Haas NewsWire

Haas NewsWire, September 23, 2002

Intuit CEO Scott Cook and Sequoia Partner Mark Kvamme to Speak at Leading Edge Conference
Accenture Award-Winner Urges Companies to Work Smarter, Not Harder
B2C E-Business Annual Seminar Features Top Haas IT Scholars
Haas Ranks Fourth Again in US News Undergraduate Rankings
Latin American Magazine Ranks Berkeley MBA #11 in the World
Financial Reporting Conference to Discuss Special Purpose Entities Policy Changes
Faculty News
Haas in the News
Happening at Haas

Haas NewsWire Archive
Contact Haas NewsWire


Intuit CEO Scott Cook and Sequoia Partner Mark Kvamme to Speak at Leading Edge Conference

The fifth annual Leading Edge Conference, the Haas School's MBA-student-run technology conference, will bring together Bay Area inventors, innovators, and entrepreneurs on Saturday, October 5, for a day of exploration, discussion, and networking. Scott Cook, founder and chairman of Intuit, and Mark Kvamme, partner of Sequoia Capital, will be this year's Leading Edge keynote speakers.

The all-day conference will take place on the Haas School's campus and is open to students, faculty, and the general public. For more information about the conference and to register, visit: http://www.theleadingedge.org.

The conference will feature thirteen panel discussions addressing current technology issues, from biotechnology and e-Learning to gaming and banking. Bonnie Elgamil, co-chair of the conference, noted, "Despite fluctuating market conditions, technology-driven businesses remain one of the Bay Area's fundamental strengths and one of Berkeley MBA students' primary interests." She added that discussion on the serious issues that face the future of technology will be a top priority.

As founder, former president, and CEO of Intuit, keynote speaker Scott Cook has been responsible for the company's success ever since the initial launch of Quicken, a financial software package. He is currently chairman of the board, is active in the company on a full-time basis, and is a member of the board of directors of Amazon.com, eBay, the Asia Foundation, the Intuit Scholarship Foundation and the board of visitors of the Harvard Business School Foundation. He holds a BA in economics and mathematics from the University of Southern California and a MBA from Harvard University.

Sequoia Capital's Mark Kvamme is a UC Berkeley alumnus, BA 85, and was a founding member of Apple France. Previously a director of International Marketing for Wyse Technology; president and CEO of International Solutions; chairman and CEO of CKS Group; and chairman of US Web/CKS, Kvamme now focuses on the services and software investments sector of Sequoia Capital. He is a director of Iron Hide, Bang Networks, Tonos, Sawyer Media, Harmonic, and Macromedia.

In addition to the keynote speeches and panel discussions, the conference will feature EdgeXpo, a product fair that showcases the newest technologies to emerge from the Bay Area. Companies participating in EdgeXpo range from traditional technology stalwarts, such as Motorola and WindRiver Systems to start-ups, such as Wideray and Leapfrog.

[top of page]

Accenture Award-Winner Urges Companies to Work Smarter, Not Harder

Nelson P. Repenning, the J. Spencer Standish Career Development Professor at the MIT Sloan School of Management, is the winner of this year's Accenture Award for best article published in the California Management Review (CMR) in 2001-2002. He presented his award-winning article (co-authored with John D. Sterman), "Nobody Ever Gets Credit for Fixing Problems that Never Happened: Creating and Sustaining Process Improvement" (California Management Review, Vol. 43, No. 4) to the Haas School community, on Friday, September 20.

David Vogel, editor of CMR and the George Quist Professor of Business Ethics said, "Repenning's and Sterman's paper addressed a central problem in current management practice, namely the gap between managers' awareness of how to improve firm performance and the general lack of adoption of these improvements."

"There are more good tools out there than there are organizations that actually use them," Repenning began his presentation on Friday. His talk focused on the dilemma that companies face when the introduction of new improvement efforts interact with the physical, economic, social, and psychological structures in which the implementations takes place. He outlined how companies can improve operational performance by "working smarter," rather than "working harder," leading to a virtuous cycle of process improvement rather than a downward spiral of declining capability.

Repenning provided cases studies of a game simulation that has helped companies such as Du Pont and BP overcome their "capability trap." He acknowledged Sara Beckman, a Haas School senior lecturer, for her contributions to the IT field.

The lecture was sponsored by Accenture, one of the world's major consulting firms, and hosted by CMR. Every year, CMR and Accenture present the award for the article that has made the most important contribution to improving the practice of management within the past four issues (one year) of CMR. The CMR editorial board selects the first round of finalists, and distinguished executives are the arbiters for the final round. The winner receives both a cash prize and wide distribution of several thousand special reprints of the article both locally and nationally, following the talk.

