Come Up for Air

Nick Sonnenberg, M.F.E Bus Ad/MFE 2007

Wall Street Journal Bestseller!

The practical guide to go from “drowning in work” to freeing up an extra business day per week for everyone on your team.

“There just aren’t enough hours in the day to get everything done!” Sound familiar? Forget the old concepts of time management and the hustle culture of working until you burn out. You and your entire team can get more done, in far fewer hours, with the right blueprint. Come Up for Air is that blueprint.

Through years of building a leading efficiency consulting business, Nick Sonnenberg has discovered the primary reason why so many teams are overwhelmed. It’s not because they don’t have enough time, managers expect too much of their employees, or there aren’t enough people. The problem is that everyone is drowning in unnecessary work and inefficiencies that prevent them from focusing on the work that drives results.

In Come Up for Air, you’ll discover the CPR® Business Efficiency Framework, a proven system for leaders, managers, and teams to maximize their performance and reduce overwhelm by using the right tools in the right way, at the right time. The end result? More output, less stress, happier employees, and the potential to gain an extra full day per week in productivity to use however you’d like.

You’ll learn the proven empirical strategies from someone who not only turned his company around when it was on the verge of bankruptcy but has also helped thousands of organizations around the world become more efficient and leverage the right systems and tools for explosive growth. Come Up for Air is the employee manual you never received.

4M Personal Branding

Bjorn Austraat, MBA 09

Market, message, money, and meaning are the four elements of 4M Personal Branding. The book uses a methodology developed by Bjorn Austraat, MBA 09, who brings more than 20 years of experience in marketing and sales community, international negotiations, and business strategy. The book offers a step-by-step guide to defining, communicating, monetizing, and growing a personal brand, with real-life examples and hands-on exercises. Along the way, readers create a personal communication strategy, determine salary requirements for successful negotiations, and align their personal brand with their core values.

The 10 Commandments of Everyday Life

Ezra Roizen, BCEMBA 05

What if I told you that the last thing you want from a potential acquirer is a term sheet? Or that the casualty of a bidding war is most likely going to be you? Or the presentation you use when you meet with investors is almost the opposite of the one you should use with strategic partners? Or that acquirers efforts to reduce their risk when making an acquisition can often increase the likelihood of their failure? Startup acquisitions are counterintuitive. Many of the moves your intuition would lead you to make are wrong. These bad moves can hurt, or kill, a deal.

The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning

Scott Galloway, MBA 92

Whether it’s advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you’re probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something “boring” and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it’s not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes.

The Art of Innovation

Tom Kelley, MBA 83

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, MBA 83, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

The B Team: A Horse Racing Saga

Alan Mindell, BS 64

A one-eyed racehorse in the Kentucky Derby? His biggest fan is a young boy, himself with only one useful eye. Seven people, all at key stages of their lives, combine to purchase the horse, One-Eyed Bandit, from a claiming race at Santa Anita. What follows is the heartwarming chronicle of the horse’s remarkable journey and the inspiration he provides his owners.

Beatitudes for the Workplace

Fr. Max Olivia, MBA 71

An exploration of the eight virtues, and their relationship with finding faith in the workplace. People in the workplace are asking some difficult questions about how to find meaning in their work, how to find God in daily life, and how to bring the light of faith to ethical issues. Using the Beatitudes of Jesus as a framework, Oliva explores eight virtues: wisdom, integrity, honesty, compassion, justice for the earth, forgiveness, generosity, and courage.

BEHAVECON: A Revealing Guide To Outsmarting Yourself, Making The Best Decisions And Leading The Richest Life

Jan Dominik Gunkel, BCED

Behavecon is a journey through the study of behavioral decision-making – applied to personal finance. The book helps you understand how to make the best decisions and implement the behavioral changes required to take your finances and happiness to a new level. Step-by-step tutorials are provided to help you attain 100% understanding of your finances and their hidden drivers, unload the burden of debt, free hidden wealth that you already have, explore lifestyle fasting and step out of the consumer matrix, and learn to break the glass ceiling that prevents the middle class from striking it big.

Blind Will

James Jorgensen, BS 54


The story unfolds in Berlin, as Karl Hecker discovers his wife’s grandmother was Jewish. In the last year of the war, he had nowhere to turn and watched her climb into the back of a truck on the way to a death camp. From that moment forward, his life was filled with revenge and hatred of the Nazis. As his trip to Bern is full of danger, which he overcomes, he experiences a satisfying outcome at each turn as he defies the Nazis. Of course, the sorrow of his wife’s death is always present, driving our hero to become a spy. As a courier from the foreign office in Berlin to the OSS in Bern, he carries secret papers, where discovery would mean certain death.

