Prof. Tetlock Wins Prestigious Grawemeyer Award

Prof. Philip Tetlock

Professor Philip Tetlock won the 2008 University of Louisville Grawemeyer Award for Ideas Improving World Order for the ideas in his book, Expert Political Judgment: How Good Is It? How Can We Know?

Award judges called Tetlock's book "a landmark study that changes our understanding of the way experts perform when they make judgments about world politics." The work was selected from among 50 entries from seven countries. Tetlock, the Lorraine Tyson Mitchell Chair II in Leadership and Communication Professor of Leadership, will receive $200,000 as part of the award.

In a 20-year study of 27,000 predictions by 284 political experts, Tetlock found that a great many political forecasts turn out to be inaccurate - a troubling finding since government officials routinely rely on them to make decisions. All political "experts" who make forecasts need to receive more training, do more research, and be held publicly accountable for their advice, Tetlock argues in the 2005 book.

"We are thrilled to see Professor Tetlock receive such recognition for his groundbreaking research," says Dean Campbell. "His deep insights about political forecasting have significant public policy implications both in the US and around the globe."

Previous winners of the Grawemeyer Award for Ideas Improving World Order include former Soviet President and Nobel Peace Prize Winner Mikhail Gorbachev and the United Nations World Commission on Environment and Development for its seminal 1987 report "Our Common Future" that called for sustainable development.

The Grawemeyer Foundation at University of Louisville annually awards $1 million -- $200,000 each for works in music composition, world order, psychology, education, and religion. The late H. Charles Grawemeyer, an industrialist and philanthropist, created the awards in 1984.

For more details, visit

Berkeley MBAs Claim Third Victory in Elite Eight Brand Case Challenge

For the third consecutive year, a team of Berkeley MBA students took first place in the Elite Eight Brand Management Case Challenge, an invitation-only competition hosted by the Carlson School of Management at the University of Minnesota, November 15 to 17.

The Haas School team consisted of full-time MBA students Jennifer Brown, MBA 09; Dai-Bin Deh, MBA 08; Morgan Eckles, MBA 09; and Vandita Lakhani, MBA 09; and Evening & Weekend MBA student Jesse Watkins-Gibbs, MBA 08. The team defeated competitors that included Northwestern's Kellogg School of Management, the Wharton School, and Duke's Fuqua School of Business to win the $10,000 top prize. Associate Professor Florian Zettelmeyer served as the Haas team's faculty advisor.

The students had 36 hours to develop and present a recommendation for bottled water under the Archer Farms label, one of Target's privately owned brands of premium foods and beverages. Team member Morgan Eckles says of Haas' approach, "By conducting market research, we discovered that in order to innovate and differentiate Archer Farms bottled water, we first had to enhance overall brand awareness. We developed a strategy to re-energize the larger brand."

The judging panel, which included executives from Target, General Mills, and Best Buy, commended the Haas team on its "risky but creative approach," "strong overarching theme," and "cohesive team."

Prof. Aaker Makes List of Top Ten Marketing Gurus

Haas School Marketing Professor Emeritus David Aaker was recently named one of the top ten marketers by the Marketing Executives Network Group, an elite group of marketing executives.

Aaker, one of the world's leading authorities on branding, ranked #5 on a list of the most important marketing/business gurus, according to an online article in Advertising Age. The only other professor on the list was Philip Kotler of Northwestern University's Kellogg School of Management. Best-selling author Seth Godin was chosen as the top marketing guru, followed by Apple CEO Steve Jobs.

Aaker is the E.T. Grether Professor of Marketing and Public Policy at the Haas School and vice chairman of Prophet Brand Strategies, a San Francisco consulting firm founded by two of his former students. He has published more than 12 books and 100 articles and has received four career awards.

Anderson and Su Win Schwabacher Awards

Assistant Professors Cameron Anderson and Xuanming Su have been named the 2008-2009 Schwabacher Fellows, the highest honor bestowed on junior faculty by the Haas School.

