Consistent and pervasive use of our brand colors increases our brand recognition. Usage of Berkeley Blue and California Gold also serves to visually connect the Haas School of Business with the internationally recognized brand of UC Berkeley.
When communicating through any medium—physical or digital—use only the approved colors below. When the specified color values cannot be used, strive for the best match possible.
When using our brand colors for text, ensure that there’s sufficient color contrast between the text and the background. See below for color combinations that meet the current accessibility requirements for color contrast.
Primary Colors
Berkeley Blue
PMS 2767
HEX #15284B
CMYK 99 87 42 41
RGB 21 40 75
California Gold
PMS 7549
HEX #FDB515
CMYK 0 32 100 0
RGB 253 181 21
White
HEX #FFFFFF
CMYK 0 0 0 0
RGB 255 255 255
Secondary Colors
Dark Gray
HEX #333333
CMYK 69 63 52 58
RGB 51 51 51
Mid Gray
HEX #545454
CMYK 64 56 56 32
RGB 84 84 84
Light Gray
HEX #EEEEEE
CMYK 5 4 4 0
RGB 238 238 238
Color Contrast for Accessibility
When using our brand colors for text, ensure that there’s sufficient contrast between the text and the background. The following color combinations meet accessibility requirements for color contrast:
- blue text on white background
- white text on blue background
- gold text on blue background
- blue text on gold background
- dark gray (#333333) text on white background
- mid gray (#545454) text on white background
- dark gray text on gold background
Use a color contrast checker to check other color combinations for accessibility.