Haas NewsWire

Haas NewsWire, October 29, 2001

** UC Berkeley Business Plan Competition kicks off tonight at 6:00 p.m. in the Arthur Andersen Auditorium. **

Berkeley and Columbia Announce Joint Executive MBA Program
Undergraduates Compete in Investment Banking Case Finals on Tuesday, October 30
Learn The Secrets Of Post-Bubble Marketing With Louis Stern Thursday, November 1
Top Haas Economists Offer Their Forecast for the US Economy November 9
Intel CEO to Speak at Research Dialogue on November 14
Alumni and Friends Invited to Travel Abroad with MBA Students
The Final Tests are in: Substance Found at Haas Not Hazardous
Haas in the News
Happening at Haas
Alumni Events

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The Haas School and Columbia Business School are jointly launching their new Berkeley-Columbia Executive MBA program this fall. The new program is being marketed by both schools across the nation starting this week.

The Berkeley Columbia EMBA blends the distinctive strengths of the two schools: Wall Street and Silicon Valley, New York and California. Aimed at a select group of high-level executives, the new program will enroll its first class in June 2002.

The marketing launch of the EMBA program, which was originally scheduled for the week of September 11 was delayed due to the terrorist attacks in New York and Washington, is commencing now and will continue into spring 2002. The EBMA program places a major emphasis on drawing applicants from the west coast. Information sessions for prospective applicants across the nation start on November 7 and will continue through February.

Information sessions will be held throughout California and western states as well as New York, east coast states, and the Midwest.

Upcoming information sessions in California include:

For more detailed information on these and other events, please go to the web site at: http://web.haas.berkeley.edu/embaadmissions/events/index.cfm.

The EMBA curriculum will offer participants fresh insights into the complex forces of global, financial, technological and entrepreneurial changes that are transforming the business world. It leverages the schools' locations in two of the world's most important business centers - New York City and the San Francisco/Silicon Valley area.

"In today's turbulent business environment, executives must possess outstanding management skills and a keen understanding of the rapidly changing nature of the economy and business world," said Haas School Dean Laura Tyson. "This unique educational partnership will develop leaders with the requisite vision and skills for success."

Designed to accommodate the busy executive, the Berkeley-Columbia EMBA features a convenient schedule of 15 weeks of instruction over 19 months alternating between New York and Berkeley. The bi-coastal curriculum, taught by the faculty of these two premier institutions, will offer broad, general management courses with a strategic perspective, including a series of cutting-edge electives in areas such as IT strategy and international finance.

Companies sponsoring promising executives in the Berkeley-Columbia EMBA will see immediate benefits from the program, as participants are encouraged to apply cutting-edge concepts to their workplace.

In addition to receiving MBA degrees from both Columbia Business School and UC Berkeley, participants will benefit from a lifetime membership in the global professional networks of both schools that includes over 50,000 alumni.

To learn more about the Berkeley-Columbia EMBA program, please visit the web site at http://www.berkeley.columbia.edu.

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Haas undergraduates have a chance to tackle real-world problems with creative solutions every year in the Investment Banking Case Competition. The Haas School's undergraduate program office and Goldman, Sachs & Co. are hosting the final event for the fourth annual case competition on Tuesday, October 30, from 6:00 p.m. to 9:30 p.m. in the Arthur Andersen Auditorium. The finals are free and open to the entire UC Berkeley community.

Each year this competition showcases one of Goldman Sachs' recent high-profile transactions to give interested students an opportunity to demonstrate and further develop their knowledge and skill base. This year's case focuses on the recent sale of Cobalt Networks to Sun Microsystems.

Over 30 teams submitted cases to the competition. The final four were chosen on Friday, October 23. Each of the finalist teams will make a short presentation followed by questions from a panel of judges, which will include company management, investment bankers, members of the investment community, and Haas faculty. The winner will be announced, followed by the judges' critique of the presentations, and a discussion of what actually happened during the sale of Cobalt Networks. There will be time allotted for questions from the audience. A reception will follow the event in the Helzel Boardroom.

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Kellogg School of Management Professor Louis Stern will share his vision of "21st Century Marketing" at the second annual David Aaker Distinguished Lecture Series in Marketing on Thursday, Nov. 1, at 5 p.m. in the Wells Fargo Room. Seating will be on a first-come, first-served basis.

Last year a standing-room-only crowd heard Prof. Emeritus David Aaker, one of the world's leading authorities on branding, lecture on "Brand Leadership" as the inaugural lecture in this series.

Stern is the John D. Gray Distinguished Professor of Marketing.

"Perspectives about how to use the Internet and the web must be re-assessed in light of the hard lessons learned over the past several years during the irrational exuberance era," says Stern. He focuses on issues related to designing and managing marketing channels in his research. In the lecture, he will address changes to marketing strategies and tactics that are required in order to find the right paths to profitability in the post-Internet-bubble era.

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One of the many benefits of attending the Haas School and UC Berkeley is the chance to hear some of the nation's foremost economists comment on the current economy. On Friday, November 9, 2001, at 4:00 p.m., Dean Laura Tyson invites Haas students to a forum on the US economy.

"Economic Outlook Forum 2001" will examine economic conditions in the United States in the wake of the events of September 11 and the ongoing war on terrorism. Speaking at the event will be Profs. Severin Borenstein, Jerry Engel, Rich Lyons, Ken Rosen, Hal Varian, and Janet Yellen. Dean Tyson and Associate Dean for Academic Affairs Ben Hermalin will moderate. Yellen, Lyons, and Rosen will give an overview of domestic and global macroeconomic conditions. Borenstein will speak on energy and airlines, Engel will speak on venture capital, and Varian will speak on technology.

