B-BAY courses are taught by Haas faculty, PhD candidates and undergraduate students. Guest speakers from industry bring real-world perspective to the discussion. Class projects develop students' teamwork, leadership, and communication skills. Students explore:
Learn the five stages of team formation, group process organization, problem-solving strategies, and leadership and communication skills essential to effective teamwork.
Learn the four main characteristics of entrepreneurship and how entrepreneurs identify market needs and structure their businesses.
Understand the roles and responsibilities of business in society and how a written code of ethics can serve as a framework for decision making and customer commitment.
Learn about supply and demand, profitability, product development, and ROI, and perform a SWOT analysis.
Learn how to prepare financial reports that explain a company's performance to investors, creditors, and tax authorities. Become familiar with income statements, balance sheets, financial planning concepts, and finance strategies.
Explore what motivates consumers, and learn how to develop a marketing plan. Discover the different components of marketing, including advertising and promotions, sales, public and media relations, and customer service/satisfaction.
Learn the essential computer tools used to conduct research, compile information, and develop PowerPoint presentations.