"Awards are given to junior, ladder-track faculty who have demonstrated outstanding research, exceptional departmental service, unusual scholarly growth, or some combination thereof," says Jim Lincoln, associate dean for academic affairs. "Xuanming and Cameron are without question deserving by these criteria, and we congratulate them on their receipt of the award."

Award recipients are selected by an Executive Committee, which consists of the academic group chairs and some professional staff. The award consists of $7,600 in financial support and a reduction in teaching load during the award period.

Anderson came to Haas in 2005 from the Stern School of Business and is a member of the Haas School's Organizational Behavior and Industrial Relations Group. He earned a Ph.D. in social/personality psychology from UC Berkeley and his research focuses primarily on social processes and power in organizations.

Su is a member of the Haas School's Operations and Information Technology Management Group and has been at Haas since 2004. He has developed a model to better manage patients waiting for kidney transplants; his research focuses on customer behavior in operations management. Su holds a Ph.D. in business, MS degrees in statistics and computer science, a BA in economics, and a BS in mathematics, all from Stanford University.

Dean Campbell Names Five Barbara and Gerson Bakar Faculty Fellows

Dean Tom Campbell has honored five associate professors as the Haas School's first Barbara and Gerson Bakar Faculty Fellows: Christopher Hennessy, Richard Stanton, Steve Tadelis, Catherine Wolfram, and Florian Zettelmeyer.

Barbara and Gerson Bakar, BS 48, donated $25 million to the Haas School to create five new faculty positions. To recognize their generosity, Haas recently named its faculty wing the Barbara and Gerson Bakar Wing. This year, before hiring could begin, Haas also is recognizing five faculty who do not hold chair positions as Barbara and Gerson Bakar Faculty Fellows.

"It is a way that the donors intended to honor faculty members at Haas with a record of accomplishment and a very bright future," Campbell says.

Hennessy and Stanton are members of the Haas Finance Group, while Zettelmeyer is a member of the Haas Marketing Group. Tadelis is a member of the Haas School's Business and Public Policy Group and associate dean for strategic planning. Wolfram is a member of the Economic Analysis and Policy Group and co-executive director of the new Center for Energy and Environmental Innovation.

Two Haas Tradeshows Feature Students' New Product Designs

Twenty-seven potential products, from a solar-heated wetsuit to sustainably made underwear sporting social justice slogans, will be unveiled at two tradeshows highlighting the work of students enrolled in two Haas School design courses this week.

The tradeshows for New Product Development on December 14 and Design for Sustainability on December 15 are free and open to the public.

The New Product Tradeshow on Friday, December 14, will feature final projects by the 80 students in the "Managing the New Product Development Process: Design Theory and Methods" class. Students will present their work to a team of judges from the Bay Area's top design firms, followed by a public show from 3:30 p.m. to 5:00 p.m. in the Wells Fargo Room.

The cross-disciplinary course offers teams of students from Berkeley's business and engineering schools, as well as San Jose State University's industrial design program, a hands-on opportunity to take an idea for a product or service and develop a prototype. This year's projects included humorous and practical solutions to everyday needs, such as the Yin/Yang Toilet Seat - an attempt to solve eternal bathroom disputes between men and women - and Danger Mouse, a laptop anti-theft device.

Now in its 11th year, the class is jointly taught by Haas Senior Lecturer Sara Beckman and mechanical engineering professor Alice Agogino, as well as San Jose State University instructor Leslie Speer. It's part of the Management of Technology Program offered by the Haas School and the College of Engineering.

The teams were coached by designers from frogdesign, IDEO, Aaron Marcus and Associates, Fitch Inc., Clorox, Adaptive Path, Moto, Elpci, MIG, One&Co., Jump Associates, Jonathan Propp, and Scott Luebking.

Students in the new "Design for Sustainability" course will also present their work at the Sustainable Product Tradeshow on Saturday, December 15, in the Hearst Mining Building on the UC Berkeley campus. Student presentations will be followed by a public show from 2:00 p.m. to 3:30 p.m.

The course was offered for the first time this year and challenged students to create their own green products. It was also taught by Beckman and Agogino, joined by Nathan Shedroff of the California College of the Arts.