In his third year of presenting the Accenture Award, Haas alumnus and Accenture employee, Theo Bell, MBA 99, noted his enthusiasm for this particular talk, saying he hoped to gain knowledge that he could take back to his current Accenture project.

For more information about the California Management Review, visit http://www.haas.berkeley.edu/news/cmr/. A complimentary copy of the article is available by e-mailing CMR at cmr@haas.berkeley.edu.

[top of page]

B2C E-Business Annual Seminar Features Top Haas IT Scholars

"Innovation and e-Strategy in Retailing, Banking, and Consumer Service" are the topics of a six-day business-to-consumer seminar on October 5 to 11, 2002. The seminar is organized by The Fisher Center for the Strategic Use of Information Technology at the Haas School and the Norwegian School of Management.

The seminar, which is intended for senior managers, researchers, CIOs, and CEOs working with e-strategy, business innovation, marketing, or e-commerce projects, will take place in venues around the San Francisco Bay Area. Registration procedures and frequently asked questions can be found at: http://www.bi.no/b2c/seminar/.

Many Haas IT scholars will speak, including J. Richard Beer, executive director of the Fisher Center for the Strategic Use of IT; Phillip Gordon, executive director of the Fisher Center for IT and Marketplace Transformation; and Florian Zettelmeyer, assistant professor of marketing.

Other speakers include Frances Frei, assistant professor of technology and operations management at Harvard Business School; Peder Inge Furseth, associate professor of innovation and economic organization at the Norwegian School of Management; Michael Murphy, general manager of Siebel retail for Siebel Systems; Michael Barrie, vice president of The Gap; and Roy Camblin, senior vice president and CIO of E.piphany.

The conference will focus on integrating e-business solutions for traditional retailers, banks, and consumer service companies in order to successfully implement an integrated Internet strategy. Participants will discuss ways of fostering innovation, the trends in e-business, integration of distribution channels, and developing and implementing Internet strategies in interactive workshops. Conference attendees will enjoy the opportunity to network with colleagues from a broad range of industries and outside experts.

[top of page]

Haas Ranks Fourth Again in US News Undergraduate Rankings

The Haas School of Business ranked fourth for the third year in a row in the 2002 US News & World Report survey of undergraduate business school programs. The ranking was published on the US News web site on September 12 and in the US News' America's Best Colleges 2003 guidebook.

The top five programs and their scores (5.0 being the highest):
1. University of Pennsylvania (Wharton) 4.8
2. Massachusetts Institute of Technology (Sloan) 4.7
3. University of Michigan-Ann Arbor * 4.6
4. University of California-Berkeley (Haas) * 4.5
5. University of North Carolina-Chapel Hill (Kenan-Flagler) * 4.3
University of Virginia (McIntire) * 4.3
* denotes public schools

The US News rankings of undergraduate business programs are based solely on a peer assessment survey. Deans and senior faculty at undergraduate business programs accredited by the Association to Advance Collegiate Schools of Business (AACSB) are asked to rate the quality of all programs they are familiar with on a scale of 1 (marginal) to 5 (distinguished).

US News also ranked 12 school-wide specialties or particular strengths of business programs. Here is how the Haas School fared this year:

3rd in Finance
3rd in Management
3rd in Marketing
5th in E-Commerce
6th in Entrepreneurship
7th in Production/Operations Management
7th in Quantitative Analysis/Methods
9th in International Business
10th in Accounting
10th in Management Information Systems
14th in Supply Chain Management/Logistics
(Haas did not place in Insurance/Risk Management.)

Any school that offers courses in a particular specialty is eligible to be ranked in that area. Deans and senior faculty of business schools nominated up to 10 of the best programs in each specialty area.

The complete listing of the rankings is available for a fee at http://www.usnews.com/usnews/edu/college/rankings/rankindex.htm.

[top of page]

Latin American Magazine Ranks Berkeley MBA #11 in the World

The Haas School's MBA program ranked 11th for the second year in a row on September 5 when the Latin American business magazine America Economia (AE) published its second annual worldwide business school rankings.

The rankings focused on the best value for Latin American students and prestige of the program, based on GMAT scores and the perceived prestige of each school as ranked by 200 business professors in the US, Latin America, Canada, and Europe. Berkeley MBA students on average had the fourth highest GMAT scores, tied with INSEAD in France, worldwide.

