Haas NewsWire

Haas NewsWire, October 9, 2000

New Executive Director of the Management of Technology Program Brings His Valley    Connections to Haas
Homecoming and Reunion Events Bring Alumni and Students Together
Haas in the News
Happening at Haas

Haas NewsWire Archive
Contact Haas NewsWire



Drew Isaacs, the new executive director of the Management of Technology Program, is focusing his efforts on linking Silicon Valley to the Haas School. Isaacs is building on his connections and contacts from almost 20 years of working and consulting in Silicon Valley high-tech organizations to expand MOT's outreach in the Valley.

MOT is a joint effort of the Haas School, the College of Engineering, and the School of Information Management and Systems. Through instruction, research, and outreach components, MOT focuses on the set of management activities associated with bringing high-tech products to market. Robert Cole, the Lorraine Tyson Mitchell II Professor of Leadership and Communication, and Paul Wright, the A. Martin Berlin Professor of Mechanical Engineering, are the academic co-directors of the program.

Before to coming to Haas, Isaacs was a marketing executive in Silicon Valley and Tokyo, a scientist at the NASA Johnson Space Center in Houston, and founder and president of California Technology International, a high-tech consulting firm in Sunnyvale, which he still runs.

Since being named MOT's executive director in May, Isaacs has pushed hard to enhance the program on several fronts. First, he is working on a corporate outreach initiative that connects students to Silicon Valley companies, working in real time on projects that have a direct impact at the companies.

Says Isaacs, "This is a huge time and mind-share commitment to Haas by Silicon Valley companies. We have established partnerships with Silicon Valley companies committed to challenging our students with meaningful projects, woven into the academic experience here at Haas. Students and companies both make significant commitments, and the result is an extraordinary partnership with the Valley." This program grew out of the course Isaacs taught at Haas last spring, Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley, which partnered students with several of the national labs and with high-tech companies.

Isaacs has also been using his contacts in Silicon Valley to add to MOT's existing donor base. Since May, he has raised about $200,000 in pledges and gifts.

On October 18, Isaacs launches the new MOT lecture series with a lecture by Aart de Geus, founder and chairman of Synopsys, Inc., titled "Management Evolution in Silicon Valley." Isaacs has selected as speakers in this new series founders, scholars, and analysts from Silicon Valley and elsewhere to Haas. Isaacs has also been working to expand MOT's connections with Boalt Hall, and will feature Boalt faculty lectures on intellectual property law as part of the new MOT lecture series. The schedule for the Fall 2000 MOT Lecture Series follows below.

All lectures are on Wednesdays from 3:30 p.m. to 5:00 p.m.

[top of page]


This Saturday, October 14, the Haas School will be buzzing with events to celebrate this year's MBA reunion classes and homecoming football game. Over 400 Haas alumni are expected at the game and reunion events.

Alumni career advisor John Morel will start off the day at 10:00 a.m. with a discussion on job hunting techniques and procedures using the Internet, targeted job searches, and practical techniques to land a job. Also at 10:00 a.m. the Alumni Entrepreneurs Panel brings back some of the Haas School's most recent success stories. Kim Fisher, MBA 94, co-founder of audiobasket.com, Keval Desai, MBA 99, co-founder of Achex.com, Alan S. Knitowski, MBA 99, founder of Vovida Networks, and Ciaran Quinn, MBA 90, co-founder of VEO will share how they got started, what their experiences have taught them, and what they have achieved. Special events are planned for the reunion classes (years ending in 0's and 5's.) To date, the class of 1990 has the largest number of returning alumni.

The pre-game Jambalaya Jubilee starts at 11:30 a.m. with New Orleans style food and drinks in the Haas courtyard accompanied by Zydeco music. The kick-off time for the Cal vs. UCLA game has been moved to 12:30 p.m. (originally 3:30 p.m.), so get to the Jambalaya early. The change in the kick-off time resulted in the cancellation of the Alumni Connections Mixer.

Check out the alumni website for details on the reunion events planned by the event committees http://www.haas.berkeley.edu/alumni/events/reunion_2000/re2000_class_home.html. Also, register for homecoming online at http://www.haas.berkeley.edu/alumni/registration.

[top of page]


Matthew Fogarty, MBA 01, was featured on the cover of the October issue of Inc. Magazine, as one of the new entrepreneurial elite. Fogarty was profiled as part of a larger piece on venture capitalists searching on university campuses for businesses to fund. Fogarty works for Information Technology University as a campus partner reviewing business plans.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration and director of the University of California Energy Institute, was quoted in the Los Angeles Times on October 9, in an article on Unocal's patenting of the process to make reformulated gasoline. Borenstein said that the patent may be legal but ultimately has made consumers worse off.

Russell Winer, the J. Gary Shansby Professor of Marketing Strategy and the chair of the Marketing Group, was quoted in the San Francisco Chronicle on October 6 on the decline in door-to-door salesmen. In the article "A Brush with Oblivion," Winer comments that while salesmen may decline in prominence, they will not disappear completely.

Brand Leadership, the latest book by David Aaker, professor emeritus of marketing, was reviewed in Financial Services Marketing on October 5.

Borenstein was quoted in the October 3 Chicago Tribune on the effect that high natural gas prices will have on incentives to explore for more gas. http://www.chicagotribune.com/news/nationworld/article/0,2669,1-0010030355,FF.html.

On October 4, Borenstein gave a 20-minute interview on KCPW (NPR) in Salt Lake City on their morning show "Public Affairs." He discussed oil, gasoline, electricity, and natural gas prices and politics.

Dean Laura Tyson was mentioned as one of just three female deans of business schools in a Times of London piece titled, "Women Deans in a Tough Guy's World" on October 2.

[top of page]



[top of page]

The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

Archived issues of Haas NewsWire are available online at

To subscribe to Haas NewsWire, address e-mail to majordomo@haas.berkeley.edu; in the body of the message type "subscribe haasnewswire" in the first line, and "end" in the second line. To unsubscribe to HNW, type "unsubscribe haasnewswire" in the first line, and "end" in the second line.