Whatever Happened to IBM Watson? IBM Watson once symbolized the promise of AI after its Jeopardy! success, but struggled to deliver real-world impact due to data, domain, and execution challenges—especially in healthcare. IBM has since pivoted, focusing on more practical enterprise AI with IBM Watsonx. This case sets the stage for a critical discussion: why breakthrough AI often fails to translate into business value—and what leaders must do differently.

Questions? Contact Cassaundra Croel – [email protected].

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