In his new book, Prof. David Aaker lays out a pathway to business and social program leadership, emphasizing the five branding “Must Dos”

Winners in the future will embrace social program leadership … or fade into irrelevance. It’s not enough for companies to make a commitment to reduce energy or have an ad hoc budget for grants and volunteering — the world needs their resources and agility to address existential threats in society … and employees, customers and even investors demand it. 

In this webinar, branding expert David Aaker will present themes from his new book, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. He’ll lay out a pathway to business and social program leadership, emphasizing the five branding “Must Dos” that will enable brands to guide, inspire, and communicate social purpose and programs.

Register Here

Attendees receive a URL which will grant you access to download this book for free! 

Speaker’s Bio:

David Aaker, Professor Emeritus at the Haas School of Business, University of California of Berkeley, serves as the vice chairman of a growth and transformation consulting firm called Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. For more details, please find here: https://haas.berkeley.edu/faculty/david-a-aaker/