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Haas School Mourns the Loss of Business Legend and Friend Peter E. Haas, Sr.

Peter E. Haas, Sr.

Peter E. Haas, Sr., who led Levi Strauss & Co. to become one of the largest and most well respected manufacturing companies in the world and was a dear friend, a trusted advisor, and a generous supporter of the Haas School of Business, died on Saturday, December 3, at the age of 86.

Haas graduated from UC Berkeley with an undergraduate degree in economics in 1940. He was instrumental in his family’s gift that named the school in honor of his late father Walter A. Haas, Sr., and is one of only three individuals to have been honored with the school’s Lifetime Achievement Award.

“Peter Haas established an identity between his company, his family, and two hugely important concepts: integrity and community involvement. His legacy is enormous,” said Dean Tom Campbell. “Our school, which bears the Haas family name, is proud of that association because of the virtues that Peter Haas exemplified. In person, he was unfailingly kind and considerate. His interest in our school never diminished, even after his mobility was restricted. He encouraged the Haas School to be the best, and never to forget the purpose of business education was to create opportunity for others. All of us at the Haas School deeply mourn his loss.”

Peter Haas combined business acumen and deep personal values to make Levi Strauss & Co. a worldwide success. He served as the company’s president (1970–81), CEO (1976–81), and chairman of the board (1982–89). Financial World named him “Chief Executive Officer of the Year” in 1981, and Time Magazine named him a “Leader of Tomorrow” in 1953.

“His leadership in finance, operations, and manufacturing was critical in turning a small regional company into the world’s largest apparel manufacturer,” said Earl F. Cheit, a long-time friend of Peter Haas and Dean Emeritus of the school. “He was a quiet, unassuming leader who took great interest in the Haas School and its students. His vision and strong support were instrumental in the cornerstone gift that made our building possible.”

When Haas first joined his father and brother in the family business in 1945, Levi Strauss & Co. had three small factories – in San Francisco, San Jose, and Santa Cruz. The company had $8 million in sales, only $2 million of which were denim products; the rest came from its wholesale business. In comparison, at its peak in 1996 the company had $7 billion in sales and operated 85 facilities in 49 countries.

Convinced that corporate social responsibility and corporate success are inextricably linked, Peter Haas became a pioneer of a social responsibility movement that has set new standards for the corporate world. For example, under his leadership, Levi Strauss & Co. began to integrate its plants in the Bay Area in the mid-1940s and in the Southern US in the 1950s, long before the start of the civil rights movement. The company is also known as an industry leader with respect to offering generous employee benefits and to sharing its wealth with its employees and with the community.

Of the many philanthropic causes Peter Haas has supported throughout his lifetime – from the United Way and the Jewish Community Federation to childhood development programs for San Francisco's poor -- he has been especially generous to his alma mater, the University of California, Berkeley. He helped raise one-third of the $1.44 billion New Century Campaign.

In 1989 Peter Haas and his siblings Walter Haas, Jr., and Rhoda Goldman made a $27 million cornerstone gift to the school that enabled the $55 million construction of its current facilities. The school subsequently was named in honor of their late father, Walter A. Haas, Sr., who was a 1910 graduate of its undergraduate program. He also provided financial aid to Berkeley students in the 1960s and, in 1976, helped the business school create its first career center. He attended most of the school’s important events, including this fall’s Haas School Gala on October 21.

UC Berkeley Chancellor Robert Birgeneau ordered the flags at UC Berkeley to be flown at half-mast in his honor.

“Peter Haas was one of the most wonderful human beings I have met since I came to Cal,” said the chancellor in his obituary. “His genuine humility, his pervasive concern for others, and his determination to improve the world were central to who he was. We are diminished and profoundly saddened by his passing.”

A public memorial service will be held at 2 p.m. on Tuesday, December 6, at Congregation Emanu-El at 2 Lake Street in San Francisco.

