Lifetime Achievement Award from PC Magazine (2002), the Robert N. Noyce Award (the semiconductor industry's highest honor for leadership) in 1998, and the Medal of Achievement (2001) from the AeA, the nation's largest high-tech industry association.

Sanders' keynote will kick off the conference program shortly after 9:00 a.m. in the Haas School's Arthur Andersen Auditorium.

The keynote precedes a day of panel discussions that will take a look behind the scenes of current technology trends in biotechnology, wireless, venture capital, and online music.

The latest gadgets and products from select technology companies will be displayed for a close-up look and hands-on experience at the product and technology fair, EdgeXpo.

For more information on the conference and technology fair and up-to-the-minute news on panels, visit http://www.theleadingedge.org/.

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New Marketing Professor Sheds Light on Consumer Choice and Firm Pricing

Ever clipped a coupon for your breakfast cereal? Probably not. As Assistant Professor Hai Che will confirm, even when cereal prices were high, consumers would not reach for a different box of breakfast cereal just because it was a few cents cheaper. But did cereal manufacturers realize this and adjust their prices?

These are the kinds of questions the newly minted assistant professor of marketing is addressing in his research. He joined Haas this fall from the Olin School of Business at Washington University in St Louis, where he pursued a Ph.D. in marketing.

The pricing of ready-to-eat breakfast cereals has raised many questions, including at the Federal Trade Commission (FTC). In the 1980s and early 1990s, consumers kept complaining about the high prices in the cereal market. If consumers were price-sensitive, it was believed, cereal manufacturers should be charging lower prices in order to compete for market shares. Since they were not, they were accused of collusive pricing and became subject to an FTC investigation.

In trying to determine whether cereal consumers really are price sensitive or not, Che found that segmenting cereal consumers into groups based on their purchase behavior - whether they stay with their familiar brand or seek variety -- provided a more accurate picture and showed that consumers are less price sensitive than assumed.

It follows that the stronger consumers' loyalty to their purchase behavior, the more cereal manufacturers could raise prices without worrying about losing consumers, even when competing for market shares.

Che then studied the nature of marketers' pricing behavior and strategic interaction. He learned that when ignoring the different kinds of consumer behavior, market data suggests that cereal manufacturers collude to raise prices. However, when taking consumers' loyalty to their purchase behavior into account, the pricing appeared to be competitive, rather than collusive.

For his research, Che draws heavily on his training in economics. Originally from China, he studied finance at Fudan University in Shanghai and did research on how to make the Chinese currency convertible during the economic reform in 1992. After arriving at the Department of Economics at the University of Toronto on a scholarship, he became more interested in industrial organization and decided to apply his training in game theory and econometrics to pursue answers to elusive marketing problems.

"The change worked out well," says Che, referring to the switch from finance to marketing, because it paved his way to Berkeley. "The marketing group at Haas is one of the best in the world. Each professor is one of the best in his or her field, and they are all really active researchers."

This fall, he will start new research projects and prepare to teach the undergraduate marketing core course in spring.

In addition his colleagues, Che appreciates the pleasant weather of the Bay Area and the fact that he can walk to restaurants, shops, and bookstores. He is a big movie fan, and if you discover a good jazz club in the area, he'd like to hear from you.

He can be reached at cheh@haas.berkeley.edu or at (510) 643-8918. His office is located in F696.

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US News Ranks Haas Undergraduate Program #3

The Haas School Undergraduate Program tied with University of Michigan's program for #3 in the nation, up from #4 last year, in the US News & World Report's August 25 issue.

The University of Pennsylvania's Wharton School came in #1, and MIT's Sloan School #2.

The undergraduate program survey is based solely on peer evaluations, namely a survey of deans and undergraduate program directors of accredited US business schools who evaluate the strength of individual programs.

The deans and senior faculty also ranked Haas in the top ten of several undergraduate specialty areas:

"The Haas School has built a well-rounded and cutting-edge business program for undergraduate students," said Dan Himelstein, executive director of the Undergraduate Program. "We are excited to see that our peers recognize it as such."

Some of this rankings information can be found on the US News web site at http://www.usnews.com/usnews/edu/college/rankings/rankindex_brief.php.

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From Wi-Fi to Social Ventures: Berkeley Entrepreneurs Forum Announces Lively Fall Line-up

The Lester Center for Entrepreneurship and Innovation's immensely popular Berkeley Entrepreneurs Forum promises to bring the most intriguing business issues of the day before a broad range of entrepreneurs and business professionals this season.

