Going Public

Haas alumni at two tech companies set their sights on the public markets.

Video Star

TubeMogul CEO Brett Wilson and President John Hughes, both MBA 07

TubeMogul CEO Brett Wilson and President John Hughes, both MBA 07

Brett Wilson, John Hughes, and Mark Rotblat, all MBA 07, started TubeMogul after meeting in an entrepreneurship class at Haas. Since then, the company has grown to 300 employees in 11 offices around the globe, and its online video ad-buying platform has been used by such giants as Unilever, Microsoft, and Sony Pictures. Setting its sights on even more growth, TubeMogul has filed to raise $75 million in an IPO on the New York Stock Exchange. Long before considering an IPO, TubeMogul spent a year in the Haas School’s startup incubator, raised money from classmates, and competed in the Lester Center’s Business Plan Competition twice, ultimately tying for first place. “There would be no TubeMogul without BerkeleyHaas,” says Wilson, the company’s CEO. TubeMogul’s management team now also includes Chief Marketing Officer Keith Eadie, MBA 08, and CFO Paul Joachim, MBA 95. In addition to hiring more than 60 Cal grads worldwide, TubeMogul pays homage to its Berkeley heritage through an Ansel Adams photo of campus that hangs above the bar in the company’s hip Emeryville, Calif., headquarters.


IPO To Go

GrubHub President Jonathan Zabusky (front row, third from r.), MBA 01, at the company’s IPO in April.

GrubHub President Jonathan Zabusky (front row, third from r.), MBA 01, at the company’s IPO in April.

GrubHub President Jonathan Zabusky took a multi-course path to the New York Stock Exchange. In 2007, Zabusky, MBA 01, was hired by Aramark, a Fortune 500 company, to drive a transformational growth strategy for recently acquired Seamless, a small, entrepreneurial company that helped restaurants deliver food to law firms and investment banks across the U.S. and London. He then went on to successfully spin Seamless out of Aramark; led a shift to a consumer-focused, mobile strategy; navigated through massive expansion; and negotiated a merger with rival GrubHub. After raising $100 million in its April 4 IPO, the combined company expects to serve 3.8 million diners and 29,000 restaurants in 700+ cities this year. Zabulsky credits the company’s success in part to building a diverse team. “One of the biggest benefits of attending Haas was the great diversity of the talent, whether by geography, ethnicity, gender, or work and life experiences,” he says. “That really opened my mind to how valuable it is to bring diverse thought into shaping strategy and addressing competitive dynamics in the marketplace.”

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