Color Palette


Tip: Use RGB/HEX for web projects, and PMS/CMYK for print.

Institutional

  • UC Berkeley Blue

    PMS:
    Pantone© 540
    HEX:
    #003057
    RGB:
    0R 48G 87B
    CMYK:
    100% 45% 0% 66%
  • Haas Logo Blue

    PMS:
    Pantone© 285
    HEX:
    #0066cc
    RGB:
    0R 114G 206B
    CMYK:
    89% 49% 0% 0%
  • Berkeley Blue

    PMS:
    Pantone© 282
    HEX:
    #003A70
    RGB:
    0R 58G 112B
    CMYK:
    100% 48% 0% 56%
  • California Gold

    PMS:
    Pantone© 116
    HEX:
    #ffbd17
    RGB:
    255R 189G 23B
    CMYK:
    0% 30% 93% 0%

Vivid

  • Vivid Blue

    PMS:
    Pantone© 2925
    HEX:
    #3594d8
    RGB:
    53R 148G 216B
    CMYK:
    72% 30% 0% 0%
  • Vivid Yellow

    PMS:
    Pantone© 7406
    HEX:
    #efb82b
    RGB:
    239R 184G 43B
    CMYK:
    6% 28% 96% 0%
  • Vivid Green

    PMS:
    Pantone© 376
    HEX:
    #6aa635
    RGB:
    106R 166G 53B
    CMYK:
    64% 14% 100% 1%
  • Vivid Orange

    PMS:
    Pantone© 158
    HEX:
    #f07f50
    RGB:
    240R 127G 80B
    CMYK:
    2% 62% 74% 0%
  • Rose Garden (Accent Only)

    PMS:
    Pantone© 1925
    HEX:
    #ea4d6c
    RGB:
    234R 77G 108B
    CMYK:
    2% 85% 42% 0%
  • Ion (Accent Only)

    PMS:
    Pantone© 381
    HEX:
    #b5d740
    RGB:
    181R 215G 64B
    CMYK:
    34% 0% 93% 0%

Muted

  • Muted Blue

    PMS:
    Pantone© 5503
    HEX:
    #9bbfc4
    RGB:
    155R 191G 196B
    CMYK:
    39% 13% 20% 0%
  • Muted Yellow

    PMS:
    Pantone© 7403
    HEX:
    #f0cc82
    RGB:
    240R 204G 130B
    CMYK:
    6% 19% 57% 0%
  • Muted Green

    PMS:
    Pantone© 7492
    HEX:
    #c4cf92
    RGB:
    196R 207G 146B
    CMYK:
    25% 9% 52% 0%
  • Muted Orange

    PMS:
    Pantone© 7413
    HEX:
    #da8559
    RGB:
    218R 133G 89B
    CMYK:
    12% 56% 71% 1%
  • Bay Fog

    PMS:
    Pantone© 7535
    HEX:
    #c3bdad
    RGB:
    195R 189G 173B
    CMYK:
    24% 21% 31% 0%
  • Sather Gate

    PMS:
    Pantone© 558
    HEX:
    #9bbfad
    RGB:
    155R 191G 173B
    CMYK:
    40% 12% 35% 0%
  • Plum

    PMS:
    Pantone© 5125
    HEX:
    #806579
    RGB:
    128R 101G 121B
    CMYK:
    51% 61% 37% 10%
  • Brown

    PMS:
    Pantone© 7505
    HEX:
    #897566
    RGB:
    137R 117G 102B
    CMYK:
    44% 49% 57% 14%
  • Founders Rock

    PMS:
    Pantone© 5405
    HEX:
    #576a7a
    RGB:
    87R 106G 122B
    CMYK:
    62% 49% 50% 18%

Neutral

  • Darkest Gray

    PMS:
    Pantone© Cool Gray 11
    HEX:
    #75777b
    RGB:
    117R 119G 123B
    CMYK:
    56% 47% 43% 10%
  • Dark Gray

    PMS:
    Pantone© Cool Gray 9
    HEX:
    #85878a
    RGB:
    133R 135G 138B
    CMYK:
    50% 41% 39% 4%
  • Light Gray

    PMS:
    Pantone© COOL GRAY 4
    HEX:
    #b6b6b6
    RGB:
    182R 182G 182B
    CMYK:
    29% 23% 24% 0%
  • Greige

    PMS:
    Pantone© 7530
    HEX:
    #ac9f95
    RGB:
    172R 159G 149B
    CMYK:
    34% 34% 39% 1%

Metallic

  • Metallic Silver

    PMS:
    Pantone© 877 U
    HEX:
    N/A
    RGB:
    N/A
    CMYK:
    N/A
  • Metallic Gold

    PMS:
    Pantone© 871 U
    HEX:
    N/A
    RGB:
    N/A
    CMYK:
    N/A
  • Metallic Blue

    PMS:
    Pantone© 8183 C
    HEX:
    N/A
    RGB:
    N/A
    CMYK:
    N/A
  • Metallic Dark Blue

    PMS:
    Pantone© 8483 C
    HEX:
    N/A
    RGB:
    N/A
    CMYK:
    N/A

Other

  • Berkeley Columbia Blue*

    PMS:
    Pantone© 7461
    HEX:
    #009dd7
    RGB:
    0r 157G 215B
    CMYK:
    100% 27% 0% 16%
  • Berkeley Columbia Gray*

    PMS:
    Pantone© 446
    HEX:
    #64696a
    RGB:
    100R 105G 106B
    CMYK:
    62% 49% 50% 18%

*For use in materials related to Berkeley Columbia Executive MBA Program only.


Next: Typography