Assistant Professor
Management of Organizations | Sustainability

Leading researcher in computational sociology and online social network experiments


Douglas Guilbeault is an Assistant Professor in the Management of Organizations Group at the Haas School of Business. He studies how communication networks underlie the production and diffusion of cultural content, such as linguistic categories and social norms. This investigation extends to how communication dynamics are shaped by various sources of influence, such as organizational culture, political messaging, and the design of social media platforms. His work on these topics has appeared in a number of top journals, including Nature Communications, The Proceedings of the National Academy of the Sciences, and Management Science, as well as in popular news outlets, such as The Atlantic, Wired, and The Harvard Business Review. Guilbeault’s work has received top research awards from The International Conference on Computational Social Science, The Cognitive Science Society, and The International Communication Association. Guilbeault has also worked as a consultant on social media policy and people analytics for leading tech companies (e.g., Google and Facebook). His current research is funded by Facebook and the NIH.

Expertise and Research Interests

  • Computational Sociology
  • Collective Intelligence
  • Culture and Cognition
  • Social Contagion
  • Categorization
  • Social Media Policy