The 2003 fall line-up includes an evening on Wi-Fi, an update on trends in venture capital, and a panel discussion on social entrepreneurship. All events include a networking hour with refreshments before the main program.

The first forum, "The Wi-Fi Revolution," takes place this Thursday, August 28, at 6:30 p.m. in the Arthur Andersen Auditorium.

Moderated by Greg Beattie, partner at Reed Smith Crosby Heafey, which is also sponsoring the event, the panel will discuss both the potential and the implications of wireless Internet access for the business world. The panel includes Ken Biba, chairman and CEO of Vivato, a Wi-Fi infrastructure company; Jeff Gilbert, director of Advanced Technology at Atheros, a fabless semiconductor company; and Ron Reich, who is a partner at Intel Capital, Intel's investment arm, where he specializes in strategic investment in wireless technologies.

On September 25, the forum presents "2003 Venture Capital Report: A Savvy Assessment of Current Financing Trends." Speakers will include Robert Ackerman from Allegis Capital; Brian Atwood from Versant Ventures; Steve Bengston from PricewaterhouseCoopers; John Denniston from Kleiner Perkins Caufield & Byers; and Mark Kvamme from Sequoia Capital. The panel will be moderated by Sam Angus from Fenwick & West, which is also sponsoring the event.

On October 23, Rick Cronk, BS 65, retired president of Dreyer's Grand Ice Cream, Inc., and chair of the Haas School Advisory Board, will speak on his experience building Dreyer's from 1977 until its sale this year to Nestle.

The final event of the fall will be "Entrepreneurship and Social Venturing: Using Entrepreneurship and the Free Market to Create Social Gains" on November 20. The panel will feature Jacqueline Novogratz from Acumen Fund and Michael Dorsey from Bay Area Equity Fund and will be moderated by William Rosenzweig, who teaches social entrepreneurship at the Haas School. This forum is sponsored by The Goldman Sachs Foundation, the London Business School, Columbia University's Graduate School of Business, and the Haas School of Business.

For more program information or to register for an event, call 510-642-4255 or visit http://entrepreneurship.berkeley.edu/bef.asp.

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Career Center's Extra Efforts to Place Berkeley MBAs Pay Off

After working throughout the year to help the Berkeley MBAs of the class of 2003 find jobs in a downturned economy, the Chetkovich Career Center partnered with executive search firm Stanton Chase International in June to provide a one-month intensive blitz for recent graduates who were still looking for work. And the results have been highly encouraging for the graduates in the program.

"The results of the program were terrific," said Abby Scott, director of Career Services. "At the end of the month, 15 additional graduates of the 45 active in the program had jobs."

By graduation, about two-thirds of the class of 2003 had either accepted a position or were considering offers, but the others were still looking.

"We wanted to be sure we were providing all the help we could during these challenging times," said Scott, who hired Stanton Chase International to work with students interested in consumer products and financial services.

"We chose just two industries to give the program some focus and to give the recruiters some clear target areas," said Scott. "Financial services and consumer products came out on top after taking inventory of the interests of the students who were still looking for work."

Stanton Chase worked intensively with the new graduates in small groups. The recruiters helped the Haas grads to develop target lists, and they encouraged each graduate to find his or her unique value proposition. They drilled the candidates over and over until they were able to verbally communicate their value proposition or "elevator pitch.' And for those students who showed that they had sufficient knowledge about their target companies and the value they could add to the firm, introductions were made to Stanton Chase contacts. "The timing of the program was perfect, because the students could devote themselves entirely to their career search," said Scott. "Without classes, club responsibilities and other school related activities, the recent graduates were able to focus on their job search.

"They learned a tremendous amount from working with an executive search firm," said Scott. "These are skills that will give them the extra edge throughout their entire careers."

For more on what the career center has planned for the fall, visit http://www.haas.berkeley.edu/careercenter/mba.html.

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Business 2.0 Profiles Haas Among Top 25 Business Schools

The Haas School of Business was listed among the top 25 business schools for recruiters in the September 2003 issue of Business 2.0 in "A Talent Hunter's Guide to Business Schools," targeted at recruiters.

The article grouped the Haas School among the top "Tech" schools. Other groupings included the "Classics," the "Regionals," and the "Hidden Gems."

The top schools were profiled and given a scorecard based on the percentage of students with job offers at graduation, the strength of the school's alumni networks, whether it turns out team players, and how tech-savvy it is. The latter two categories were based on interviews with business school professors and corporate recruiters.

