The Berkeley Haas wordmark is the primary graphic tool for expressing our identity.

To ensure consistent representation of our brand identity, please adhere to the usage guidelines outlined below when using the Berkeley Haas wordmark in communications.

primary and stacked (alternate) versions of the Berkeley Haas wordmark in gold and white on a dark blue background

Berkeley Blue Background

Official Version

Use the California Gold and white wordmark on a Berkeley Blue background.

primary and stacked (alternate) versions of the Berkeley Haas wordmark in gold and blue, and in blue blue only on a white background

White/Light Background

Alternate Version

Use the California Gold and Berkeley Blue (or Berkeley Blue only) wordmark on a white or light background.

primary and stacked (alternate) versions of the Berkeley Haas wordmark in white on a photo of the Campanile at night

Photo/Dark Background

Alternate Version

Use the white wordmark. Ensure that the background is not too busy, and provides sufficient contrast.

Wordmark Usage Guidelines

Don’t type the wordmark.

Do not under any circumstances attempt to match these letterforms using type, no matter how similar the result may appear.


Don’t alter the wordmark.

Maintain the aspect ratio when resizing, to avoid inadvertently stretching the logo horizontally or vertically. Don’t place a box around the wordmark.


Don’t use the Berkeley Haas wordmark to create your own logo.

Generally speaking, sub-logos are not necessary. We recommend using the school’s official wordmark, and typing your group’s name in the document. If you need a logo for your group or program, please contact MarCom to request a lockup.


Only use approved colors.

We recommend using the official version (California Gold and white logo on Berkeley Blue background) whenever possible.