The family has requested that contributions be made to the Athletic Study Center at UC Berkeley. Donations may be made online at givetocal.berkeley.edu -- or checks may be made payable to the UC Berkeley Foundation and sent to University Relations, 2080 Addison Street, Berkeley, California 94720-4200.

To view UC Berkeley Chancellor Birgeneau’s obituary of Peter Haas, go to http://www.berkeley.edu/news/media/releases/2005/12/04_phaas.shtml.

To view the Winter 2002 CalBusiness article in honor of Peter Haas’s Lifetime Achievement Award, go to: http://www.haas.berkeley.edu/calbusiness/winter02/cover.html.

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Berkeley MBA Afghan Music Project: Digital Media Meets Traditional Art

Two full-time Berkeley MBA students, inspired by the rich sounds of Afghanistan and the tragic plight of its people, embarked on a digital recording mission to the country last summer, which has now resulted in the release of their 11-song album of traditional Afghan music, called Afghan Music Project.

The team, Adam Gouttierre and Chris Becherer, both MBA 06, traveled to Kabul, Afghanistan, to record folk musicians in a time rife with civil unrest, which included riots and frequent kidnappings of Westerners. The students chronicled the trip through their blog at http://www.afghanmusicproject.org/.

The Afghan Music Project, now available for download through 40 online music stores, including Apple’s iTunes and Real’s Rhapsody, was made possible with the help of a fellowship from the Haas School's Clausen Center for International Business and Policy. Rich Lyons, executive associate dean and the Sylvan Coleman Professor of Finance, was the faculty advisor for the project.

The initial idea for the project came to Gouttierre and Becherer on their first-year MBA tech treks to technology companies in the San Francisco Bay Area, when the two fledgling musicians realized just how easy it is to make digital recordings and to distribute them over the Internet.

All proceeds from the project will fund Afghani music teachers in Kabul, who will teach music education to youth, particularly young women. According to the team, just 600 song downloads (or 60 album sales) will fund one teacher's salary for an entire year.

Visit www.afghanmusicproject.org to learn more about the project and how to buy the album.

Third Berkeley-Columbia Executive MBA Class to Graduate December 11

The third class of the Berkeley-Columbia Executive MBA Program will celebrate commencement this Sunday, December 11, at 10:00 a.m. in the International House's Chevron Auditorium.

Intuit Chairman Bill Campbell will deliver the commencement address to the 62 executives that make up the class of 2005. When he was president and CEO of Intuit, Campbell presided over an increase in the company’s market value from approximately $700 million to nearly $3 billion, and solidified Intuit’s position as the leader in tax, personal finance, and small business accounting software.

Studies began in May 2004 for these graduates, who possessed an average of 12 years of work experience upon entering the program. They come, in large part, from the financial services and banking, high-technology and telecommunications, and pharmaceuticals and biotechnology industries. They hold senior-level positions in such companies as Oracle, Gap, JP Morgan Chase, Microsoft, Cisco Systems, and Deloitte & Touche.

The graduates, who have spent the past 19 months acquiring new general management knowledge and skills, will receive MBA degrees from both UC Berkeley and Columbia University. They are also invited to participate in the May 2006 graduation ceremonies at both universities. For more information on the program, visit http://www.berkeley.columbia.edu/.

Professor David Teece Named Tenth Most Cited Business and Economics Scholar

Haas School Professor David Teece was recognized as the tenth most cited scholar worldwide in economics, business, and finance in a survey of highly cited research that was published in the November/December 2005 issue of Science Watch, a publication that tracks trends in basic research.

Using figures from Essential Science Indicators, Thomson Scientific's web-based evaluation tool and database, Science Watch built a list of the most cited institutions, authors, and journals from 1995 to 2005. Teece, the Mitsubishi Bank Professor of International Business and Finance, and director of the Institute of Management, Innovation, and Organization, was tenth on the list of most-cited authors with 897 citations in the ten-year period of the study.