"Sustainable product development is just good product development," Agogino says. "I think we've agreed to merge these two classes next year."

Ten teams of students from Haas, the College of Engineering, the California College of the Arts, and UNAM - a university in Mexico - will present projects. They include politically correct underwear as well as a device to track down "energy vampires," such as DVD players, that suck electricity in the home, and a way to reduce pets' carbon footprints.

The teams were coached by Addison Creson, Gava Photography, Covive, Design4X, the Presidio School of Management, Xylazon, URS Corporation, Jump Associates, Stone Yamashita Partners, and Humm Motorcycles.

For more information, contact Sara Beckman at 510-642-1058 or, or Alice Agogino at 510-642-6450 or

Prof. Spiller to Lead International Economics Society

Professor Pablo Spiller will serve as president-elect of the International Society for New Institutional Economics (ISNIE) next year and become president in 2009, when he will host the group's annual conference at the Haas School.

Spiller, the Jeffrey A. Jacobs Distinguished Professor in Business and Technology, currently serves as VP-elect of ISNIE, which has members from more than 46 countries. ISNIE will hold its 13th annual conference at Haas in June 2009.

New Institutional Economics combines economics, law, organization theory, political science, sociology, and anthropology to understand the institutions of social, political and commercial life. For more information, visit

IDEO and Pixar Speakers Bolster Spring Event Line-up

The spring semester at Haas promises to be eventful as Women in Leadership explore making one's mark, the Educational Leadership Case Competition works to improve New Orleans schools, and speakers such as IDEO's Tom Kelley come to campus. Here is a look at some of the semester's events:

Dean's Speaker Series

Chad Hurley, CEO, YouTube

Tom Kelley, General Manager, IDEO
February 4, 7:30 p.m., Wells Fargo Room

Michael Raynor, Innovation and Strategy Expert and Author, Deloitte Consulting
February 12, 12:30 p.m., Wells Fargo Room

Randy Nelson, Dean, Pixar University
February 28, 12:30 p.m. Wells Fargo Room

Concord Coalition's "Fiscal Wake-Up Tour," Tom Campbell, Moderator
March 5, 7:00 p.m., Arthur Andersen Auditorium


Business of Health Care Conference
February 9, all day, Haas School
The second annual Business of Health Care conference will explore the innovations we can pursue today to prepare for tomorrow's health care challenges. Panels will address topics in biotech, health care IT, policy, global health, payer vs. provider issues, and medical devices.
Visit for more information.

Women in Leadership Conference
March 1, all day, Haas School
Making your Mark: An exploration of innovative and effective ways that women can make a mark in all aspects of their lives - in the office, at home, and in their communities. Visit for more information.

BERC's UC Berkeley Energy Symposium
March 7, all day, MLK Student Union, UC Berkeley
An inside look at energy research across UC Berkeley, along with opportunities for further collaboration, presented by the Berkeley Energy Resources Collaborative. Visit for more information.

Asia Business Conference
March 15, all day, Haas School
Global Ambition, Regional Transformation: A look at the global aspirations of Asian companies and at the resulting regional transformation. Visit for more information.


Berkeley Nano Opportunity Challenge
Business Challenge Presentations, February 13, time and location TBD
A competition to help scientists and engineers commercialize their technologies by teaming up with business students. Visit for more information.

Education Leadership Case Competition
February 14-15, Haas School
A competition to bring attention to critical, real-time issues in education, with a focus this year on K-12 education in New Orleans. Visit for more information.

Cisco Deloitte E-Business Case Competition
First week in March, Haas School
An opportunity for undergraduate students to demonstrate and further develop skills, while competing to qualify for the fall 2008 International Business Challenge at the University of Texas at Austin. Details to be posted on a later date at

Global Social Venture Competition
Finals, April 17-18, Haas School
Global Social Venture Symposium, April 19, San Francisco
The ninth year for a competition launched by Berkeley MBA students that is now the largest and oldest student-led business plan competition that provides mentoring, exposure, and prizes for social ventures from around the world. Executive summaries are due on January 16, 2008. Visit for more information.