Breakfast on Mars and 37 other Delectable Essays

Brad Wolfe, MBA 13

The middle school essay needs to be released from its five-paragraph constraints and allowed to have as much fun as fiction or poetry. To set the dread assignment free, Wolfe teamed up with Rebecca Stern, a former fifth grade teacher, to co-edit Breakfast on Mars and 37 other Delectable Essays. The book is a collection of essays written by top children’s authors, including Ransom Riggs (Miss Peregrine’s Home for Peculiar Children), April Sinclair (Coffee Will Make You Black), Scott Westerfeld (the Uglies series), and Elizabeth Winthrop (The Castle in the Attic and Dumpy La Rue). To gather insights, the pair used tools from Haas’ Problem Framing, Problem Solving course to conduct ethnographic research with their adolescent audience, having students take turns writing lines of poetry on their feelings about essay writing, for example.

Breakthrough Creativity

Lynne C. Levesque

Personality type indicators such as Myers-Briggs have been quite popular as a team-building tool. Many books have been written on the use of types at work, in relationships, and even in church. In Breakthrough Creativity, Lynne Levesque, MBA 77, who also has her Ed.D. in creativity, serviceably merges the study of types with the study of creativity. She describes eight creative talents, four concerned with data-collecting and four concerned with decision-making. Each MBTI type possesses a dominant creative talent and an auxiliary talent. For each type, the author outlines the dominant features and how creativity can be maximized or inhibited. Levesque considers ways of effectively using types in business settings. Individual chapters describe how each talent works, how each contributes to the creative process and how each can improve decision making, team building and strategic planning and thinking.

Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win

John Danner, Senior Fellow

Many factors shape the success or failure of a new business, whether it’s a stand-alone startup or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur―the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.

Calendar Anomalies and Arbitrage

William Ziemba, MBA 68, PhD 69 

Sell in May and go away. The January effect. Presidential elections. These are among the seasonal anomalies in worldwide stock markets that William Ziemba, MBA 68, PhD 69, a professor emeritus at the University of British Columbia’s Sauder School of Business, has been studying for 30 years. The culmination of Ziemba’s work is his new book, Calendar Anomalies and Arbitrage. Ziemba focuses on the futures markets, where such anomalies can easily be applied, and explores ideas that he has used successfully.

The Closer: A Baseball Love Story

Alan Mindell, BS 64

R. A. Dickey was the first knuckleball pitcher to ever win a coveted Cy Young Award–despite spending most of his career in the minor leagues. Terry Landers, also a knuckleballer, is Dickey`s fictional counterpart in The Closer. The main difference, aside from winning the Cy Young, is that at age thirty-three, Terry has never played in the majors. Once he finally gets his chance, what follows is the heartwarming story of his impact both on the pitching mound and with a family in distress.

Compelling Conversations: Questions and Quotations on Timeless Topics- An Engaging ESL Textbook for Advanced Students

Hal Boqotch, BS 81

Compelling American Conversations: Questions and Quotations for Intermediate American English Language Learners helps American immigrants and international students develop their fluency skills and academic vocabulary through conversation exercises. Each chapter includes two sets of conversation questions, vocabulary review, short writing exercises, paraphrasing exercises with proverbs, a discussion activity around pithy quotations, and an online ‘Search and Share’ activity. Focusing on both daily experiences and American culture through proverbs, quotations, and speaking exercises, the materials help intermediate English language learners explore their lives, learn common American sayings and expressions, and develop vital discussion skills.

Creating New Knowledge in Management: Appropriating the Field's Lost Foundations

Ellen O'Connor, MBA 83

Creating New Knowledge in Management rediscovers lost sources in the work of Mary Parker Follett and Chester Barnard, providing a foundation for management as a unique and coherent discipline. This book begins by explaining that research universities, and the management field in particular, have splintered into smaller and less related parts. It then recovers a lost tradition of integrating management and the humanities, exploring ways of building on this convention to advance the unique art and science of business. By way of Follett and Barnard’s work, author Ellen S. O’Connor demonstrates how the shared values, purposes, and customs of management and the humanities can be used to build an enterprise that will help to meet the challenges of business today. Igniting approaches to management that build on humanistic traditions is the ultimate goal of this book. Therefore, the text ends with two experiments one in the classroom and one with a business executive that take up this call and offer a perspective on where management must go next.

