Continuing Lecturer

Branded-entertainment pioneer with expertise in content development, advertising and strategic communication across all industries


Krystal Jalene Thomas is a Continuing Lecturer and member of the Professional Faculty at Berkeley Haas. She holds degrees from Berkeley Haas and the USC School of Cinematic Arts, Peter Stark Producing Program. A regular on the “Haas Club Six” list of faculty achieving high student ratings, Thomas has been consistently recognized for her teaching work in marketing and communications. Her first book “Office Hours: How to Go from School to World Rule” was released by Sentia in 2018.

As a writer-producer, Thomas has twice been recognized as “One to Watch” by the Producers Guild of America; received The Accolade Award of Excellence for a TV Pilot; awarded the NATPE Unscripted Television Fellowship from the Walter Kaitz Foundation; bestowed a Hedgebrook Writing Residency for dramatic television; and named to the “Roots 100” list of emerging and established media leaders. Her work has been featured at the New York Television Festival, the Newport Beach Film Festival, Orlando Film Festival, the Canadian International Women’s Film Festival and Sundance. She has produced television and digital media for companies such as Disney, Kellogg’s, BMW, BET, Showtime, PBS, and Western Digital.

A pioneer of branded entertainment, her career as a marketing executive boasts a list of F100 digital brand launches, in addition to helming global marketing agencies for KardstadtQuelle, and Omnicom. Thomas began her career in strategy at Accenture.

Expertise and Research Interests

  • TV, Film, and Digital Entertainment
  • Diversity
  • Segmentation
  • Strategic Marketing
  • Communication
  • Media
  • Branding
  • Content Development