UC Berkeley Business Plan Competition
Finals, May 1, Haas School
The tenth year for this competition, which serves as the convergence point for entrepreneurs across the greater UC Berkeley community. Executive summaries are due on January 29, 2008. Visit for more information.

Haas Alumni Network Events

4th Annual Haas Celebration in the East Bay
January 23, 6:00 p.m. to 8:30 p.m., Cronk Conference Center at the Dreyer's Grand Ice Cream Holdings, Inc. Corporate Headquarters, Oakland
An Evening with the Aakers: Insight on branding and marketing from Professor Emeritus David Aaker and his daughter, Jennifer Aaker, Xerox Distinguished Professor in Knowledge.

9th Annual Haas Celebration in Silicon Valley
February 27, 6:00 p.m. to 8:30 p.m., Menlo Circus Club, Atherton
Industry networking and keynote presentation by Keval Desai, MBA 99, Director of Product Management, Google, Inc.

6th Annual Haas Celebration in San Francisco
March 19, 6:00 p.m. to 8:30 p.m., Gap Inc. Corporate Headquarters, San Francisco
Alumni networking, art gallery viewing, and special presentation hosted by Don Fisher, BS 50, Founder & Chairman of the Board, Gap Inc.

All-Alumni Reunion at Haas
April 26, 9:00 a.m. to 3:00 p.m., Haas School
Keynote presentation and alumni panels on "Clean Tech Innovation: A Berkeley Tradition," exploring energy markets and investments and climate change.

Visit for more information on alumni events.

Silicon Valley Social Venture Fund and Nonprofit Center Offer New Fellowships

Berkeley MBA students will have a rare opportunity to work in the venture philanthropy world with the 2008 launch of three new Silicon Valley Social Venture Fund (SV2) fellowships, offered through the Haas School's Center for Nonprofit and Public Leadership.

These are the first business school fellowships for SV2, a national investor partnership that pools resources for the advancement and effectiveness of nonprofit organizations. The fellowship opportunities were made possible by a gift from Haas alumnus Ted Janus, MBA 94. Janus is a partner and Chief Investment Officer at Palo Alto Investors, and a founding member of SV2. The fellowships were crafted by SV2 President and CEO Heather Hiles and Center for Nonprofit and Public Leadership Director Nora Silver.

The fellows will take on three different roles: a public education grant fellow who will help shape the funding strategy for SV2's STRENGTH Grant; an international affinity group fellow, who will explore trends in the microfinance industry and develop a partner learning tour in Central America or Mexico; and a donor services research fellow, who will study and report on the philanthropic behaviors of high net worth individuals in Silicon Valley.

Hiles will manage the fellows, who will also interact with various SV2 partners, members of the board of directors, and grantees. "SV2 has a commitment to investing in the social entrepreneurs of the future. We believe that the Haas School of Business is preparing and training those leaders, and we want to be part of that process," says Hiles.

"It is a rare and wonderful opportunity for students to work in the center of the venture philanthropy world, on high level questions, alongside a donor network of business leaders investing their time, talent and money to make a measurable impact in the community," says Silver.

"We are so pleased that Ted Janus and SV2 have provided this unique opportunity for Haas School students to use their business skills to provide something of such value to the public," says Dean Tom Campbell. "The students will develop habits of philanthropy that will stay with them for a lifetime. We owe a great deal to Ted Janus, an alumnus and a true leader in venture philanthropy."

The SV2 fellowships are open to all Berkeley MBA students. Interested students must submit a completed application form and resume to Nora Silver by Friday, December 21, via email: Phone and in-person interviews will take place January 7-18.

For an application and more information, including details on a January 15 Silicon Valley Community Foundation event hosted by SV2, visit

New Entrepreneurship Network Seeks Innovations in Life Sciences

A program that cultivates biomedical innovations into commercially viable companies is seeking new projects that originate at UC Berkeley or UC San Francisco.

The Venture Innovation Program (VIP), started last year by Berkeley MBA student Raphael Michel, MBA 08, builds teams from the engineering, business, sciences and medical schools at the two universities to provide the technical assistance new ideas need to become life-science startups.

