Feature Stories

Empowering Business and Social Impact
On the Cover:

Empowering Business and Social Impact

Led by former Dean Laura Tyson, a new institute at Haas is rethinking the role of business in society. The institute’s ambitious mission: to inspire and empower the Haas community to develop solutions to our world’s most intractable problems.

David Aaker

The Plato and Newton of Branding

How Haas Professor Emeritus David Aaker has reshaped the universe of marketing.

Your Haas Network

Monica Stevens, MBA 96 Monica Stevens, MBA 96

Senior Vice President,
Wells Fargo Bank,
San Francisco

Gene Frantz, BS 88 Gene Frantz, BS 88

General Partner,
Google Capital,
Mountain View, Calif.

Susannah Carrier, MBA 99 Susannah Carrier, MBA 99

Head of Marketing and Investor Relations,
Silver Lake, New York and Menlo Park

Ksenia Kouchnirenko, BS 03 Ksenia Kouchnirenko, BS 03

Group Marketing
Manager, Intuit
Menlo Park, Calif.

Bob Tennant, BCEMBA 03/04 Bob Tennant, BCEMBA 03/04

CEO, Recommind
San Francisco

Sir Desmond Rea, MBA 67 Sir Desmond Rea, MBA 67

Former Chairman, Northern Ireland Policing Board, Belfast