Upcoming Events

 

 

 

Global Water Challege (GWC)

Clean Water Solutions for the Developing World Roundtable

Wednesday, October 28, 2009 (12:00 pm - 9:00 pm) and Thursday, October 29, 2009 (8:00 am - 5:00 pm)

Location: Wells Fargo Room, 4th Floor Cheit Building

For more information click here.

 

 

 

CRB Lecture

Carol Dudley, Sr. Vice President, Dow Chemical

Monday, November 9, 2009 (12:30 pm - 2:00 pm)

Location: Haas, Room to be determined

 

 

 

Peterson Lecture Series

Walter Robb, CEO, Whole Foods

Tuesday, January 26, 2010 (12:30 pm - 2:00 pm)

Location: Haas, Room to be determined

 

 

 

Peterson Lecture Series

Jeff Seabright, Vice President, Environment and Water Resources, Coca Cola

Spring 2010

More information on Jeff Seabright

 

 

 

 

Executive Education
Corporate Responsibility Leadership Program

Strategic Innovation for Competitive Advantage

 

Live Dates: May 6-7, 2010
or
Online Option

 

Learn to strategize, develop, and deliver a corporate responsibility implementation plan at the two-day leadership program brought to you by the UC Berkeley’s Center for Responsible Business and the Center for Executive Development.

 

Mainstream corporations understand that being socially and environmentally responsible serves as a source of competitive advantage and is integral to long-term success. Corporate responsibility (CSR) helps companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. However, despite the growing number of CSR success stories, companies continue to struggle with the fundamental challenges of embedding CSR into day-to-day business strategy to maximize business impact. Corporate responsibility is most effective when it is intimately connected to the corporate brand - reinforcing a company’s unique identity and playing an integral part of how it tells its story. With today’s global economic challenges, corporate responsibility is about business innovation to create competitive advantage - a critical strategy for leading companies. CSR is just good business.

 

Program Overview

 

This two-day leadership program is designed to strengthen senior executives’ efforts to integrate corporate responsibility into their business strategy. Join business leaders and Haas School of Business faculty in hands-on, highly interactive sessions that include corporate responsibility in a shifting world, measuring impact, communicating on corporate responsibility, and forecasting the future of CSR. At the end, participants will receive a certificate of completion by the UC Berkeley Center for Executive Education.

 

Key Takeaways


Participants will develop the insight to:

 

 

Highlighted Sessions

 

Overview of Corporate Responsibility & Global Trends
Discuss the current state of corporate responsibility (CSR) – what it is, why companies should integrate it into their business strategies, and why they should do it now. Explore how to develop effective CSR strategies; how to align them with your company’s core objectives, competencies, and stakeholder expectations; and how to maximize CSR value within the firm.


Integrating Corporate Strategy & CSR Strategy
Learn how to link CSR to your core business objectives – increase sales, penetrate new markets, engage employees, reduce operating expenses, improve reputation, beat competitors – and leverage your core competencies to create business value & positive social change.


Connecting CSR Strategy & Brand: Seven Rules of the Road
Explore the power of branding CSR efforts by communicating to customers, vendors, shareholders, and other stakeholders – closely linking efforts to products and services. The session also explores a framework for the seven principles for effective CSR branding: know thyself, get a good fit, be consistent, simplify, work from the inside out, know your customer, and tell your story.

 

Other Sessions & Topics

 

 

Who Should Attend?

 

The Corporate Responsibility Leadership Program is designed for senior executives in charge of CSR/Sustainability, as well as functional executives with P&L responsibilities, who manage CSR-related dimensions as a part of their core operations. Participants represent a variety of industries and companies with differing sizes and structures. Organizations are encouraged to send more than one participant so that pairs or teams can work closely to address and resolve their organization’s specific issues. Class size is limited to ensure optimal ratios.

 

To enroll and for complete program information available at http://executive.berkeley.edu/programs/cr/

 

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Other Events of Interest

 

 

 

GWC --- Volunteers Requested

Outside Lands Music and Art Festival, San Francisco

August 28th - 30th, 2009

 

 

 

SRI in the Rockies (20th Annual Conference)

October 25-28, 2009

Tucscon, AZ