Creative Confidence

Tom Kelley, MBA 83

Too often, companies and individuals assume that creativity and innovation are the domain of the ‘creative types.’ But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world’s top companies, David and Tom Kelley, MBA 83, identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

The Dealmaker's Ten Commandments

Jeff Cohen, BS 56

A practical, no-nonsense methodology for negotiating deals, managing your time and handling crisis all at the highest level. Peppered with entertainment industry war stories, the commandments have been forged in the white hot crucible of brutal transactional combat. Although developed in Hollywood, the real world tactics, strategies and guiding principles are vital for any business environment. With sufficient practice, incorporating The Dealmaker’s Ten Commandments into your life becomes second nature. Opportunities that once were hidden become visible. Traps that would have snared you are avoided. ‘Enemy’ vulnerabilities which would have gone undetected reveal themselves.

The Era of Everyone: Solutions for the New E Economy

Jihong W. Sandeson, MBA 02

Jihong Sandeson conducted business innovation research in China for two years for The Era of Everyone: Solution for the New E Economy.

Excellent Execution as a Product Manager: A Product Manager HQ Guide

Clement Kao, BS 14

As a product manager, have you ever wished that you could dive into the minds of other product managers to learn from their firsthand experiences? If so, you’re not alone.

Product management is a relatively new profession, and that means it’s hard to find battle-tested frameworks for excelling on the job.

Look no further. This guide is meant to provide you with exactly that – tips, tricks, and best practices that come from firsthand experience.

We walk you through twenty problem areas for product managers. For each problem area, we dive into frameworks, real examples, and questions to help guide your growth.

Flourishing Enterprise: The New Spirit of Business

David Sherman, MBA 85


Flourishing Enterprise draws together in-depth research and interviews around strategic and organizational efforts to deliver superior business and sustainability performance. The book inspires a higher aspiration, a world that flourishes rather than one that is merely sustainable. To support a flourishing world, organizations and the people in them must also flourish; and paradoxically this is a recipe for better financial results. The book argues that reflective practice is the additional ingredient needed for people, orsganizations and systems to flourish. Just as in sports or the arts, practice leads to mastery. In the words of Berkeley Haas Dean Rich Lyons, ‘What I like most about this book is it provokes us to think bigger. It’s at the front edge of the evolving science of leadership.’

Forcasting for the Pharmaceutical Industry

Author Cook, MBA 90

Arthur ‘Art’ Cook, forecasting expert and principal at global sales and marketing firm ZS, published a book about forecasting practices for pharmaceutical companies in, Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them (second edition). This book provides a thorough exploration of the forecasting process for products in development as well as currently marketed products.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway, MBA 92

For all that has been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scot Galloway. Instead of buying the myths these companies broadcast, Galloway asks the funndamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? Galloway reveals how one can apply the lessons of their ascent to one’s own business or career.

From Bubbles to Boardrooms, Act 1: Startups Are Such Fun

Michaela Rodeno, MBA 80 

Michaela Rodeno offers an insider’s view of the early days of Napa Valley’s Domaine Chandon in a two-volume series titled From Bubbles to Boardrooms. As employee #2, Rodeno learned the business on the job, earned her Berkeley MBA in the middle of the 15 years covered by volume one, and became one of the wine industry’s rare female CEOs. The book overflows with stories of the innovations that blossomed in the vineyards, winery, and marketing and sales, and technology departments. The book also serves up lessons for entrepreneurs, leaders, and managers in any business as well as inspiration for fresh graduates.

From Prairie to Palestine: The Eva Marshall Totah Story

Lyla Ann May, MBA 87

This three-part work presents a comprehensive look at a unique woman whose life spanned almost the full 20th Century. Educated well beyond her peers in the 1920’s, never satisfied with less than the high standards her upbringing had trained her to value and expect, Eva Marshall Totah struck out across the world to pursue her calling. She sought to pass on her prairie-bred character to those around her, to create beauty and to uplift her surrounding environment. Readers interested in the history of the American Midwest and the history of American Quakers will be drawn to her story, which begins with her birth in the claim shanty of her parents’ homestead in the new State of South Dakota. Genealogy buffs will enjoy the well-documented family genealogical histories of Eva’s eight great grandparents. Students of the history of the modern Middle East will be fascinated by her first-person accounts of life in Palestine during the waning years of the British Mandate, before the creation of Israel.

The Future of Marketing

Nick Johnson MBA 16


The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more.

