Don’t type the wordmark.
Do not under any circumstances attempt to match these letterforms using type, no matter how similar the result may appear.
Don’t alter the wordmark.
Maintain the aspect ratio when resizing, to avoid inadvertently stretching the logo horizontally or vertically. Don’t place a box around the wordmark.
Don’t use the Berkeley Haas wordmark to create your own logo.
Generally speaking, sub-logos are not necessary. We recommend using the school’s official wordmark, and typing your group’s name in the document. If you need a logo for your group or program, please contact MarCom to request a lockup.
Only use approved colors.
We recommend using the official version (California Gold and white logo on Berkeley Blue background) whenever possible.