Color Palette


Tip: Use HEX for web projects, and PMS/CMYK for print.

Institutional

  • Haas Blue

    PMS:
    285
    HEX:
    #0066cc
    CMYK:
    89% 49% 0% 0%
  • Berkeley Blue

    PMS:
    282
    HEX:
    #003262
    CMYK:
    100% 71% 10% 47%
  • California Gold

    PMS:
    123
    HEX:
    #FDB515
    CMYK:
    0% 32% 100% 0%

Vivid

  • Vivid Blue

    PMS:
    2925
    HEX:
    #3594d8
    CMYK:
    72% 30% 0% 0%
  • Vivid Yellow

    PMS:
    7406
    HEX:
    #efb82b
    CMYK:
    6% 28% 96% 0%
  • Vivid Green

    PMS:
    376
    HEX:
    #6aa635
    CMYK:
    64% 14% 100% 1%
  • Vivid Orange

    PMS:
    158
    HEX:
    #f07f50
    CMYK:
    2% 62% 74% 0%
  • Rose Garden (Accent Only)

    PMS:
    1925
    HEX:
    #ea4d6c
    CMYK:
    2% 85% 42% 0%
  • Ion (Accent Only)

    PMS:
    381
    HEX:
    #b5d740
    CMYK:
    34% 0% 93% 0%

Muted

  • Muted Blue

    PMS:
    5503
    HEX:
    #9bbfc4
    CMYK:
    39% 13% 20% 0%
  • Muted Yellow

    PMS:
    7403
    HEX:
    #f0cc82
    CMYK:
    6% 19% 57% 0%
  • Muted Green

    PMS:
    7492
    HEX:
    #c4cf92
    CMYK:
    25% 9% 52% 0%
  • Muted Orange

    PMS:
    7413
    HEX:
    #da8559
    CMYK:
    12% 56% 71% 1%
  • Bay Fog

    PMS:
    7535
    HEX:
    #c3bdad
    CMYK:
    24% 21% 31% 0%
  • Sather Gate

    PMS:
    558
    HEX:
    #9bbfad
    CMYK:
    40% 12% 35% 0%
  • Plum

    PMS:
    5125
    HEX:
    #806579
    CMYK:
    51% 61% 37% 10%
  • Brown

    PMS:
    7505
    HEX:
    #897566
    CMYK:
    44% 49% 57% 14%
  • Founders Rock

    PMS:
    5405
    HEX:
    #576a7a
    CMYK:
    62% 49% 50% 18%

Neutral

  • Darkest Gray

    PMS:
    Cool Gray 11
    HEX:
    #75777b
    CMYK:
    56% 47% 43% 10%
  • Dark Gray

    PMS:
    Cool Gray 9
    HEX:
    #85878a
    CMYK:
    50% 41% 39% 4%
  • Light Gray

    PMS:
    COOL GRAY 4
    HEX:
    #b6b6b6
    CMYK:
    29% 23% 24% 0%
  • Greige

    PMS:
    7530
    HEX:
    #ac9f95
    CMYK:
    34% 34% 39% 1%

Metallic

  • Metallic Silver

    PMS:
    877 U
    HEX:
    N/A
    CMYK:
    N/A
  • Metallic Gold

    PMS:
    871 U
    HEX:
    N/A
    CMYK:
    N/A
  • Metallic Blue

    PMS:
    8183 C
    HEX:
    N/A
    CMYK:
    N/A
  • Metallic Dark Blue

    PMS:
    8483 C
    HEX:
    N/A
    CMYK:
    N/A

*For use in materials related to Berkeley Columbia Executive MBA Program only.


Next: Typography