UC Berkeley has recently refreshed its brand to bring the UC Berkeley and Cal identities into closer visual alignment and modernize assets for digital performance. All campus units are transitioning by December 2025, and Haas is embracing this opportunity strategically.
We are incorporating “UC Berkeley” before “Haas” to strengthen our connection to Berkeley’s global reputation while supporting Chancellor Lyons’ vision for a more unified campus.
This is the new UC Berkeley Haas logo.
FAQ
For now, those who are creating materials should swap in the new UC Berkeley Haas logo wherever possible. By Dec. 1, we will provide more complete guidance and templates as we officially roll out our updated brand identity.
Not at this time. For now, continue to use your existing slide decks, swapping in the new logo wherever possible. We’ll provide new templates by Dec. 1 as part of the official brand rollout.
Following campus editorial guidelines, and to be consistent with the new wordmark, we recommend using “UC Berkeley Haas” on first reference in formal written communications, with “Berkeley Haas” acceptable for subsequent references and informal contexts (such as social media, internal emails, and casual communications).
That is not technically a question, but we get it. The new logo will feel different at first, as all new logos do, but we believe it will serve us well to be more aligned with UC Berkeley’s branding, and we are required to adopt this new brand look by the end of 2025.