CalBusiness


Summer 2007

Feature Story

Your Haas Network

Pedro Woo, MBA 72
President, Welton Electronics, Ltd.
Hong Kong

 

Pedro Woo, MBA 72, is a man with a sweeping, cinematic vision. It's the kind one might see looking into a pair of his "magic goggles."

 

Woo's "magic goggles," or the Argo Private Viewer, allow their wearer to watch movies without having to look at a screen. "The goggles give you a feeling like you're in a cinema, so you can forget what's going on around you," Woo says.

 

Welton Electronics reflects Woo's conscious decision to combine his training in management and in electrical engineering. After receiving his MBA, Woo returned to Hong Kong and started out in merchant banking. He quickly decided to shift into electronics, thinking his UC Berkeley engineering degree would give him a "comparative advantage."

 

After working at Fairchild Semiconductor, Woo moved in the early 1980s to hi-fi audio business Morse Electronic Products. Morse was later bought out by Curtis-Mathis, which decided to eliminate the overseas business. The firm gave Woo the job of selling Morse. After several months, no buyer emerged.

 

Woo, sensing the opportunity of a lifetime, orchestrated a management buyout. His fellow managers declined to chip in, so Woo bought the company on his own. He changed the company name to Welton Electronics and continued building products for companies such as Sharper Image. In 2002, Woo met an engineer with an idea at a UC Berkeley luncheon and the concept for the "magic goggles" was born.

 

The goggles resemble a pair of sunglasses and plug into any PC, DVD player, 3G phone, iPod, or game console to create an immersive viewing experience with surround sound.

 

Woo is hopeful that the product will be used in other industries. "The goggles are a good learning tool," he says. "They can be used by drug companies, doctors, police departments, and the airline industry." As Woo speaks enthusiastically about his new product, it is apparent that his greatest satisfaction comes from happy customers. "That," he says, "means more than money."

 

Pedro Woo, MBA 72
Pedro Woo, MBA 72
President, Welton Electronics, Ltd.
Hong Kong