"To create a successful biotechnology or life sciences company, you need doctors to tell you what about unmet clinical needs, you need engineers to build a product and you need to build a business around it," says Michel, who saw a need for the program after his team won last year's Berkeley Business Plan Competition. "It's hard to do it on the fly. This facilitates that communication."

VIP teams are assigned mentors from a board of 11 venture capitalists experienced in biotechnology who provide guidance and access to resources. Projects may grow out of academic research or students' class work, and are welcome at all stages. Graduate students, researchers and faculty from the schools of business, sciences, engineering and medicine at UC Berkeley and UCSF are encouraged to enroll their own projects or join existing ones.

Lester Center for Entrepreneurship & Innovation Associate Director David Charron, who serves as faculty advisor, said the program is unique. "The Venture Innovation Program is one of the truly novel and exciting programs at the center," he says. "It bridges disciplines and schools with a focus on educating students on entrepreneurial technology commercialization in the life sciences."

The program is also supported by QB3: California Institute for Quantitative Biosciences at UCSF and UC Berkeley, the Haas School, Big Ideas@Berkeley and the UCSF Center for BioEntrepreneurship.

For more information on the program and how to apply, see

Celebrate the Holidays with Fellow Haas Faculty and Staff, Dec. 12

Join fellow Haas faculty and staff members at the Haas School's annual holiday gathering this Wednesday, December 12th, from 3:00 p.m. to 5:00 p.m. in the Bank of America Forum.

In keeping with the "Fiat Lux Festival" theme, the decor will sparkle and departmental talents will shine in a Karaoke competition. Food from Bancroft Catering, Zydeco music, and Gundar Strads' special eggnog will enliven the festivities.

Get iPhone Wallpaper Featuring Haas Scenery

Haas is now offering free photo downloads to be used as iPhone wallpaper.

The images of Cronk Gate and the Campanile have been designed to fit the iPhone's display without the need for further adjustment. For instructions on syncing these photos to an iPhone and setting them as wallpaper, visit

Haas in the News

Three Haas professors, Louis Bucklin, Jennifer Aaker, and Priya Raghubir, were interviewed in the December 6 issue of the Berkeleyan about the commercial side of holidays. For the full article:

Professor Philip Tetlock's award of the 2008 University of Louisville Grawemeyer Award for Ideas Improving World Order was covered in several news outlets. The award was granted based on his book Expert Political Judgment: How Good Is It? How Can We Know? For the full articles:
+ The Courier Journal on December 4:
+ A San Francisco Chronicle blog on December 3:
+ Political Blotter for Inside Bay Area on December 3:

Alumnus Rodrigo de Rato, MBA 74, was hired by Investment bank Lazard as a senior managing director for its investment banking unit, according to The New York Times blog Dealbook on December 4. Rato previously served as managing director of the International Monetary Fund. For the full article:

The Haas School was mentioned in AME Info, a Middle Eastern business web site, on December 3, as one of the participants in the December 7 QS World MBA Tour stop in Dubai, which brings the students face to face with 80 business schools from around the world. For more information:

An oped by Kenneth Rosen, chairman of the University of California's Fisher Center of Real Estate and Urban Economics, on the necessity for Congress to act in the housing crisis was published in the San Jose Mercury News on December 3. For the full article:

Rosen also was quoted on his expectations for next year's housing slump in the International Herald Tribune on December 2. For the full article:

Rosen also was quoted in the Los Angeles Times on November 27. For the full article:,0,1471521.story?coll=la-tot-topstories&track=ntothtml.

