B-BAY courses are taught by Haas faculty, PhD candidates, and undergraduate students. Guest speakers from industry bring real-world perspective to the discussion. You’ll learn through classroom instruction, independent research, computer lab assignments and team projects.
You’ll be held to high academic standards, but you’ll also have a lot of fun. At the end of the two-week session you will have thought through a real-world case study, written a report, and presented your findings, just like a real team of management consultants.
Here’s what you’ll work on
Business Case: The Future of Currency: Fiat currency vs. Blockchain technology. Students will be given an overview of the landscape of Blockchain, Cryptocurrency, Bitcoin, Fiat currency and credit card and are asked to critically think about some of the key industry competitive, strategic, technology, security and leadership issues that consumers face. The blockchain technology case information and the Visa case information provides students with an opportunity to see the real-time challenges that a CEO might face and the decisions he/she and consumers would need to make with limited information and what money may look like in the future. Students will write a framework recommendation about the knowledge of the social issue and what they forecast will occur in the future.
Teamwork and Leadership: Understand different leadership styles and recognize qualities of an effective leader. Analyze your own leadership style. Experience the rewards and challenges of working in a team.
Critical Thinking /Communication: Enhance your critical thinking skills by brainstorming and identifying the real issue in a situation and the critical question to answer. Participate in discussions, work on teams, and give oral business presentations on smaller issues related to the case study.
Social Impact: The goal of the session is to provide students with a foundation of guidelines to measure social impact at a foundational level. Students will learn to critically think through some social implications of modern technology and/or impacts of environmental challenges.
Business Model: This class will present different business models, presenting examples from the US and developing countries. Through examples, videos and classdiscussion, we will explore how business models can be adapted to a developing nation.
Risk and Strategies: Gain a high-level overview of the capital markets, including the difference between debt and equity and the determinants of common stock returns. Explore how human instincts influence investing. Learn how local governments use debt to finance their obligations.
Banking: The global economy continues to evolve and economists and analysts offer unique perspectives on the challenges customers will face now and in the future. Open your mind to how banks-debt and interest, strategy, culture, compensation, decision-making, and other bank services operate today and in the future Put this knowledge to use developing effective remedies for the case study.
Introduction to Case Studies: Learn about global economics and why money and ideas move faster today than at any time before. What is ethical behavior in business and why should you care about it?
Design Thinking Problem Finding Problem Solving: Encounter the power of design thinking/problem finding, problem solving (PFPS). Working in teams, you will define a problem, create and test various hypotheses, and narrow down potential solutions.
Marketing: Learn the purpose and process of marketing and the role market research plays in analyzing what customers need and want. Perform a SWOT analysis and examine how the right marketing mix creates competitive advantage. Critically think through the marketing strategies for products at different stages in the product lifecycle.
Finance: Follow the money from sources of initial funding for a start-up and understand how capital moves. Acquire an understanding of the language of finance and the fundamentals of how financial markets function. Learn about pricing and interest rates.
Public Speaking/Presentation Skills Workshop: Learn the skills needed to be a polished and competent communicator. Practice body language and gestures while speaking. Learn the art of persuasive communication, presentation and even how to take charge of your fears.
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