UC Berkeley ranked #7 in total citations.

The most cited paper in the study was coauthored by Teece with then-Haas doctoral students Gary Pisano and Amy Shuen. The paper, "Dynamic Capabilities and Strategic Management" (Strategic Management Journal, 18 [7] 1997), which has been cited over 600 times, explored a new framework for analyzing the sources and methods of wealth creation and capture by firms, which they called the "dynamic capabilities framework." Using this framework they concluded that strategizing against competitors is less effective than identifying and taking advantage of new opportunities.

UC Berkeley also ranked #14 in impact (defined as number of citations per paper). The survey did not rank schools or departments within the institutions ranked.

These rankings are based on papers published and cited in nearly 200 Thomson Scientific-indexed journals of business and economics. The journals represent the subfields of economics, finance, accounting, and management.

Online access to the current issue of Science Watch is available only to subscribers at http://www.sciencewatch.com/.

Haas Community Invited to Environmental Impact Scoping Session for New Building

All members of the Haas School community are invited to attend a public scoping session to provide input on the scope of the environmental review of the Southeast Campus Integrated Projects, which includes the new shared building to serve the Haas School and the Boalt Hall School of Law.

The scoping session will be held on Thursday, December 8, at the Booth Auditorium in Boalt Hall from 7:00 p.m. to 8:30 p.m.

For more information on the environmental review process, contact Jennifer Lawrence, Principal Planner, at jlawrence@cp.berkeley.edu or 510-642-7720 or check the project information web site at www.cp.berkeley.edu.

Haas Honors Entrepreneurship Pioneer Helzel Upon His Retirement

Leo B. Helzel, MBA 68 and an adjunct professor in entrepreneurship, was honored recently by the Haas School and the Lester Center for Entrepreneurship and Innovation for a lifetime of commitment to the school on the occasion of his retirement from 59 years of teaching, 38 of which were at Haas.

In addition to teaching at the Haas School, Helzel has juggled multiple careers over the decades. He was an established CPA, attorney, and businessman when he came to Haas. While teaching accounting and other courses, he decided to pursue his MBA. At Haas, he is perhaps best known for introducing the first entrepreneurship class at the school with former dean Richard Holton in 1970. It was one of the first entrepreneurship classes at any business school. For the past 11 years, he and Adjunct Professor Noel Nellis have co-taught a business law class called “Top Down Law.”

In his years of service to Haas, Helzel, together with the late Dean Holton, was instrumental in securing a $1 million contribution from Williams-Sonoma's Howard Lester that led to the creation of the Lester Center for Entrepreneurship and Innovation. He has also been a major benefactor not just to the entrepreneurship program, but to the Haas School itself. He has funded the Leo B. & Florence Helzel Chair on Entrepreneurship and Innovation (currently held by Professor John Freeman) and was a major donor to the school’s current building, which opened in 1995. His contributions were recognized in the naming of the Helzel Board Room.

At the event held to honor Helzel in November, Acting Dean Richard Lyons presented Helzel with the Contributions of Adjuncts and Lecturers Award (CAL) for his many contributions to the entrepreneurship program at Haas.

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Haas Faculty and Staff Invited to Celebrate the Holidays, Dec. 16

All faculty and staff members are invited to the Haas School's annual holiday party on Friday, December 16, from 3:00 to 5:00 p.m. in the Bank of America Forum.

The organizing committee members are creating a special Haas-based game for the event. Café de la Paz, The Bakeshop, and Pomegranate Catering are catering the event; a harp player will provide the music. In keeping with long-held Haas traditions, Gundars Strads will be providing his special eggnog for all who wish to partake.

For more information on the party, contact Carlis Crowe at carlis@haas.berkeley.edu.

First-ever Apple Technology Challenge Takes Off

Twenty-four Berkeley MBA teams took on the role of iPod product managers at the first-ever Apple Technology Challenge hosted by the Haas Technology Club on November 18.