Haas Professor and Director of the UC Energy Institute Severin Borenstein was quoted in mlive -- Ann Arbor Business Review pushing for improving the process of liquid coal production to reduce its negative impact on the environment on November 22. For the full article:

Professor Robert Edelstein was quoted in ABC 7 News on November 19 about the effects of a slow holiday shopping season on the economy. For the full article:

Berkeley MBA students who developed a business plan for the Community Markets for Conservation (COMACO) project as part of the International Business Development course to stop poachers and to provide them with real jobs, were featured in two news outlets.
+ Christian Science Monitor on October 23:
+ The Seattle Times on October 23:

Happening at Haas


Healthcare Management Networking Event
Tuesday, December 11
6:30 p.m. to 9:30 p.m.
Bennett's Pure Food Bistro, 7650 SE 27th Street, Mercer Island, WA 98040
Cost: $10 member, $15 non-member

2007 San Francisco Haas Holiday Party
Thursday, December 13
7:00 p.m. to 10:00 p.m.
Location: Masterworks Institute for Fine Arts, 251 Post Street, 5th Floor, San Francisco CA 94105
Cost: $35 through 12/5; $40 thereafter. If the event does not sell out, tickets will be $45 at the door.

2007 Year-End Party
Saturday, December 15
6:00 p.m. to 10:00 p.m.
Location: The Exchange Club, Hung Kuo Building B1, 167 Tuna Hua North Road, Taipei
Cost: NT$ 1,000/each for alumni, family, and friends (Children under 6 free)

Second Annual Haas Winter Celebration in New York
Monday, December 17
7:00 p.m. to 9:00 p.m.
Location: Goldman Sachs, 180 Maiden Lane, New York NY 10038
Cost: $35 alumni and friends; complimentary for students. Pre-registration is required. The security office at Goldman Sachs requires that all attendees be pre-registered. No on-site registrations will be available. The deadline for registration is December 10th.

Breakfast in NYC with Professor John O'Brien
Tuesday, December 18
7:30 a.m. to 9:00 a.m.
Location: Club Quarters, Rockefeller Center Terrace Club, Boardroom A, 25 West 51st Street, New York, NY 10011
RSVP:, 510.642.7757, by December 14

Critical Success Factors for Startups: An Evening with MIT's Ken Morse
Tuesday, December 18
5:30 p.m. to 7:30 p.m.
Location: Faegre & Benson Law, 1900 Fifteenth Street (at Walnut), Boulder, CO 80302 (parking adjacent to the offices)
$25 general admission
$10 MIT & Ivy + alumni club members (and their guests)
$20 MIT graduates & BIC, CTEK, CBSA, CSIA, TiE, YEO (and their guests)
$5 (cheap) for CU/DU students and pre-revenue starving entrepreneurs


Three Haas Staff Honored for Going Beyond the Call of Duty

The Haas School recognized three staff members who went above and beyond the call of duty in serving their departments or the school as a whole with Spot and HEART awards.

These awards are university-wide programs that recognize deserving employees. The campus honors managers, supervisors, and non-represented members of the school with Spot awards and $250. HEART awards are presented in the form of a beautiful bouquet of flowers to employees represented by unions.

November's winners are:

Carol Chapman earned a Spot award for taking speedy and creative initiative in tracking down an errand payment that wreaked havoc on Professor Elfenbein's budget.

Megan Roundy won a Spot award for her outstanding job in organizing a seamless and highly successful Berkeley-Columbia Executive MBA Gala and auction.

June Wong has been honored with a HEART (Haas Employee Accomplishment Recognition Team) award for helping to train and mentor a new employee who worked outside her unit.

Visit for information on how to nominate a colleague for the Spot or HEART Award.

Abby Scott, December 13
Pamela Maestas, December 14
Philip H. Mahoney, December 19
Ute Frey, December 20
Lezlie J. Vincent, December 21
Zane C. Cooper, December 24
Julie Shapiro, December 27
Sarah Thompson, December 29
Sandra Charfauros, January 1
Kathy Buenaflor Sullivan, January 3
Evan Reese, January 6
Linda Kreitzman, January 7
Melanie Radke Brey, January 9
Dinko Lakic, January 9
Cheryl C. Stiles, January 9
Dayna M. Haugh, January 12
Molly Nagler, January 12
Karese Young, January 12
Jennifer Cherniss, January 16
Joseph Thomas Cadora, January 19
Catherine Dodd, January 20
Peggy E. Murray, January 21

Editor's Note:
The next issue of Haas NewsWire will be published on January 22, 2008.

The Haas NewsWire is the bi-monthly electronic news publication for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to

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