Accolades & Books

Berkeley-Haas Volunteers Rock

Charlene Son Rigby, MBA 00, and Guadalupe Nickell, BCEMBA 10/11.

Charlene Son Rigby, MBA 00, and Guadalupe Nickell, BCEMBA 10/11.

Three cheers for outgoing Berkeley-Haas Council co-chairs Guadalupe Nickell, BCEMBA 10/11, and Charlene Son Rigby, MBA 00, two of the many volunteers who keep the Berkeley-Haas network thriving. Nickell and Son Rigby advised Development & Alumni Relations staff on initiatives and activities that have strengthened relationships with alumni and donors, enhanced the reputation and financial strength of Berkeley-Haas, and helped build lifelong relationships between students and alumni via innovative programs and services.

They also spearheaded class engagement—proving to be stellar communicators and motivators. They channeled input from their classmates to the Berkeley-Haas Alumni Network and the school, led their reunion committees, encouraged submissions of alumni notes, and made annual gifts. Thank you, G$ and Charlene, for your lasting impact on Berkeley-Haas.


Forecasting Pharmaceuticals

Book by Arthur Cook, MBA 90

Book by Arthur Cook, MBA 90

Arthur Cook, MBA 90, has published Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them (second edition; Gower Publishing). The book, which provides a thorough exploration of the forecasting process for products in development as well as currently marketed products, is the definitive guide for forecasters and the multitude of managers and executives who rely on forecasts in their decision making. Cook is a forecasting expert and principal at global sales and marketing firm ZS. The second edition also includes a brand new chapter on specialized topics such as forecasting for orphan drugs and biosimilars.


Smarter Marketing

Book by Nick Johnson, EMBA 16

Book by Nick Johnson, EMBA 16

Nick Johnson, EMBA 16, helps readers make their marketing smarter, more agile, and more customer driven in The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer (Pearson FT Press, 2015). A “by marketers, for marketers” primer, the book shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services—and most important of all, customers. Johnson, founder and CEO of the Incite Group, a business intelligence company, goes behind the scenes with some of the world’s top marketing teams, at companies including Time Warner, Adidas, HP, McDonald’s, Wells Fargo, and Universal.

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