Competitors made recommendations for maintaining or growing iPod’s position in the market, taking into account technology and marketing impact. Jack Kloster and Mike Sonders, both full-time Berkeley MBA 06, won first place, beating out six other finalist teams. The winners were awarded video iPods, while members of the second-place team, Dai Pham, Azhar Hashem and John Chen, all full-time Berkeley MBA 07, each won iPod Nanos.

Apple marketing managers, including iPod + iTunes launch producer Aaron Ackermann, MBA 05, and senior product manager Danika Cleary served as judges. ”Our strategy was to enable the next generation of iPods with wi-fi capabilities with two goals in mind,” says Kloster. “In the early stage, wi-fi would introduce a social networking component for iPod users that would allow Apple to lock in market share. The longer term goal is to build a platform for other wi-fi uses such as real-time purchases of time-sensitive video content.”

New Staff

Tyson Nagler to Lead Business Services Unit
Tyson Nagler, BS 92, is very excited to be back at the Haas School, now as Business Manager. Nagler is developing business processes for financial and business activities at Haas, and supervises the faculty assistants and accounting and payroll staff. He began his career as a foreign exchange trader for JP Morgan and Barclays Capital and went on to work at DreamWorks SKG in business operations. Nagler earned his degree in business administration at Haas, with an emphasis on finance and accounting. He greatly enjoys rooting for Cal sports teams and enjoys adventure travel and hiking in the Sierras.
E-mail: tnagler@haas.berkeley.edu
Phone: 510-643-5365
Office: S546


Melissa Brie Joins Alumni Relations
Melissa Brie joined the Haas School as staff assistant for the Alumni Relations Office. Brie serves as the first point of contact for alumni and visitors and assists with alumni relations projects and events. She previously worked with the diabetes education and self-management training program at the Chronic Disease Management Center at the UC Davis Medical Center in Sacramento. Brie holds a BA in psychology from UC Davis. She is studying interior design and never tires of Law and Order.
E-mail: melissa@haas.berkeley.edu
Phone: 510-642-7790
Office: Dean’s Suite

Rachel Richardson to Assist in Academic Affairs
Rachel Richardson is the new administrative assistant for Academic Affairs and Instruction. Richardson serves as the point person for teaching instructor and graduate student instructor surveys. She joined Haas after working as a student supervisor at Moffitt Library and has studied at UC Berkeley as a social welfare major. Her favorite form of escapism—is reality—in the form of Survivor, The Apprentice, and The Amazing Race.
E-mail: rachel@haas.berkeley.edu
Phone: 510-643-2051
Office: Dean’s Suite

Haas NewsWire Announces Publication Schedule for the Remainder of the Year

This is the last issue of the Haas NewsWire for the semester. Weekly publication of the Haas NewsWire will resume at the start of spring semester, on Tuesday, January 17. Please submit news and events for consideration by Monday, January 9, 2006.

To read Haas NewsWire on the web or access the Haas NewsWire archive, visit http://www.haas.berkeley.edu/news/. To submit news and events to the Haas NewsWire, e-mail haasnews@haas.berkeley.edu.

Haas in the News

Expert Political Judgment: How Good Is It? How Can We Know?, the new book by Philip Tetlock, the Lorraine Tyson Mitchell Chair II in Leadership and Communication, was reviewed in the December 5 issue of the New Yorker magazine in a piece titled “Everybody’s An Expert."

Tetlock's book was also reviewed in the Economic Times on December 1 in an article titled “The Stuff in One’s Mind Really Matters.”

