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WINTER 2005

In Brief

MIT/Sloan Honors Aaker

Branding guru and Professor Emeritus David Aaker was given the Buck Weaver Award for Marketing by the MIT Sloan School of Management last September.

Aaker is the author of 13 books and 100 articles, focusing primarily on the field of branding. This award was established last year at MIT Sloan and sponsored by General Motors Corp. to honor individuals who have made important contributions to the advancement of theory and practice in marketing science. Aaker serves as vice chairman of the consulting firm Prophet.

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David Aaker

David Aaker

E.T. Grether Professor of Marketing and Public Policy

At Haas since 1968

 
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