A Goal is a Dream with a Deadline

Leo Helzel, MBA 69, LLM 92 

Business readers who enjoyed Life’s Little Instruction Book will welcome this personal guide to getting more out of business and life. Designed to be read quickly and savored long after, this entertaining book parallels the actual process of starting and running a business–from the first burst of inspiration through going public and beyond.

Gold Investing Handbook: Protect your assets from the upcoming US debt default!

Mourtaza Asad-Syed, MBA 01

An exhaustive investor handbook presenting the first rigorous framework to value gold and understand gold attributes in an asset allocation. It also offers a unique perspective by taking a non-US centric view on gold investing. Contrary to popular beliefs, the US government is prone to default. Indeed, it has already defaulted in the past century (1934, 1971), incurring large losses on the back of non-residents. It is very likely it will continue to do so, and for non-US residents, holding gold is a low-cost insurance to holding US Treasuries.

The Golden Gate: San Francisco's Celebrated Bridge

Morton Beebe, BS 55

Just prior to the 75th anniversary of the Golden Gate Bridge, photographer Morton Beebe, BS 55, published a dramatic coffee-table book on the iconic Bay Area crossing. The Golden Gate: San Francisco’s Celebrated Bridge showcases stunning images of the bridge, many taken from angles that show it in a new light. The book also features a short history of the bridge with old photos and quotes from Bay Area luminaries and visitors. Beebe is a world-renowned documentarian of the city whose photographs have been published in such magazines as National Geographic, Life, and Smithsonian.

The Great Grilled Cheese Book: Grown-Up Recipes for a Childhood Classic

Eric Greenspan, BS 97

A fresh take on the beloved American classic, from the classic white bread with American cheese to “The Champ” (a taleggio and short rib extravaganza); the “Johnny Pastrami,” which combines pastrami with the bite and freshness of apple chutney; and “The Tomater” with creamy mozzarella and a sun-dried tomato spread. Featuring both common and elevated ingredients like brie cheese, poppy seed bread, olive tapenade, fig marmalade, smoked salmon, candied bacon, bourbon-glazed ham, and raisin walnut bread, these are recipes that invite you into new and uncharted grilled cheese territory. With notes on the best cheese and breads and pro tips for the best cooking techniques, this book has something for every taste and is guaranteed up your grilled cheese game.

Helpful: A Guide to Life, Careers, and the Art of Networking

Heather Hollick, EWMBA 04

How Organizations Should Work: envisioning a high-performing organization made of a network of internal entrepreneurs

N. Dean Meyer, BS 74

Document your leadership vision, then transform your organization into it…and leave the legacy of an organization that performs brilliantly now and long after you’ve moved on. If you are a visionary leader or are interested in developing a high-performing organization, this book can be your inspiration as well as your pragmatic guide.

Hypershift

Andre Marquis, MBA 96

In Hypershift, Andre Marquis, MBA 96, the executive director of the Lester Center for Entrepreneurship, and Manav Subodh, a senior fellow at the Lester Center, share how big companies can tap the innovation secrets of Berkeley Haas startups to enter new markets, establish brand leadership, and unlock value. Hypershift is a behind-the-scenes project that evolved during last year’s Intel Make it Wearable Challenge, which drew 10 teams of entrepreneurs from around the world to Berkeley Haas in a high-stakes competition for $800,000 in prize money.

In Search of Fatherhood: Daughters Praising, Speaking Up, Talking Back

Kevin Renner, MBA 87

Kevin Renner asked an unusual question that led to an unusual book: How can men learn to be fathers? His answer: Men raising daughters can learn fatherhood from women. Renner, whose daughters were 9 and 13 when the book was published, interviewed 50 women from 17 countries and eight decades to learn how their fathers-good, bad, and unremarkable-had shaped their lives. Their stories and his became In Search of Fatherhood: Daughters Praising, Speaking Up, Talking Back. The book includes stories from women famous, anonymous, rich, poor, young, and old. Renner has been featured on affiliates of Oprah Winfrey, CBS, FOX, NBC, NPR, ABC, WGN, and CNN.

Investing In Credit Hedge Funds

Putri Pascualy, MBA 06

A new book by Putri Pascualy, MBA 06, managing director and senior credit strategist for Pacific Alternative Asset Management Co., reveals how investors can generate attractive returns in an increasingly volatile credit market. Investing in Credit Hedge Funds: An In-Depth Guide to Building Your Portfolio and Profiting from the Credit Market explores how investors can use the hedge-fund structure to profit from such credit-focused investments as high-yield bonds, bank loans, and sovereign debt. Pascualy maintains that hedge funds have evolved from a cottage industry for institutional investors and the ultra-wealthy to a mainstream investment strategy. The book provides in-depth research on the most common structuring vehicles, the legal rights and responsibilities of all parties, and the pros and cons of separately managed accounts.