Amy Romanoff, MBA 85, was featured in a December 5 article in the East Bay Business Times titled “Amy Romanoff: Publishing World is Her Oy.” For full article: http://eastbay.bizjournals.com/bizwomen/eastbay/content/story.html?story_id=1198196

The Haas School was mentioned in relation to UC Berkeley’s renovation plans for Memorial Stadium in an article in the Berkeley Daily Planet on December 2, titled “Public Meeting Set for Stadium Plans.” For full article: http://www.berkeleydaily.org/text/article.cfm?issue=12-02-05&storyID=22873

Oliver Tse, MFE 04, wrote an online article in Poker News on December 2, titled “Southern California Poker Tour Producer Files for Bankruptcy.” For full article: http://www.pokernews.com/news/2005/12/southern-california-poker-tour-bankruptcy.htm

Peter Sealey, adjunct professor in the Haas Marketing Group, was quoted in various news outlets regarding shortages of hot gifts in the holiday season:
+The Wall Street Journal on December 2, in an article titled “Why Shortages of Hot Gifts Endure as a Christmas Ritual.” For full article: http://online.wsj.com/article/SB113348637265111973.html (requires subscription)
+A KTVU TV interview on November 23

Henry Chesbrough, adjunct professor and executive director of Center for Open Innovation, was quoted on the transition of IBM’s research and development strategy in a December 1 Industry Week article titled “IBM, R&D and 60 Years.” For full article: http://www.industryweek.com/ReadArticle.aspx?ArticleID=11028&SectionID=1

Philip Tetlock co-authored an article on racism for the December 1 Wall Street Journal titled “We Are All Racists At Heart.” For full article: http://online.wsj.com/article/SB113340432267610972.html (requires subscription)

Severin Borenstein, the E.T. Grether Professor of Business Administration and Public Policy, was quoted in the Los Angeles Time in a December 1 article titled “Kennedy a Driving Force on the PUC,” regarding Susan Kennedy’s appointment as Governor Schwarzenegger's chief of staff. For full article: http://www.baltimoresun.com/news/nationworld/bal-gas1121,1,14945.story?coll=bal-home-headlines&ctrack=1&cset=true

The return of Dean Tom Campbell to the Haas School of Business was featured in several news outlets:
+ The Contra Costa Times on December 1 in an article titled “Ex-finance Chief Returns to Role as Haas Dean.” For full article: http://www.contracostatimes.com/mld/cctimes/living/education/13300301.htm
+ The San Francisco Chronicle in a December 1 article titled “Governor Appoints New Finance Director.” For full article: http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/12/02/BAGNPG1QU81.DTL&type=printable
+ The San Francisco Chronicle on November 30 in an article titled “Governor Taps Ex-Davis Aide as Chief of Staff, First Move in a Shakeup.” For full article: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/11/30/MNGDVG0B511.DTL&hw=campbell+haas&sn=001&sc=1000

The Haas School was featured in a November 30 Contra Costa Times article titled “UC May Kick Students Out of Bowles Hall,” regarding a possible move of executive education programs into Bowles Hall. For full article: http://www.contracostatimes.com/mld/cctimes/news/breaking_news/13287001.htm?template=contentModules/printstory.jsp

Michael W. Toffel, a post-doctoral researcher at Haas, wrote a November 29 article for the Berkeley Daily Planet titled “Transparency Needed in Berkeley Lab Nanotechnology.” For full article: http://www.berkeleydaily.org/text/article.cfm?issue=11-29-05&storyID=22865

Ian Larkin, doctoral student at Haas, was quoted in an article in the Arizona Daily Star on November 28, titled “UA Triple Major Wins Prestigious Brit scholarship.” For full article: http://www.azstarnet.com/metro/104419

Peter Sealey commented on beta software in a November 28 Wall Street Journal article titled “For Some Technology Companies, Beta Becomes a Long-Term Label.” For full article: http://online.wsj.com/article/SB113268410649404315.html (requires subscription)

David Vogel, the Solomon P. Lee Distinguished Professorship in Business Ethics, was mentioned for his book, The Market for Virtue: The Potential and Limits of Corporate Social Responsibility, in a Financial Express article on November 27 titled “How CSR Works in a Market Economy.” For full article: http://www.financialexpress-bd.com/index3.asp?cnd=11/27/2005&section_id=4&newsid=8037&spcl=no