Tickets are available in the degree program offices. They will be distributed on a first-come, first-served basis. Standing-room-only tickets will be available the day of the event.

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The Business Faculty Research Dialogues bring major corporate speakers to Haas every year to create a continuing discussion around a central theme. This year the theme is "Adding Value with Information Technology" and the lineup of speakers is impressive.

First up is Craig R. Barrett, president and chief executive officer of Intel Corporation, on Wednesday, November 14, at 4:00 p.m. in the Arthur Andersen Auditorium. Barrett has been in the news recently commenting on the possibility of the Windows XP release increasing demand for new computers. He has been fairly negative on this possibility, instead stating that Intel continues to focus on its core business.

Before joining Intel in 1974, Barrett was an associate professor of materials science at Stanford, where he earned his bachelors, masters, and Ph.D. degrees in materials science. He joined Intel Corporation in 1974 as a technology development manager. He was elected to Intel board of directors in 1992 and was named the company's chief operating officer in 1993. He became Intel's fourth president in May 1997 and chief executive officer in 1998.

Barrett will be followed by Eric Benhamou, chairman of the board for 3COM Corporation and Palm, Inc., on March 15, 2002, and Eric Schmidt, chairman of the board and CEO of Google, Inc. in Spring 2002 (date TBD).

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Continuing a long established tradition, the MBA students at the Haas School travel to exciting destinations over winter and spring breaks. This year, the MBA clubs invite all alumni, friends, and relatives to join these trips. These trips often combine sightseeing with visits to businesses and Haas alumni in the area.

The Haas Pacific Rim Business Club will be visiting Thailand, Cambodia, Vietnam, and Singapore, from January 1 to January 16, 2002. The cost of the trip is $2,185 (air-fare included/double occupancy). For a full description of this tour, and an application form see: http://groups.haas.berkeley.edu/pacrim/Pacrim.htm.

The members of the Haas Latin America Business Club will be traveling to Chile, Argentina, and Brazil, from January 2 to January 16, 2002. The cost of the trip is $2,469 (air-fare included/double occupancy). For a full description of this tour, and an application form see: http://groups.haas.berkeley.edu/lac/LAtrip/latrip2002.html.

The Haas European Business Club has organized a spring trip to Barcelona, Rome, and Istanbul. The dates are March 22 to April 1, 2002, and the cost is $1,988 per person including airfare from San Francisco. The complete description of the trip and the registration materials are available upon request by contacting Executive Tours (see below).

The deadline for early registration discount ($50) for these tours is October 31; act quickly if you're interested. The deadline for all tour registrations is November 15. All trips will depart from San Francisco. Priority will be given to current Haas students and spaces for alumni will be allocated on a first-come, first-served basis.

For more information, to register or to make arrangements to and from San Francisco, send e-mail to Executive Tours at exectours@earthlink.net or you may call Executive Tours toll-free at 1-800-521-0070.

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On Monday, October 22, 2001, Pete Dietrich, MD, MPH, medical director of University Health Services sent a memorandum to the Haas Community with the final results on the powder found in the mail room at Haas on October 17, 2001. The tests revealed no evidence of any harmful substance.

The California Department of Health Services laboratory conducted the tests.

For further information, please contact Environment, Health & Safety at 510-642-3073 or University Health Services at 510-642-1814. Additional information is available at the University Health Services web site at http://www.uhs.berkeley.edu.

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Cynthia Kroll, a regional economist for the Fisher Center for Real Estate and Urban Economics, was on KQED FM's Forum on October 29, 2001.

The Los Angeles Times quoted Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, in an article about the drop in electricity usage by consumers of California, on October 28. Read the full story: http://www.latimes.com/news/printedition/front/la-fi-bills28oct28.story.

Dean Laura Tyson's Economic Viewpoint titled "Why Bush's Stimulus Package will Leave the US Weaker," appeared in Business Week's issue of October 29. Read the full story here: http://www.businessweek.com/magazine/content/01_44/b3755032.htm

David Mowery appeared in the same issue of Business Week in an article about firms using the Internet as a means of cutting costs. Read the full text at: http://www.businessweek.com:/print/magazine/content/01_44/b3755601.htm?mainwindow.

Borenstein also appeared on KTVU's 10:00 p.m. news on Friday, October 26, in a piece on electricity costs and the fact that the state is selling power back to the market.

Russell Winer, the J. Gary Shansby Professor of Marketing Strategy, was quoted in the San Francisco Chronicle on October 24 in an article about firms' efforts to advertise through patriotic ads and commercials. Read more here: http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/10/24/BU41752.DTL.

David Levine, associate professor in the economic analysis and organizational behavior groups, commented on the slow down of the economy as a result of the attacks and on rising unemployment in the Los Angeles Times on October 23. Read the article here: http://latimes.com/templates/misc/printstory.jsp?slug=la%2D000084276oct23.

The San Francisco Business Times quoted Priya Raghubir, assistant professor in Marketing, on October 22 in a story about the spending and consumption trends in a time of economic downturn. Read the full article: http://sanfrancisco.bcentral.com/sanfrancisco/stories/2001/10/22/focus3.html

The Women in Leadership Conference was covered by the East Bay Business Times in its October 22 issue in the article titled "Forums Focus on Women's Work Issues." Read it here: http://eastbay.bcentral.com/eastbay/stories/2001/10/22/smallb3.html?t=printable.

ComputerWorld named Haas one of the top MBA technology focus programs in their October 22 issue. Read the story and see the rankings here: http://www.computerworld.com/cwi/story/0,1199,NAV47_STO64908,00.html.

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The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

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