Investing in the Modern Age

William Ziemba, MBA 68, PhD 69

Far-ranging columns by William Ziemba in the London magazine Wilmott enjoy a second life in Investing in the Modern Age. Ziemba, professor emeritus at the University of British Columbia, and his daughter, Rachel Ziemba, wrote the columns primarily from 2007 to 2012. Geared toward institutional investors and individuals interested in investing around the world, the book covers everything from country studies of China, Turkey, and Cyprus to asset studies of the U.S. stock market and NFL football. It also features case studies of great successes and blowouts to help readers better assess explicit and implicit risks.

The IPO Playbook

Steve Cakebread, BS 73

From the CFO who brought Salesforce, Pandora, and Yext public, “The IPO Playbook” delivers an insider’s perspective of what it takes to prepare for a successful initial public offering.

Author Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and selecting external partners.

The book is both an invaluable reference guide and an enjoyable read that incorporates stories from Steve’s time creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard.

Last Fan Standing

Steven Siegel, BS 83

A ref is dead, a player is suspected, and suddenly a radical organization of sports fans is hell-bent on taking over professional basketball. Join star forward Jason Locke as he spends a mind-bending 4 days uncovering 3 shocking conspiracies from 2 hidden enemies that will leave him only 1 chance to save himself, clear his name, win a championship, and at least try and get the girl.

Leading Change in a Web 2.1 World

Jackson Nickerson, MBA 90, PhD 97

Imagine telling your boss that a department reorganization is wrong-headed via a secured anonymous email and he responds to your concern in a video message to everyone in the company. Fiction? No, it’s ‘ChangeCasting,’ a term Jackson Nickerson, MBA 90, PhD 97, coined to describe a new web-based approach to communication. In his new book, Nickerson, the Frahm Family Professor of Organization and Strategy at Washington University in St. Louis’ Olin Business School, explains how ChangeCasting is a powerful way that CEOs and managers can harness video to lead and accelerate change within their businesses. The idea behind ChangeCasting: create a two-way street between the corner office and employees at every level of an organization via frequent and focused brief video messages from the CEO and secure, anonymous email feedback from employees. Nickerson, who wrote his how-to guide with busy managers in mind, provides examples from several companies who have integrated ChangeCasting into their management process.

LET IT GO: How to Get the Frozen Songs the Heck Out of Your Head

Steven Siegel, BS 83

Attention parents: If you have Frozen songs stuck in your head, Steven J. Siegel is here to help. His young twin daughters have introduced him to a world that is almost completely Frozen, and he has not only survived, but he researched the science about how songs get stuck and the best methods to get them out. Siegel interviews music experts, and packs in everything you need to know about ‘earworms’ the unofficial name for the phenomenon of having songs pop up in your head and how to remove them.

Linked

Omar Garriott, MBA 09

Written by two former LinkedIn employees, Linked is the definitive guide to building a career in a digital world. Step-by-step, it demystifies LinkedIn—which is now synonymous with the job market—and empowers every professional, from the newly minted college graduate to the midlife career-changer, with the most important strategies to win the job search game.

Little Red Ms. Cheat Sheet on Investing: Generally Skeptical of Financial Advisors

Kathryn Cicoletti, BS 99

Kathryn Cicoletti has 12 years of experience working in the investment fund management industry. Based on extensive research and one-on-one interviews, Ms. Cicoletti has learned that most investors have not been guided through the post-investment experience. The typical investor chooses investment funds for both their retirement and non-retirement accounts with little thought about what fees they should and should not be paying, the specific risks associated with each investment fund strategy, or how their money is split between various investment funds that are offered to them.

Madam Ambassador: Three Years of Diplomacy, Dinner Parties, and Democracy in Budapest

Eleni Kounalakis, MBA 92

A helicopter ride to visit troops in the Afghanistan war zone, a tense meeting with the newly elected Prime Minister, and a wild boar hunt! Eleni Kounalakis was forty-three and a land developer in Sacramento, California, when she was tapped by President Barack Obama to serve as the U.S. ambassador to Hungary under Secretary of State Hillary Clinton. During her tenure, from 2010 to 2013, Hungary was a key ally in the U.S. military surge, held elections in which a center-right candidate gained a two-thirds supermajority and rewrote the country’s constitution, and grappled with the rise of Hungarian nationalism and anti-semitism.

