Typography

Because the Haas School is synonymous with innovation and energy, a modern typeface has been chosen to represent the school. Consistent use of typography will help build an immediately recognizable identity for Berkeley-Haas over time, through use in all communications.

The Univers font family is the primary font used to represent the Berkeley-Haas brand. It is a clean, precise typeface with a contemporary character, which perfectly complements our identity.

When the official fonts are not available or cannot be used, the best alternatives are Arial and Helvetica. In bMail, select “Sans Serif.”

Primary | Univers
Univers - primary Berkeley-Haas font family
Primary Alternate | Univers Condensed
Univers Condensed - alternate Berkeley-Haas font family
Web HTML Alternate | Verdana
Verdana - alternate web HTML Berkeley-Haas font family
Web HTML Alternate | Roboto
Roboto - alternate web HTML Berkeley-Haas font family

Download the Univers Font

Berkeley-Haas faculty, staff, and student leaders may download the Univers typeface for use in official communications. Complete our font request form in order to access the files. We have a limited number of licenses available, so please download only the files you need to use.

Note: Oblique (italic) typefaces are not available for download, because they are not commonly used in Berkeley-Haas communications. If you'd like to use the italic versions of the font, you may purchase these typefaces online.

Downloaded the fonts, but don't know how to install them? Here are resources with information about how to install the fonts onto your PC (Windows) or Mac (OS).


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