Artificial intelligence (AI), which represents the largest economic opportunity of our lifetime, is increasingly employed to make decisions affecting most aspects of our lives. This is exciting and use of AI in predictions and decision-making can reduce human subjectivity, but it can also embed biases, producing discriminatory outcomes at scale and posing immense risks to business. Harnessing the transformative potential of AI requires addressing these biases.

By mitigating bias in AI, business leaders can unlock value responsibly and equitably. This playbook will help you understand why bias exists in AI systems and its impacts, beware of challenges to address bias, and execute 7 strategic ‘plays’. In addition to the playbook, see the mini-guides for the 7 strategic ‘plays’ and additional resources, including ‘quick-wins’ below.

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Strategic Plays

Play 1

TEAMS

Enable diverse and multi-disciplinary teams working on algorithms and AI systems

Play 2

TEAMS

Promote a culture of ethics and responsibility related to AI

Play 3

AI MODEL

Practice responsible dataset development

Play 4

AI MODEL

Establish policies and practices that enable responsible algorithm development

Play 5

CORPORATE GOVERNANCE & LEADERSHIP

Establish responsible AI governance & end-to-end internal policies to mitigate bias

Play 6

CORPORATE GOVERNANCE & LEADERSHIP

Enable CSR for responsible / ethical AI for longer term systems change

Play 7

CORPORATE GOVERNANCE & LEADERSHIP

Use your voice and influence to advance industry change and regulations for responsible AI

Additional Resources

Next: Responsible Language in Artificial Intelligence & Machine Learning