Research by Professor and Executive Associate Dean Richard Lyons was referenced in a November 26 Economist article about currency trading titled “Marking the Dealer's Cards.” For full article: http://www.economist.com/finance/displayStory.cfm?story_id=5213951

Tim Stucks, full-time Berkeley MBA 07, was quoted about the Indian Institute of Management’s four-day management festival in a Financial Express article on November 25, titled “IIMA Confluence: a Melting Pot of Global Minds.” For full article: http://www.financialexpress.com/fe_full_story.php?content_id=109644

Dwight Jaffee, the Willis Booth Professor of Banking, Finance, and Real Estate, was mentioned in a Herald Tribune article, “Revisiting a Paris Tasting From '76,” on November 24. For full article: http://www.floridatoday.com/apps/pbcs.dll/article?AID=/20051120/BUSINESS/511200314/1003

Kenneth Miller, MBA 05, and other members of the UC Berkeley Harmonic Devices team were mentioned in a November 22 EE Times article titled “UC-Berkeley Team Wins Intel-backed Contest.” The team took home the $25,000 grand prize in the Intel+UC Berkeley Technology Entrepreneurship Challenge. For full article: http://www.eet.com/news/latest/showArticle.jhtml?articleID=174401260

Happening at Haas

SEMINARS
OBIR COLLOQUIUM
“The Perpetuation of Gender Inequality: A Cross-institutional Approach” by Joanne Martin, Graduate School of Business, Stanford University
Wednesday, December 7
4:00 p.m. to 5:30 p.m.
C135
For more information, contact Deborah Houy at houy@haas.berkeley.edu.

FINANCE SEMINAR
"Supply and Demand Shifts in the Shorting Market" by Christopher Malloy, London Business School
Thursday, December 8
4:10 p.m. to 5:40 p.m.
C210
For more information, contact June Wong at june@haas.berkeley.edu.

INSTITUTIONAL ANALYSIS WORKSHOP
Bennet Zelner, visiting professor, Haas School of Business
Thursday, December 8
4:10 p.m. to 6:00 p.m.
C325
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

SHANSBY MARKETING SEMINAR SERIES
Steve Huff and Yakov Bart, Ph.D.s, Haas School of Business
Friday, December 9
4:00 p.m. to 5:30 p.m.
C250
For more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

ALUMNI EVENTS

NEW ENGLAND ALUMNI
Cross-Business School Happy Hour
Tuesday, January 3
6:00 p.m. to 9:00 p.m.
Grafton Street , 1230 Massachusetts Avenue (near Harvard Square), Cambridge, MA
Join alums from Wharton, Sloan (MIT), INSEAD, IMD, Stanford, Stern, (NYU), Tuck ( Dartmouth), Yale, London Business School, Johnson (Cornell), Fuqua (Duke), Harvard, and Columbia for the monthly Cross-Business Happy Hour. It is a great way to meet and mingle with alums from Haas and other business schools.
For more information, contact Karen O'Brien at karen_obrien@usa.net

EAST BAY ALUMNI
Career Transition Series: “Progressing in Your Organization”
Tuesday, January 10
6:30 p.m. to 8:00 p.m.
Haas School of Business, Room S489
Haas alumni and students are invited to the second presentation in the Career Transition Series. The career event will focus on “Progressing in Your Organization” and discussions will include topics on how to progress in your organization, how to take on additional responsibilities, and how to build a foundation for longer term success.
To register, go to http://www.acteva.com/booking.cfm?bevaid=99947.
The event is hosted by the Haas Alumni East Bay Chapter.
For more information contact Jason Chang at jasonchang@mba.berkeley.edu.

The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to haasnews@haas.berkeley.edu .

Archived issues of Haas NewsWire are available online at
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