The Money Code

Joe Duran, BCEMBA 04

A 129-page financial advice book by Joe Duran, BCEMBA 04, hit the USA Today and New York Times best seller lists last year. While other financial advice books are often laden with business jargon, Duran sought to write The Money Code in a way that is easy for anyone to understand, providing insight into why people make financial mistakes and repeat them throughout their lives. Duran is CEO of United Capital, a partnership of 41 private wealth counseling offices around the country.

Microphone in the Mud

Gary Robinson, MBA 62 

Microphone in the Mud tells the true story of a young woman as she battles armed terrorists, a kidnapper, malaria, a tsunami, and dial-up Internet while documenting endangered languages spoken by hunter-gatherers in the jungles of the Philippines.

Navigating the Realities of Prostate Cancer

Craig T. Pynn, MBA 77

Awarded an American Journal of Nursing (AJN) Book of the Year Award in the Consumer Health Category, Navigating the Realities of Prostate Cancer: One Man’s Life-Changing Diagnosis provides a comprehensive patient’s eye view of the clinical, emotional, relational and spiritual experience of prostate cancer from the time of first symptoms to diagnosis to treatment and to living as survivor with an advanced cancer that can return at any time. The book discusses everything that results from a diagnosis of prostate cancer, from relationships to sex to social networking to finding support groups. And it explores feelings – why some men feel free to talk openly while others remain silent and what that silence is about. It teaches strategies for coping with the often-inappropriate responses when the individual tells relatives, friends and acquaintances that he has prostate cancer.

The Owners' Guide to Starting Integrated Building Projects

Oscia Wilson AIA, EWMBA 13

The Owners’ Guide to Starting Integrated Building Projects is the first full-length book on Integrated Project Delivery (IPD), published July 2014. It is written primarily for an audience of owners undergoing significant capital improvement projects, who are interested in starting to use IPD but aren’t sure how to get started.

The Other "F" Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work

John Danner and Mark Coopersmith, MBA 86

The Other ‘F’ Word shows how successful leaders and teams are putting failure to work every day to re-engage employees, spark innovation, and accelerate growth. Authors Danner and CoopersmithÑwith their rare blend of senior-level executive experience, global advising, teaching acumen, and cross-discipline perspective share these valuable new practices, and show how they can improve results across your organization. The book features a practical seven-stage framework to liberate failure as a force to advance your leadership agenda.

Packaging Your Crafts

Viola E. Sutanto, BS 97

Whether you’re selling on Etsy, in retail, or at a fair, your crafts deserve a package that’s as appealing as they are. This inspirational guide shows crafters how to get that professional edge and turn one-time buyers into loyal customers. It discusses specialist terms, standard envelope sizes, and various materials, and offers a wealth of ideas, tutorials, templates, charts, and interviews with the experts. Viola E. Sutanto, BS 97, is an award-winning graphic artist and product designer based in San Francisco. She designed a line of reusable fabric called Give Wraps, and other eco-friendly gift-giving accessories.

Quality of Earnings

Thornon L. O'glove, MBA 66

O’glove is a former securities analyst who started the Quality of Earnings Report, used by many investment firms. With business historian Sobel, O’glove details a methodology to help the investor understand the role of the corporate annual report, cash flow and debt analysis, accounts receivable and inventories, the differences between shareholder reports and tax reports, and other documentation submitted to shareholders and potential investors. He advises investors to look carefully at all of the above, and he explains how to do research for more information. The book has a style suited to the investor with some experience and is technical. But it offers a great deal of substantive information that may be useful to those who use business libraries and collections.

A Perfect Score

Kathryn Hall, BCEMBA 07

New York Times Bestseller A PERFECT SCORE weaves a vibrant tale of the HALL brand’s rise to success, Napa Valley’s tug-of-war between localism and tourism, and the evolving nature of the wine industry as a whole. Readers who love a good glass of wine will find much to savor in the Halls’ expert account of the art, soul, and business of a modern winery.

The Psychology of Theft and Loss

Robert Tyminski, MBA 94

Tyminski explores the many dimensions of stealing, and in particular how they relate to a subtle balance of loss versus gain that operates in all of us. Our natural aversion to loss can lead to extreme actions as a means to acquire what we may not be able to obtain through time, work or money. The Psychology of Theft and Loss incorporates Jungian and psychoanalytic theories as well as more recent cognitive research findings to deepen our appreciation for the complexity of human motivations when it comes to stealing, culminating in consideration of the idea of a perpetually present ‘inner thief’.