The Spanish-language rankings and accompanying articles are available at America Economia's web site at http://www.americaeconomia.com/.

[top of page]

Financial Reporting Conference to Discuss Special Purpose Entities Policy Changes

The Center for Financial Reporting and Management (CFRM) is hosting a conference on Friday, September 27, to discuss potential changes to the rules governing special-purpose entities (SPEs), proposed by the Financial and Accounting Standards Board (FASB) following the public outcry over the Enron scandal.

The conference will take place from 1 pm to 5 pm at the San Francisco Airport Marriott. Program and registration information is available on the web at http://www.haas.berkeley.edu/accounting/cfrm/special_purpose_entities_2002.htm.

Friday's conference is targeted at companies with existing investments in SPEs, those seeking new alternative financing, and analysts and investors seeking to understand the proposed new accounting rules. The FASB's proposed changes are designed to improve the financial reporting of SPEs and are expected to result in the consolidation of SPEs.

Panelists include: Helen Munter, Conference Chair and Partner, Assurance and Advisory Services, Deloitte & Touche; Walter Horst, Director, Financial Services Practice, PricewaterhouseCoopers; Martin B. Kelly, Senior Vice President, Client Solutions Group, Lehman Brothers; Marc Macaulay, Senior Manager, Audit, KPMG; and Michael Richards, Partner, Merger & Acquisition Services, Deloitte & Touche.

[top of page]

Faculty News

David Vogel, George Quist Professor of Business Ethics, participated in a panel discussion titled "Face Off: The Scandal Trap: Ethics, Profits, and You, hosted by the East Bay Business Times in San Ramon on September 12. The two-hour breakfast meeting for business professionals of the East Bay discussed the impact of recent business scandals on local firms and the pros and cons of proposed reforms. Among the panelists were Jack Russi, managing director of Deloitte & Touche; Barclay Simpson, chairman of Simpson Manufacturing Co.; and Helane L. Morrison, district administrator of the US Securities and Exchange Commission.

[top of page]


The October 7th issues of BrandWeek and AdWeek magazines will carry a special DVD entitled "The Future of Marketing Isn't What You Think," on which Peter Sealey, adjunct professor in the Haas Marketing Group, discusses the overall impacts of digital media on the practice of marketing and advertising.

Burch LaPrade, MBA 99 and founder of Brightroom, was quoted in the September 23 issue of Newsweek in an article titled, "Be Your Own Master." Read the full text at http://www.msnbc.com/news/807684.asp.

Ken Rosen, California State professor of Real Estate and Urban Economics, was quoted in the San Francisco Chronicle on September 22 in an article titled, "Job market collapse has people packing." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/09/22/MN159168.DTL.

Dean Tom Campbell was quoted in the Oakland Tribune on September 22 in an article titled, "Silicon Valley clings to off-the-books loophole," about public pressure to change the way companies account for stock options. Read the full text at http://www.oaklandtribune.com/Stories/0,1413,82%257E10834%257E876117,00.html?search=filter.

Tom Campbell appeared on the KTVU Channel 2 News show "Silicon Valley This Week" on September 22. He spoke about the important role of business schools and of teaching ethics during this time of business scandals.

Brett Trueman, the Donald and Ruth Seiler professor of Public Accounting, was quoted in the Oakland Tribune on September 22 in the article titled, "Taking stock of options." Trueman commented on the use of stock options by companies. Read the full text at http://www.oaklandtribune.com/Stories/0,1413,82%257E10834%257E876116,00.html?search=filter.

Brett Trueman was quoted in the San Francisco Chronicle on September 22 in an article titled, "Rank-and-file pensioners struggle." He commented on the widening gap between executive and worker pensions. Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/09/22/BU95956.DTL&type=printable.

The Haas School's extended program in ethics and social responsibility was mentioned in the Toronto Globe and Mail on September 21 in the article, "Like a pot calling $6,000 shower curtain black." Read the full text at http://www.globeandmail.ca/servlet/ GIS.Servlets.HTMLTemplate?current_row=1 &tf=tgam/search/tgam/SearchFullStory.html &cf=tgam /search/tgam/SearchFullStory.cfg &configFileLoc=tgam/config& encoded_ keywords=Haas+School&option=& start_row=1&start_row_offset1 =&num_rows=1&search_results_ start=1&query=Haas+School.

