The Seattle Seahawks won Super Bowl LX, but who actually won our attention and our wallets? Join Professor Bill Pearce’s annual alumni tradition as he dissects the year’s most talked-about Super Bowl ads through a sharp CMO lens: did they change habits, beliefs, or buying behavior? Or, did they just burn a few millions? We’ll laugh, cringe, and debate which brands rang the register and which ones were intercepted at the one-yard line on advertising’s biggest stage.

Questions? Contact Fede Pacheco – ([email protected]).

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