Principle-based Organizational Structure: a handbook to help you engineer entrepreneurial thinking and teamwork into organizations of any size

Dean Meyer, BS 74

Organizational structure is not a matter of intuition, fads, or simplistic models. And it shouldn’t be based on today’s projects, or the personalities and careers of senior leaders. Structure is an engineering science, with firm principles and constructs. This is the definitive book on that practical science of organizational structure, the culmination of over 30 years of study and practical experiences implementing restructurings in dozens of diverse organizations.

Rare View San Francisco

Tushar Routh, MBA 05

Tushar Routh, MBA 05, calls his first book a 148-page ‘photographic documentary’ of San Francisco and the Bay Area. His rich color and black-and-white images document the good, the beautiful, and the ugly of San Francisco and its surrounding area in seven distinct chapters. With its first image of the Golden Gate BridgeÑtaken from a unique perspective looking upwardÑthe book begins with landscapes and then moves on to architectural images, culture, and lifestyle. It ends with a chapter titled ‘Departures,’ featuring demolition and memorials. The images include classic Victorians in black-and-white, close-up shots of white magnolias at Golden Gate Park, and City Hall illuminated red at night. There is also homelessness, tattoos, and decay. To survive as art, Routh says, photography must evolve from a single shot to a multifaceted story. His photography tells the story of San Francisco.

Remembering John Hanson

Peter Michael, MBA 71

John Hanson served as the first president of the Continental Congress chartered by the Articles of Confederation in 1781, yet he is often overlooked in American history books. Alumnus Peter Michael, MBA 71, a descendent of Hanson’s, aimed to change that with his new book, Remembering John Hanson. The book paints a portrait of Hanson as an American who twice helped save the nation’s 13 states as they struggled to unify. It also examines U.S. history in the 1780s, an era often overlooked by historians. Michael’s book is the first biography of the Maryland-born leader in more than 70 years.

Reel Life

Jackie Townsend, MBA 93

If you have ever sneaked off to the movies in the middle of a workday, then Reel Life, a debut novel by Jackie Townsend, MBA 93, may be just the book for you. The novel chronicles two sisters’ complex relationship and rocky path to self-fulfillment through iconic moments of contemporary cinema, exploring themes of ambition, motherhood, body image, and love. Those cinematic lenses range from the false hope of The Wizard of Ozto the dark tones of Blue Velvet. The book also draws on Townsend’s own personal search for what’s next when she decided to leave a successful management consulting career after being recommended for partner. And there’s a direct Berkeley connection as one sister launches her successful career after attending the university’s engineering school.

The Running Life

Michael Dove, BA 68, MBA 70

Michael Dove, BA 68, MBA 70, retired in 2005 after a 35-year career in management information systems, but he didn’t stop running. Dove, one of the best U.S. masters runners in the over-40 age group, has been co-writing a twice-monthly column on running and fitness in the Monterey Herald for the past years with his running buddy Donald Buraglio. They decided to turn their best columns into a book, and The Running Life was born. Written in a friendly, conversational tone, their 98 columns have covered everything from sex to finding happinessÑall offering a look at life from a runner’s perspective. Their book also includes a section on the Big Sur International Marathon. Dove, whose father and son also went to Cal, serves on the Big Sur Marathon’s board of directors.

Running on Empty: Along an Epic 12,000- Mile Road Trip America Has Its Say on Economic Inequality

Peter H. Michael, MBA 71


Running on Empty has been awarded two national book prizes, one in current political and economic issues, the second in travel essays. In vivid descriptive style, Haas alumnus Peter Michael tells of his classic 12,000-mile road trip taking in the expansive variety of people and places of the United States. He set out not to fathom the country ‘in search of America’ as had Steinbeck, Kerouac and Least Heat-Moon but to listen and let America tell him whatever it might, and tell it did. Ranch hands, cave guides, linemen, nurses, executives, teachers, trailer park pensioners, a decathlete, couples with upside-down mortgages, the poorest county, the wealthiest county, whites, blacks, Indians, Hispanics and Asians all sing verses of the same song: widening economic disparity. Michael reports on Americans awakening to the income and wealth gaps which over the past generation have eroded the middle class and hit the poor hardest of all.

