CetonconferencePaper
Abstracts were submitted from all over the world on wide-ranging topics including theory and evidence on trends in reporting, disclosure, accountability, and measurement. The papers that were chosen explore the effects of disclosure on customers, investors, managers, employees, the natural environment, and communities. A selection of the papers presented will be considered for a special issue of the California Management Review.

Attendees will choose which group they would like to attend for each session.

 

9:30-10:30am

Group A

Discussant: Vinit Desai

“CSR and Political Values: An Empirical Investigation of the Determinants of Corporate Social Performance in S&P 500 Firms” (.pdf)

lead author: Gwen Ceton

Powerpoint Presentation

“Public Reporting on Sweatshops: Media Portrayal of Social Performance and Associated Impacts on Firm Performance and Industry Accountability” (.pdf)

Lead author: Marsha Dickson

Powerpoint Presentation

Group B

Discussants: Erika Henik & Mary Gentile

“Greenwash”

lead author:Tom Lyon

Powerpoint Presentation

“Improving Non-Financial Performance Measurement: A Call to Action” (.pdf)

lead author: Aaron Chatterji

Powerpoint Presentation

11:00am-12pm

Group A

Discussant: Matt Hirschland

“Corporate Social Responsibility and Marketing Strategy: A Tale of Two Studies” (.pdf)

Lead author:Ron Hill

Powerpoint Presentation

“Return on Corporate Social Marketing” (.pdf)

Lead author: Shuili Du

Powerpoint Presentation

Group B

Discussant:David Levine

“Drawing Inferences about Others Based on Corporate Social Responsibility Associations” (.pdf)

lead author:Yeosun Yoon

Powerpoint Presentation

“Consumer Ethics: An Interpretive Elicitation Approach” (.pdf)

Lead author:Russell Belk

Powerpoint Presentation

2-3:30pm

Group A

Discussants: Mike Toffel & Aaron Chatterji

“Corporate Social Responsibility as Reputation Insurance” (.pdf)

Lead author:John Peloza

Powerpoint Presentation

“Is Corporate Social Responsibility a Form of Agency Cost?” (.pdf)

Lead author: Amir Rubin

Powerpoint Presentation

“Strategies for Corporate Accountability: Market-Driven or Policy-Based?” (.pdf)

Lead Author: Steve Tomlinson

Group B

Discussant: Craig Smith

“Measuring and Reporting Social, Environmental, and Financial Performance” (.pdf)

Lead author: Sara Olsen

“Measuring Social Capital for Social Performance”

Lead author: Robert Boutilier

Powerpoint Presentation