Attendees will choose which group they would like to attend for each session.
9:30-10:30am
Group A
Discussant: Vinit Desai
lead author: Gwen Ceton
Lead author: Marsha Dickson
Group B
Discussants: Erika Henik & Mary Gentile
lead author:Tom Lyon
“Improving Non-Financial Performance Measurement: A Call to Action” (.pdf)
lead author: Aaron Chatterji
11:00am-12pm
Group A
Discussant: Matt Hirschland
“Corporate Social Responsibility and Marketing Strategy: A Tale of Two Studies” (.pdf)
Lead author:Ron Hill
“Return on Corporate Social Marketing” (.pdf)
Lead author: Shuili Du
Group B
Discussant:David Levine
“Drawing Inferences about Others Based on Corporate Social Responsibility Associations” (.pdf)
lead author:Yeosun Yoon
“Consumer Ethics: An Interpretive Elicitation Approach” (.pdf)
Lead author:Russell Belk
2-3:30pm
Group A
Discussants: Mike Toffel & Aaron Chatterji
“Corporate Social Responsibility as Reputation Insurance” (.pdf)
Lead author:John Peloza
“Is Corporate Social Responsibility a Form of Agency Cost?” (.pdf)
Lead author: Amir Rubin
“Strategies for Corporate Accountability: Market-Driven or Policy-Based?” (.pdf)
Lead Author: Steve Tomlinson
Group B
Discussant: Craig Smith
“Measuring and Reporting Social, Environmental, and Financial Performance” (.pdf)
Lead author: Sara Olsen
“Measuring Social Capital for Social Performance”
Lead author: Robert Boutilier