Draft Schedule for CRB Conference on Social Metrics
April 8-9, 2005
Friday
5:30-6:30pm John Elkington, Keynote Speaker
Andersen Auditorium (This event is open to the public)
http://www.sustainability.com/people/core-team/john-elkington.asp
6:30-7:30pm Reception for Conference attendees in the Bank of America Forum
7:30-9:00pm Dinner for conference attendees in Wells Fargo Room
Saturday
8:30-9:30am Continental breakfast and registration in the Wells Fargo Room
9:30-12pm Concurrent sessions, with coffee break in the middle
- 2 breakout sessions, attendees will choose either group 1 or group 2 (9:30-10:30am)
Group 1
“CSR and Political Views: An Empirical Investigation of the Determinants of Corporate Social Performance in S&P 500 Firms”
“Public Reporting about Sweatshops: Media Portrayal of Social Performance and Associated Impacts on Firm Performance and Industry Accountability”
Group 2
“Greenwash”
“Improving Non-Financial Performance Measurement: A Call to Action”
- 2 breakout sessions, attendees will choose either group 1 or group 2 (11am-12pm)
Group 1
“Return on Corporate Social Marketing”
“Corporate Social Responsibility and Marketing Strategy: A Tale of Two Studies”
Group 2
“Consumer Ethics: An Interpretive Elicitation Approach”
“Drawing Inferences about others based on Corporate Social Responsibility Associations”
Noon Lunch in Wells Fargo Room
12:30pm Gavin Power, Guest Speaker
Wells Fargo Room
http://gwcsg.gwu.edu/gwcsg/power.htm
2-3:30pm Afternoon sessions
- 2 breakout sessions, attendees will choose either group 1 or group 2
Group 1
“Corporate Social Responsibility as Reputation Insurance”
“Is Corporate Social Responsibility a Form of Agency Cost?”
“Strategies for Corporate Accountability: Market-Driven or Policy-Based?”
Group 2
“Measuring and Reporting Social, Environmental, and Financial Performance”
“Measuring Social Capital for Social Performance”
3:30-4:00pm Afternoon Break
4:00-5:30 Panel discussion with Nancy Pfund, Managing Director, Bay Area Equity Fund, JP Morgan Chase and Mariko Tada, Metrics Manager of Acumen Fund.
Powerpoint Presentation from Acumen Fund
Moderator:
William B. Rosenzweig, Managing Director, Great Spirit Ventures and Lecturer in Social Entrepreneurship, Haas School of Business
Diverse business organizations including multi-national corporations, venture capital funds and mission-driven venture philanthropies are working to make their goals for positive social impact more focused and explicit. This innovative intention drives business strategy and the development of management tools, metrics and new reporting methods to capture and communicate social value creation. A distinguished panel of practitioners will discuss the diverse ways they are integrating specific strategies and developing best practices to achieve and communicate their social impact to their stakeholders.
This will be held in the Wells Fargo Room.
5:30pm Conference ends and attendees are free to explore the campus and bay area.