The Savage Leader: 13 Principles to Become a Better Leader from the Inside Out

Darren Reinke, MBA 03

“Be a leader.” Most of us hear this phrase. It’s a message no longer reserved for the aspiring C-suite executive or CEO. It’s for everyone from the recent college graduate to the mid-career professional to the top of the corporate ladder. It’s for every industry and every sector too. But what does it mean to “be a leader?” How do we become one? What does it take? In today’s world, it takes more than being a great decision-maker, strategic thinker, and risk manager. It takes mastering the inner game to become a “Savage Leader.” In this book, Darren Reinke will show you how by guiding you through 13 key principles that will help you develop and master the inner qualities and traits you need to become a leader. Inside each of us is a “Savage Leader”—we just need to learn how to unlock and unleash them.

Scaling the Social Enterprise

Jennifer Walske, Beth Foster, MBA 18, and Laura Tyson

Scaling the Social Enterprise is an ideal text for courses that focus on social entrepreneurship and social innovation, at either the graduate or undergraduate level. Common themes across high growth social startups discussed in the book include: building and modifying a management team for growth, creating and maintaining a dynamic stakeholder network, choosing corporate form and funders, moving from idea to pilot, to roll-out, and pivots along the way, the importance of media magic in building a brand, developing and refining one’s value chain, and the pivotal role of technology in scaling.

So You Want to Solve Homelessness? Start Here

Andrew Hening, EWMBA 17

In 2010, Andrew Hening, EWMBA 17, threw everything he owned in the trunk of his car and drove across the country to the San Francisco Bay Area to join the movement to end homelessness. What started out as a year of national service with AmeriCorps VISTA has turned into over a decade of working to end one of our nation’s most pressing moral crises. Having provided front-line outreach in some of our nation’s largest homeless encampments, managed a growing workforce development nonprofit, and served in an executive leadership role in local government, Andrew has taken 10+ years of on-the-ground experience and written the book he wishes he had been able to read on day one.

Start It, Sell It and Make a Mint

Joe Duran, BCMBA 05

Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills. Based on his own experience as well as those of the many other successful business owners interviewed for this book, Joe John Duran explains how to overcome these obstacles.

The Sights and History of Arnold, Murphys, and 'Copper.'

H. Stuart 'Stu' Manners, BS 51

H. Stuart ‘Stu’ Manners, BS 51, details the history of more than 20 small villages and cities along the Highway 4 Ebbetts Pass Corridor in Calaveras County in The Sights and History of Arnold, Murphys and ‘Copper.’ Manners begins with the goings-on of the region’s indigenous population and then continues with the history of Murphy Ranch and Telegraph City, one of a handful of ghost towns left in the county. He describes the major discovery of copper in the 1860s and the formation of Copperopolis. While Manners also describes the history of the Mother Lode city Angels Camp, even more detail of that town can be found in his first book, A History of Angels Camp.

Tastes of the Camino

Yosmar Martinez, FTMBA 00

A labor of discovery and passion, TASTES OF THE CAMINO reveals the foods along the Camino de Santiago de Compostela, an ancient pilgrimage route in Northern Spain. Representing various towns and villages from St. Jean-Pied-de-Port to Santiago de Compostela, the thirty recipes will wow your senses and give you a look into the food culture of the Camino de Santiago.

The Ten Faces of Innovation

Tom Kelley, MBA 83

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil’s advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Kelley claims. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the AnthropologistÑthe person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Unshakeable Influence: Mastering the Inner Game of Leadership

For decades, business leaders have been focused on the external impact having influence affords them—how influence affects others in the race to have it all. Fame. Fortune. Turnarounds. Buyouts. Acquisitions. Mergers. Each of these outcomes is directly correlated to how much influence is in play.

What Families Can Learn from Corporate America

Heather Wasielewski, BCEMBA 12/13

Working parents often feel as through their roles of parent and employee are in constant conflict. But what would happen if they reframed their perspective? What if, instead of seeing these as conflicting roles, they saw them ascomplementary? In What Families Can Learn from Corporate America, Heather Wasielewski shows working parents how to reframe their perspective and their lives and how to apply many of the techniques they use at work to build strong teams with their families. Concise, accessible, and filled with important tools, What Families Can Learn from Corporate America is an inspiring and practical guidebook aimed to help working parents unify these two important halves of their lives.

Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels

Brooks Mendell, MBA 00

As the world seeks to reduce dependence on fossil fuels, wood–the oldest renewable energy resource–is becoming a direct substitute for heating and producing electricity in developing and industrialized nations. But wood is not without its issues, including sustainability, as Brooks Mendell, MBA 00, notes in Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels (Forest Historical Society, 2012). The book explores the historical context and contemporary issues surrounding wood bioenergy, including chapters on cellulosic ethanol and public policy. Mendell received a PhD in forest finance at the University of Georgia and now serves as president at Forisk, a forestry consulting and research firm.