The Haas School received an A for its student team players, a B for being a tech-savvy school and for the strength of its alumni network, and a C for chances that recruiters' prospects to make a hire.

The full article will soon be available at http://www.business2.com.

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Haas School Ranked #14 in the World by Latin American Business Magazine

America Economia, a Latin American business magazine, ranked the Haas School #14 in the world in its annual ranking of the best Latin American and worldwide business schools for Latin American students in its September 2003 issue. In 2002, the Haas School ranked #11.

The ranking is based on factors such as the number of Latino faculty and students, resources available for research and recruiting in Latin America, and student services specifically for Latino students.

For more information on the Spanish-language ranking, visit http://www.americaeconomia.com.

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Michaela Rodeno, MBA 80, chief executive officer of St. Supery Vineyards & Winery, was featured in the San Francisco Chronicle on August 24 in an article titled "Napa Valley success story - from BV tour guide to St. Supery CEO." For full text:

Severin Borenstein, E.T. Grether Professor in the Economic Analysis and Policy Group, was quoted in The Oil Daily on August 22 in an article titled "Most Off-Limit Reserves Likely to Remain Out of Reach." Borenstein commented on the limitations US domestic energy supplies.

Kenneth Rosen, California State Professor in the Real Estate and Urban Economics, was quoted in the San Francisco Chronicle on August 22 in an article titled "Bay Area Home Sales at 4-year High in July; Median prices decline slightly in S.F., Santa Clara." Rosen commented on the effects of interest rates on the real estate market. For full text: http://www.sfgate.com/cgibin/article.cgi?file=/chronicle/archive/2003/08/22/BU138873.DTL&type=printable.

Laura Tyson, professor in the Business and Public Policy Group and currently on leave, was mentioned in The Times (UK) on August 20 in an article titled "Men continue to keep a firm hold on Britain's boardrooms."

Severin Borenstein was featured on National Public Radio's Talk of the Nation Program on August 20, regarding alternatives to current American power and energy systems. To listen to program: http://www.npr.org/features/feature.php?wfId=1402683

Severin Borenstein was featured in KTVU's Money feature on August 20 in a program titled "Is Big Oil Pumping Gas Prices?" Borenstein commented on fluctuating oil prices and their effects on franchisees and consumers. For full a summary of the program, see http://www.ktvu.com/money/2223958/detail.html.

The Financial Times ran an article on August 19 written by Severin Borenstein titled "Power Politics Hurts Consumers."

Laura Tyson was quoted in the Buffalo News on August 18 in an article titled "New York State Voters; Need to be More Proactive." The article quoted Tyson saying that the Republican tax cuts are "redistributive."

Laura Tyson was mentioned in the Minneapolis/St. Paul Star-Tribune on August 18 in an article titled "Red Ink; Who's Conservative Now?" She was part of a group of Democratic economists who organized a conference.

Rashi Glazer, professor in the Marketing Group and co-director of the Center for Marketing and Technology, was quoted in the Los Angeles Times on August 18 in an article titled "Schwarzenegger Makes His Pitch: The gubernatorial candidate has been dropping favorite brand names into campaign speeches." For full text: http://latimes.com/news/local/la-me-pitch18aug18,1,6934317,print.story (registration required).

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The Wi-Fi Revolution
Thursday, August 28
6:30 p.m. to 8:30 p.m.
Arthur Andersen Auditorium
For more information, visit http://entrepreneurship.berkeley.edu/bef.asp or call 510-642-4255.

"Financial Reporting and Regulatory Reform"
Tuesday, September 9
11:45 a.m. to 2:30 p.m.
World Affairs Council, 312 Sutter Street, Suite 200, San Francisco
A dialogue among corporate financial executives, accounting and legal experts on business impacts and compliance strategies posed by the Sarbanes-Oxley Act and US Patriot Act. The panelists include Richard Levy, corporate controller, Wells Fargo Bank; Tammy Stacy, senior vice president and wholesale compliance manager, Wells Fargo Bank; Nicholas Unkovic, partner, Squire Sanders & Dempsey; and Nelson F. Everhardt, president, Everhardt & Associates, LLC with moderator Rada Brooks, executive director, Center for Financial Reporting and Management.
Cost: World Affairs Council members $25, nonmembers $35
Register online at http://www.itsyourworld.org/program.php?page=660 or call the Council at 415-293-4600.
This event is cosponsored by Center for Financial Reporting and Management and the World Affairs Council.

