Haas Newsroom

Management of Technology Program Launches Joint Program with
e-TQM College in United Arab Emirates

Oct. 25, 2006

Media Contact:
Ronna Kelly
UC Berkeley Haas School of Business

UC Berkeley's Management of Technology (MOT) program is teaming up with the e-TQM College in Dubai, United Arab Emirates, to develop a joint program in total quality management that will include executive education, staff exchanges, and mentorship.

The new Leadership Excellence and Advancement Program was launched with the e-TQM College's commitment of a $500,000 contribution to the MOT program over a five-year period. Plans also call for joint work in research, publications, and measuring student performance.

"This program will broaden the focus of our MOT program as well as expand the horizons of the faculty who become involved," says Robert E. Cole, a professor emeritus at the Haas School and former co-director of MOT. Cole will serve as the executive director of the Leadership Excellence and Advancement Program, which will be housed in the Institute of Management, Innovation, and Organization at the Haas School.

MOT, the largest interdisciplinary program on campus, is a partnership between the Haas School, the College of Engineering, and the School of Information. The e-TQM College, a newly certified college in the U.A.E., is the first online college in the Middle East specializing in total quality management in both manufacturing and service sectors. Its goal is to provide lifelong learning opportunities at both the graduate and undergraduate levels as well as executive education.

MOT's program with the e-TQM College will take a broad approach to total quality management, defining it to include process improvement, operational effectiveness, and quality improvement. Its executive education offerings will similarly extend beyond a narrow definition of TQM to include such topics as leadership and strategy.

The executive education classes will include some Haas faculty through a combination of distance learning, trips to Dubai, and classes at the Haas School. They will be offered to Dubai executives as well as the larger Arab business world.

The program's first project, starting this fall, involves MOT helping e-TQM evaluate engineers taking their first Master's level management course.