Kellie McElhaney, executive director of the Socially Responsible Business Leadership Initiative, appeared on KQED -FM's Forum on ethics and corporate social responsibility on September 20.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was quoted in the Contra Costa Times on September 19 in an article titled, "Troubling power study." He talked about the California Public Utilities Commission's recent energy study. Read the full article at http://www.bayarea.com/mld/cctimes/news/editorial/4104967.htm.

Christine Rosen, associate professor in the Business and Public Policy Group, was quoted in the Los Angeles Times on September 19 in the article, "U.S. Ruling Says Firms Liable for Abuse Abroad." Rosen commented on the federal appeals panel decision to hold multinational corporations liable for aiding and abetting human rights violations abroad. Read the full text at http://www.latimes.com/templates/misc/printstory.jsp?slug=la%2Dfi%2Dunocal19sep19.

David Vogel, the George Quist professor of Business Ethics, was quoted in the Toronto Globe and Mail on September 18 in an article titled, "Business Schools scramble to offer courses on ethics." Read the full text at http://www.theglobeandmail.com/servlet/ ArticleNews/PEstory/TGAM/20020918/MGETHI/Business/business/ businessGeneralHeadline_temp/2/2/5/.

Severin Borenstein was quoted in the Contra Costa Times on September 18 in the article, "Blackouts for profit alleged." Read the full text at http://www.bayarea.com/mld/cctimes/4097518.htm.

Dean Tom Campbell was extensively quoted in the San Francisco Chronicle on September 17 in an article titled, "Jailhouse seminars: Berkeley MBA students to visit jails to learn about ethics." Campbell spoke about the new Haas program, in which students will visit white-collar criminals in jails. First-year Haas student Sarah Fried was also quoted. Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/09/17/BU40092.DTL.

Severin Borenstein was quoted in the San Jose Mercury News on September 17 in an article titled, "PUC: Available power was held back." He commented on the California Public Utilities Commission's report that the state's five main power companies had enough unused energy capacity to prevent most of the outages that occurred during the energy crisis. Read the full text at http://www.bayarea.com/mld/mercurynews/4096521.htm.

KGO talk show host Ronn Owens interviewed Tom Campbell on September 17 on the issue of ethics and social responsibility.

KCBS radio's Susan Leigh Taylor interviewed Tom Campbell on September 17 on the Haas School's expanded program in ethics and social responsibility in light of the Enron and WorldCom scandals. Read the write-up of the interview at http://www.kcbs.com/pages/kcbs/news/news_story.nsp?story_id=32980982&ID=kcbs&scategory=Computers.

Severin Borenstein was interviewed for "Which Way LA" on KCRW, a public radio station in Los Angeles, on September 16. He commented on the state of California's electricity crisis.

Tom Campbell wrote an Op-Ed piece for the San Francisco Chronicle on September 16 titled, "The case for attacking Iraq." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/09/16/ED187720.DTL.

The Marketing News published an article titled, "Proper ethics" on September 16 - a reprint of an August 25 Associated Press article - on teaching ethics in business schools. The article quoted David Vogel and Hans Grande, MBA 2002 and former MBA Association president.

Michael Gerlach, associate professor of public policy, was quoted in the San Francisco Chronicle in an article titled, "Search engines in China face balancing act--Yahoo avoids being blocked by agreeing to censor site." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/09/16/BU148821.DTL.

The Contra Costa Times ran an article on September 15 titled, "Grad schools trot out perks to lure their A-list prospects," quoting Jett Pihakis, director of domestic admissions in the Full-time MBA Program, and Priya Haji, a second-year Haas student. Read the full text at http://www.bayarea.com/mld/cctimes/news/local/4079004.htm.

Peter Sealey was interviewed on the network show CBS Sunday Morning with Charles Osgood on September 15 in the section titled, "Profile: The new season: product placement becoming latest form of advertising." The subject was "stealth advertising:" ads that are appearing in ways in which they may not be recognized as advertising.

Tom Campbell and Kellie McElhaney were extensively quoted in The Sacramento Bee on September 14 in the article, "Business school prescribing preventive medicine for corporate fraud." Michael Homer, BS '81, who made a gift to the Haas' Socially Responsible Business Leadership Initiative, was also mentioned. Read the full text at http://www.sacbee.com/content/politics/story/4390852p-5417443c.html.

[top of page]


[top of page]

The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

Archived issues of Haas NewsWire are available online at

To subscribe to Haas NewsWire, address e-mail to majordomo@haas.berkeley.edu; in the body of the message type "subscribe haasnewswire" in the first line, and "end" in the second line. To unsubscribe to HNW, type "unsubscribe haasnewswire" in the first line, and "end" in the second line.