"The Impact of the Iraq War on the US Economy" by Paul Krugman, professor of economics and international affairs at Princeton University.
Friday, September 26
12:00 p.m.
Journalism School Library

"Outstanding Creativity and Leadership: How Similar? How Different?" by Dean Simonton, Department of Psychology
Wednesday, August 27
4:00 p.m. to 5:30 p.m.
Room C135
For more information, contact Deborah Houy at houy@haas.berkeley.edu.

"Plata o Plomo? Bribe and Punishment in Theory or Political Influence" by Ernesto Dal Bó, Haas School of Business
Thursday, August 28
4:00 p.m. to 6:00 p.m.
Room C135
For more information, contact Anita Stephens at Stephens@haas.berkeley.edu.

"The Noblesse Oblige of Pension Fund Champions: Social Innovation Processes in US Shareholder Activism, 1949-2000" by Trex Proffitt, UC Riverside
Wednesday, September 3
4:00 p.m. to 5:30 p.m.
Room C135
For more information, contact Deborah Houy at houy@haas.berkeley.edu.

"The Social Structural Detriments of Academic Life Scientists' Entrepreneurial Pursuits" by Toby Stuart, Columbia University
Thursday, September 4
4:00 p.m. to 6:00 p.m.
Room C135
For more information, contact Anita Stephens at Stephens@haas.berkeley.edu.

Peter Bossaerts, California Institute of Technology
Thursday, September 11
4:10-5:40 pm
Room C220 Cheit Hall
For more information, contact June Wong at june@haas.berkeley.edu.

"Tender Offers and Leverage" by Holger Mueller, New York University
Thursday, September 24
4:10-5:40 pm
Room C220 Cheit Hall
For more information, contact June Wong at june@haas.berkeley.edu.


Tuesday, September 9
7:30 p.m. to 9:30 p.m.
East Bay Haas Connection
Location: Cafe de la Paz, 1600 Shattuck@Cedar, Berkeley
Cost: $10 to cover the tapas, no-host beverages.
Please RSVP to: George Reitter, MBA 70, greitter@mba.berkeley.edu
This is the chapter's monthly social networking event and we have a special guest speaker to kick off the fall program. Jerome S. Engel, Executive Director for the Lester Center for Entrepreneurship and Innovation will speak to us on Entrepreneurship: State of the Art 2003. As well as being very insightful, Jerry is very witty and a great presenter.

BAY AREA ALUMNI - Biotech Networking
Wednesday, September 10
6:30 p.m. to 8:30 p.m.
Location: Gordon Biersch Brewery Restaurant, 2 Harrison Street, San Francisco
Please join Haas alumni who are working in or interested in biotechnology/pharmaceutical/medical device industries and network with other business management professionals. Please look for the Haas sign inside the restaurant or on the patio. Free street parking in the area, the brewery is a few blocks from BART/Muni, and there is no Giants home game that evening.
For more information or if you would like to help organize events, contact Sarita Jain at sjain@mba.berkeley.edu or 415-378-4281.

Haas Bowling Fun
Sunday, September 14
2:00 p.m. to 4:00 p.m.
Location: Strike Bethesda, 5353 Westbard Avenue, just off River Road in Bethesda, Maryland
Please RSVP to Vijay D'Souza vijayadsouza@hotmail.com by Tuesday, September 2.

Biotech Roundtable Networking Event
Tuesday, September 23
6:00 p.m. to 9:00 p.m.
Location: Pyramid Alehouse, 901 Gilman Street, Berkeley
The Biotechnology Roundtable is hosting a networking event for business professionals in the biotech industry.
Attendance is free and no RSVPs are required.

Alumni Tailgate Party
Saturday, September 27
Noon to 2:00 p.m.
Haas Courtyard
Please join current Haas students for an alumni tailgate party in the Haas Courtyard. Regardless of how the game ends, we can promise you'll have plenty of fun before the game begins. Sponsored by the MBA Association (MBAA), these informal gatherings (with beer, soda and snacks provided) will begin two hours before kickoff. Please note that game times are subject to change. Football tickets are not included with the tailgate party and can be purchased by calling 1-800-GO BEARS.
For more information on alumni tailgate parties or other student-alumni events, please visit http://www.haas.berkeley.edu/alumni or contact Mark Gervase, MBAA VP Alumni Affairs at mgervase@mba.berkeley.edu.

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