
Berkeley Business Academy for Youth (B-BAY) is guided by the leadership of the Institute for Business and Social Impact (IBSI).
IBSI aligns with Haas’ leadership principles and builds upon the historic commitment of University of California, Berkeley Haas School of Business to excellence in research and public education to understand, design, and test innovative, impactful, and evidence-based solutions to social and environmental challenges.
IBSI centers around three objectives:
- To build a more equitable, inclusive and sustainable society,
- To train leaders who can work across traditional boundaries between nonprofit organizations, for-profit enterprise and the public sector to achieve social impact, and
- To promote social entrepreneurs to create new solutions to social and environmental challenges.
IBSI’s work is defined by the expertise and leadership of University of California, Berkeley faculty and students. IBSI harnesses and amplifies this expertise to lead impactful research agendas, develop innovative courses and experiential learning opportunities for tomorrow’s leaders, and foster industry partnerships to achieve a more equitable, sustainable, and inclusive society.
IBSI Leadership

Paul Gertler
Faculty Director, Li Ka Shing Professor
Paul Gertler is the Li Ka Shing Professor of Economics at Haas and scientific director for the Center for Effective Global Action. He’s an expert on impact evaluation, acting as principal investigator on large, multisite evaluations of programs to fight poverty and improve healthcare in Mexico, Rwanda, and around the world. He also served as the chief economist of the Human Development Network of the World Bank from 2004 to 2007. He has been a member of the Haas faculty since 1996, and holds a PhD in economics from the University of Wisconsin.

Adam Ross
Executive Director
Adam Jason Ross is the Executive Director of the Institute for Business and Social Impact at Haas School of Business. He previously worked in a senior role at the Bill & Melinda Gates Foundation, served as an economist at the World Bank and was the founding vice president of AYUDA Inc. (American Youth Understanding Diabetes Abroad). Adam holds a master’s degree in international development (MPAID) from the Harvard Kennedy School and a bachelor’s degree in entrepreneurial management from the Wharton School at the University of Pennsylvania.