CalBusiness

 

Summer 2007

Feature Story

Your Haas Network

Luyang Jiang, BS 05
Anchor and Chief Editor, "Business Hour"
China Central Television, Channel 2

 

At an age when most teenagers are planning prom photos, Luyang Jiang, BS 05, had already spent plenty of time in front of the camera. From a start as a 16-year-old newscaster at a television station in her hometown of Chongqing in southwestern China, Jiang has become anchor of "Business Hour," a business show on China's largest network, Central China Television (CCTV).

 

After working as the youngest newscaster at Chongqing TV, Jiang enrolled at China Communication University to study broadcasting. While in university, Jiang was an intern host at CCTV, becoming a full-time host after graduation. In 1999, after three years at CCTV, Jiang came to the US. In 2001, she toured the UC Berkeley campus. It was "love at first sight." She made her way to Haas in 2003 as a transfer student from Mission College in Santa Clara. After taking entrepreneurship and corporate social responsibility classes at Haas, she became intrigued by the startup world.

 

After a stint at technology magazine Red Herring, a former boss from CCTV tapped Jiang to return to Beijing and help develop a business show. Jiang realized she could get a startup experience while working on a new show. One week later she accepted the offer.

 

"I wanted to see things beginning from zero -- how you build a show and deal with problems," Jiang said. "They want to make the show different than anything they've done before, so it's kind of like a startup even though it's not in the corporate world."

 

Now Jiang works on virtually every aspect of Business Hour, which began last October. Together with a team of ten, she developed the show's format: two five-person panels and two industry experts, with Jiang and her co-host moderating. Jiang's past guests include Mark Fischer, managing director of National Basketball Association China, and numerous CEOs in China.

 

Jiang attributes the ability to quickly "shorten the distance" between herself and guests to her Haas education, which gave her business insight many other journalists lack.

 

And her Haas degree even helped her open doors for the show. At a Guanghua Business School event, she spotted former Haas Dean Laura Tyson. Tyson declined interview requests from several reporters, but when Jiang mentioned she recently graduated from Haas, Tyson granted her a 20-minute exclusive and another interview later that day. "That Haas connection really worked!"

 

Luyang Jiang, BS 05

Luyang Jiang, BS 05
Anchor and Chief Editor, "Business Hour"
China Central Television, Channel 2